We were lucky to catch up with Leore Oren recently and have shared our conversation below.

Hi Leore, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

When we started The Ceremony Club, our goal was to bring a youthful, modern aesthetic to the wedding space. For years, the industry had been stuck in the same traditional styles, and we wanted to stand out by introducing something fresh. One key difference in our approach is our casual, online-only experience. While many wedding vendors work closely with couples in person—which certainly adds value—we wanted to keep things simple and aligned with today’s digital age.

Since launching, we’ve had the pleasure of working with hundreds of brides, primarily through online interactions, and we made waves with our first viral product: custom wedding newspapers. We gained so much attention by introducing this concept to the wedding world, and while it’s been widely copied since, we were the original creators of this trend! In addition to the wedding newspapers, we’ve launched dozens of unique products. When we introduced our photo album collection in March, it was important to us that the designs didn’t feel too bridal. Wedding products are often presented in a very romantic style, but we wanted to create something cool, modern, and perfect for display on your coffee table.

Overall, The Ceremony Club has always been about pushing boundaries and offering something different in the wedding space. From our viral wedding newspapers to our modern photo albums, we’ve stayed true to our vision of creating products that are fresh, stylish, and meaningful. We’re so grateful for the incredible support from our community, and we’re excited to keep evolving and bringing new ideas to life. We look forward to continuing this journey and helping couples celebrate their love in a way that feels uniquely them!

Leore, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

The Ceremony Club was founded by my sister, Karen, and me (Leore) with the goal of bringing a youthful, fresh aesthetic to the wedding industry. Before starting The Ceremony Club, we offered graphic design and marketing services for businesses. While that work was fulfilling, we saw an opportunity to shift our focus to the wedding industry as many of our friends were getting married. We noticed a gap in the market—wedding products were often traditional and romantic, which didn’t always resonate with modern couples. From the start, we wanted to create something new, unique, and more aligned with the digital age.

Our business really took off when we introduced our custom wedding newspapers. It took a few months before our first bride showed interest, but once her wedding newspaper was posted on Instagram, the product went viral! Soon, we were flooded with requests from brides who wanted the same unique touch for their weddings. This was an exciting and rewarding beginning for us, and we’re so grateful for the initial support and enthusiasm. Since then, we’ve expanded our product offerings, including our wedding photo albums, which have also been hugely popular and well-received.

One of the things I’m most proud of is how we’ve been able to innovate in the wedding industry and offer products that truly stand out. Our photo albums, for example, aren’t your typical bridal albums—they’re bold, colorful, and designed to feel like coffee table books that couples are excited to display in their homes. This reflects our broader mission: to create products that celebrate love, individuality, and style.

Ultimately, we want potential clients, followers, and fans to know that The Ceremony Club is all about offering fresh, meaningful, and beautifully designed keepsakes that break away from tradition. We’re here to help couples celebrate their love in a way that feels uniquely them, with products that not only commemorate their day but also reflect their personal style and aesthetic.

Let’s talk about resilience next – do you have a story you can share with us?

A key moment that illustrates our resilience came when we launched our first major product, the wedding newspaper. When we posted it, it went absolutely viral, which was both exciting and challenging. As with many viral products, we soon faced a flood of copies and dupes. There were businesses offering similar products at prices we couldn’t compete with, and that obviously impacted our sales.

Rather than getting discouraged, we saw this as an opportunity to push ourselves further. It motivated us to expand our product line and find ways to offer more cost-effective options for our brides. That experience led to the development of our photo album collection. While the connection between the two products might not be obvious, everything we learned from the wedding newspaper helped us shape the albums into a successful product. We launched the photo albums two years after the wedding newspaper, and our growth during that time allowed us to create something strong and well-priced.

The journey taught us a valuable lesson: you may feel like you’re working endlessly without seeing immediate rewards, but consistency always pays off in one way or another. It’s crucial to keep building, even when the results aren’t immediate, because perseverance leads to success.

Any insights you can share with us about how you built up your social media presence?

From the start of our business, we knew social media would play a key role in our growth. One mistake I see many businesses make is focusing too much on educating their audience about their products and not enough on connecting with their customers. When we launched our social media accounts (Instagram, TikTok, and Pinterest), we made it a priority to create content that would add value to our customers’ lives.

The truth is, most customers aren’t just interested in learning about your products—they want to feel seen and connected. That’s why we post a lot of wedding mood boards, relatable wedding memes, and other content that resonates with people in the midst of wedding planning. Social media is about building a personal connection with your audience, and that’s the strategy we’ve used to grow our following across all platforms.

My advice to anyone starting to build a social media presence is to focus on your audience first. Create content that speaks to their experiences and makes them feel understood. When you do that, they’re more likely to engage with your brand and stick around.

Contact Info:

• Website: https://theceremonyclub.com/
• Instagram: https://www.instagram.com/theceremonyclub/

Image Credits

Newspaper photo #1 (blue pajamas on couch): @sabrinaryanphoto
Newspaper photo #2 (girls holding newspaper): Monique Bianca @moniquebiancaphoto