We caught up with the brilliant and insightful Leigh Karsch a few weeks ago and have shared our conversation below.

Alright, Leigh thanks for taking the time to share your stories and insights with us today. Do you manage your own social media?

Although we do manage our own, it’s because it’s what we do!

One of the things we emphasize with our clients, as well as with fellow business owners and colleagues who inquire about managing their social media is that business owners need to focus on what they do best, and that is THEIR business. A leader needs to focus their talents on the areas of their business on which only they can provide expertise. “If you’re doing your own social media you will likely not get a very high return on investment, because by spending time on social media, you’re not able to focus that time on client relations, on operations, on staffing, on strategic planning and so much more!”

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a Creative Director, Designer, Marketer and Entrepreneur who’s owned and operated successful award winning design-firms for the past two decades. Prior to that I worked in the corporate sector in design and marketing for workplace training, legal, and higher education.

At my creative agency Fleurish, ink. we are storytellers in every sense of the word. Our marketing team of designers and writers fashion a style and voice for brands that turn heads. With artistic prowess, marketing savvy and professional polish, we make our clients’ services, products, and expertise look good online, in print, on-camera, and even on billboards. And our niche is helping businesses, particularly those that are woman-owned, make an impression with clients, customers and colleagues.

Whether it’s developing a new brand image; redesigning a website; or managing a social media account or campaign; demonstrating a commitment to our clients by providing a consistently high-level of expertise, combined with thoughtful, creative strategy is my hallmark. My team and I pride ourselves by our long-standing client relationships, which are built on delivering excellent service, being honest and working hard.

I am most proud of being in business as a sole proprietor for 20 years! I am incredibly grateful for the clients who trust my team to shepherd and maintain their image, package their product and craft their voice. From comedians and café owners, to party planners and the financial experts in between, I love the variety of our clients and the creative challenges we have the privilege of facing on behalf of our them every day!

What’s been the best source of new clients for you?

My team and I take great care in developing long-standing partnerships with our clients. As creatives who truly care about our client’s successes, our approach is to go beyond simply delivering the service contracted but instead, aiming to be an extension of their team.

We immerse ourselves in their unique business objectives and challenges. This deep understanding allows us to deliver tailored solutions that truly resonate with their goals and drive measurable success. When clients see the tangible results of our efforts and the genuine commitment we have to their business, they are more likely to advocate for our services. This advocacy transforms into valuable referrals, as clients naturally share their positive experiences with their networks, knowing they are recommending a partner who genuinely cares about their success.

Moreover, these referrals are often better vetted and more likely to convert into long-term partnerships. Clients who refer us do so because they trust us and believe in the value we provide. This trust is communicated to the new prospects, making them more inclined to engage with us. They already have a sense of assurance from a reliable source, which significantly reduces the initial barriers of skepticism and uncertainty. Consequently, our agency benefits from a continuous influx of new business opportunities that stem from a foundation of trust and proven results, allowing us to grow and thrive through the power of strong client relationships.

How did you build your audience on social media?

At our creative marketing agency we built our social media audience by practicing what we preach: focusing on organic growth and strategic partnerships. We steer clear of bots and artificial boosts, choosing instead to cultivate a genuine and engaged community. By leveraging strategic partnerships, we’ve been able to extend our reach and tap into new audiences, all while maintaining authenticity. This approach not only builds trust but also fosters a loyal following that is genuinely interested in our content and services.

For those just starting to build their social media presence, it’s crucial to speak directly to your audience and provide engaging content with real value. Avoid the temptation to bombard followers with constant sales pitches; instead, focus on sharing insights, stories, and helpful tips that resonate with your audience’s needs and interests. By consistently offering valuable content, you’ll establish yourself as a trusted resource and encourage organic growth. Remember, building a meaningful social media presence takes time and effort, but the results are well worth it when you create a community that genuinely cares about your brand.

Contact Info:

• Website: https://fleurish.ink/
• Instagram: @fleurishink
• Facebook: @fleurishink
• Linkedin: https://www.linkedin.com/company/fleurishink

Image Credits

photo of Leigh Karsch, courtesy of photographer, Gene Smirnov: genesmirnov.com