We caught up with the brilliant and insightful Letetia Farr a few weeks ago and have shared our conversation below.

Letetia , looking forward to hearing all of your stories today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

The way I got my first customer was from social media. I posted my artwork in May of 2020 on Instagram and a few customers were interested. At the time, I only had a few art canvases available for purchase. I honestly had no idea how I would be able to ship canvases across the U.S., So, I went to YouTube and figured out how to ship my art prints/canvases. Also, I found out what type of packaging I would need and how much shipping cost would be. I was so excited because I was not expecting people to be interested in my artwork it was definitely a great feeling to know people would like to have some of my artwork in their very own home!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Letetia Farr I was born in Oklahoma City. I’m a Abstract Artist who is currently living in Dallas, Texas. In 2016, I decided I wanted to be more of an artist, so I purchased my first set of painting materials to challenge myself. I am most proud of being able to create art and make it into a business. I enjoy painting because it’s very calming and another form of meditation for me. My newest collection is entitled “Changing Faces”. This new journey is inspired by women hood and femininity. Often times as women we have to present different faces in the world. I look forward to sharing these pieces in hopes that they inspire you as well.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

For me, building my clientele was being consistent. I recently started going to art showcasing events in March of 2022. I noticed the more I promoted my artwork at the events the more customers found out about me. I also created more content on my business page to stay engaged with my clients as well.

How did you build your audience on social media?

Consistency is definitely the key. A lot of times we have days where we don’t feel like promoting or even doing the craft but we have to be consistent in order to get where we want to be.

Contact Info:

• Website: Lnycoleart.com
• Instagram: Lnycoleart
• Facebook: Letetia Farr
• Youtube: Letetia Farr