We caught up with the brilliant and insightful Leira Thornton a few weeks ago and have shared our conversation below.

Leira, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Freedom of time for my Family while still making income was my mission in wanting to be a successful small Business Owner I knew it would take lots of work and dedication to build but building my dream business all while being able to have the flexibility, I needed were key.

“Owning a small Esthetics and Candle business is more than just a career choice for me; it’s a heartfelt mission deeply rooted in my personal journey. As a parent to a wonderful son who is autistic, my desire for more freedom of time and increased family moments is at the core of everything I do. This venture allows me to craft a schedule that accommodates his unique needs while nurturing a thriving business that embodies our values of inclusivity, compassion, and quality. Every candle poured and every skincare treatment offered is not just a service, but a testament to the importance of balancing passion, purpose, and family.”

Leira, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

“Certainly! My journey into the world of Esthetics and Candle business is deeply personal. As a parent to a son with autism, I sought a career that would afford me the flexibility to prioritize family while indulging my passion for self-care and well-being. This led me to craft a brand where beauty, tranquility, and sustainability converge.

In our studio, we pride ourselves on offering eco-friendly, non-toxic soy products meticulously crafted to enhance our clients’ well-being. From hand-poured candles to Client specific skincare treatments, every offering is inspired with care and crafted with the environment in mind.

Our commitment to sustainability isn’t just a buzzword; it’s a core principle driving every aspect of our business. By providing products and services that are gentle on both skin and planet, we solve the problem of navigating the beauty industry’s often harmful practices.

What sets us apart is our dedication to inclusivity and personalized care. We understand that each individual’s journey to self-care is unique, and we strive to create a welcoming space where everyone feels valued and understood.

I am most proud of the community we’ve built—a tribe of individuals who share our vision of embracing beauty, wellness, and compassion. To potential clients, followers, and fans, I want you to know that our brand is more than just products; it’s a lifestyle centered around self-love, sustainability, and meaningful connections. Join us on this journey, and together, let’s redefine beauty in harmony with nature and the soul.”

How do you keep in touch with clients and foster brand loyalty?

Maintaining a strong connection with our clients and fostering brand loyalty is at the heart of everything we do. We achieve this through regular communication via email newsletters, social media updates, and personalized messages. By offering exceptional service, personalized engagement, and exclusive benefits to our clients, we ensure that every interaction with our brand leaves a lasting impression. We actively listen to feedback, engage with our community on social media, and host events and workshops to deepen our relationships with our clients. Our commitment to their satisfaction and well-being is what sets us apart and drives our mission forward.

Let’s talk about resilience next – do you have a story you can share with us?

Absolutely. As a proud autism mom and dedicated business owner, resilience has been my guiding force. Balancing the demands of entrepreneurship with the unique challenges of raising a child with autism requires unwavering determination and adaptability.

Despite the overwhelming demands on my time and energy, I refused to compromise on either front. Through sheer perseverance and creative problem-solving, I navigated through the challenges that arise, finding innovative ways to manage both my business responsibilities and family needs.

This experience taught me the true meaning of resilience — the ability to face adversity head-on, adapt to unexpected circumstances, and emerge stronger on the other side. It reinforced my belief that being an autism mom and a business owner are not mutually exclusive roles; rather, they complement and enrich each other, fueling my passion and drive to succeed.

Every day, I draw strength from this journey, knowing that my resilience as a mother and an entrepreneur empowers me to overcome any obstacle that comes my way.

Contact Info:

• Website: thebeautypointe.glossgenius.com
• Instagram: @thebeautypointe @Coastalcandle_
• Facebook: www.facebook.com/Coastal Candle www.facebook.com/TheBeautyPointe

Image Credits
Photos By Leira Thornton