We recently connected with Leticia Duran and have shared our conversation below.

Leticia, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The story behind my mission began at home, long before Something Bleu Events came to life. Growing up, I found joy in making everyday moments special—setting the dinner table, arranging flowers, and ensuring that every detail felt intentional and beautiful. It was a small act, but it carried so much love and meaning for my family and me.

Years later, that passion blossomed into a mission: to craft unforgettable experiences for couples on their most special day. I believe that thoughtful details—whether a perfectly designed centerpiece, elegant lighting, or meaningful touches—tell a story. A wedding isn’t just an event; it’s a reflection of love, family, and shared dreams.

What makes this mission meaningful to me is the opportunity to bring joy to others. Seeing a couple walk into their venue and feel it is theirs—a true reflection of who they are—is what drives me. My team and I treat every wedding as if it were our own celebration, because for us, each event is more than a job; it’s a chance to create lasting memories for families, just like I did when I was younger.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Leticia Duran,and I’m the heart and creative force behind Something Bleu Events. My journey into event design started with a love for creating beautiful, meaningful moments at home. From setting the dinner table with care to crafting floral arrangements for special occasions, I’ve always believed that the smallest details can transform ordinary gatherings into unforgettable experiences.

Over the years, I turned this passion into Something Bleu Events, a family business built on creativity, love, and dedication. At Something Bleu, we specialize in event and floral design, helping couples and families celebrate life’s most important milestones. From intimate weddings to grand celebrations, my team and I curate every element—from florals and tablescapes to lighting and décor—with meticulous attention to detail and a personal touch.

What sets us apart is our commitment to creating unforgettable experiences through a truly personalized approach. We take the time to get to know our clients, understand their story, and capture their vision. Every event we design is thoughtful and meaningful, ensuring it’s not only beautiful but also deeply special and personal.

I’m most proud of the relationships we build. At Something Bleu Events, our clients become family. Seeing their joy when they step into a space we’ve designed, knowing we’ve captured their dream, is the greatest reward. My goal is to create experiences that leave lasting memories, where every detail feels intentional, personal, and timeless.

If there’s one thing I want people to know, it’s that events are more than decorations—they’re about celebrating love, family, and shared moments. That’s the heart of Something Bleu Events.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing our clientele at Something Bleu Events has been the combination of personalization and building genuine, long-lasting relationships. From the very first interaction, we focus on understanding and bringing our clients’ vision to life, ensuring their day is as unforgettable as they dreamed it would be.

At Something Bleu Events, we don’t just design events; we create connections that turn into lasting relationships. By treating every client like family, we build the trust needed to turn their vision into reality and exceed their expectations. This approach not only leaves a lasting impression but also leads to heartfelt referrals and clients who return to us for life’s most important milestones. For us, success is not just about designing beautiful events—it’s about helping create memories that will last a lifetime.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect of being a creative at Something Bleu Events is seeing the joy and emotion on our clients’ faces when they walk into a space we’ve brought to life. Knowing that we’ve taken their vision and turned it into a reality—one they’ve dreamed about for so long—is truly fulfilling.

It’s not just about the beauty of the design; it’s about creating moments that feel personal and unforgettable. Being able to tell someone’s story through the details of an event, and knowing that we’ve contributed to memories that will last a lifetime, is what makes this work so special. At the end of the day, those moments of happiness and connection are why I do what I do.

Contact Info:

• Instagram: Something Bleu Events
• Facebook: Something Bleu events