We caught up with the brilliant and insightful Lee Mcitntosh Helton Iii a few weeks ago and have shared our conversation below.
Alright, Lee thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
As the founder of Swag 100 LLC, my journey began from a deep-seated passion for Hip-Hop culture and a desire to reshape the narrative surrounding it. In observing the current state of our culture, I noticed a troubling trend: mainstream Hip-Hop media is predominantly focused on sensationalizing the lifestyles of artists and entertainment influencers. These portrayals often lead to a spotlight on negative aspects—criminal behavior, personal conflicts, and situations that put individuals at risk.
I’ve seen firsthand how this relentless scrutiny can push artists into dangerous scenarios, creating conflicts and even legal issues. It became clear to me that there was an urgent need for a paradigm shift—something that emphasizes clean business practices and responsible media representation. This realization is what inspired me to establish Swag 100 LLC.
Our mission at Swag 100 LLC is to rebrand Hip-Hop culture through tailored services that put the spotlight back on the talents of our artists and influencers, rather than their lifestyles. We strive to create a platform where fans, viewers, and listeners can truly learn about the artists’ journeys—their projects, career paths, and tours—through insightful interviews and thoughtful media presentations.
We genuinely care about preserving the lives of those who are pushing Hip-Hop culture forward. Our goal is not to glorify the pitfalls and challenges some face but rather to highlight their resilience, creativity, and the hard work that goes into their craft.
In a time when negative narratives often dominate, I want to ensure that Swag 100 LLC stands as a beacon of positivity and empowerment. Together, we can shift the conversation and celebrate the incredible artistry within our community, creating a healthier and more vibrant representation of Hip-Hop culture.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Lee McIntosh, the founder of Swag 100 LLC. My journey into the Hip-Hop industry began with a deep love for the culture and the artistry that defines it. Growing up immersed in this vibrant world, I recognized both the incredible talent of artists and the often negative narratives that mainstream media promotes regarding their lives.
At Swag 100 LLC, we offer tailored media services aimed at rebranding Hip-Hop culture. Our primary focus is on creating authentic interviews and engaging media content that highlight the journeys, projects, and creative processes of artists and entertainment influencers. We strive to provide a platform that showcases their talents rather than sensationalizing their lifestyles.
One of the critical problems we address is the negative impact of media portrayals on artists, which can lead to personal dangers and challenges. By providing a positive and respectful representation, we help our clients navigate the complex landscape of public perception and connect authentically with their audiences.
What sets Swag 100 LLC apart is our unwavering commitment to uplifting the Hip-Hop community. We prioritize the well-being of our clients and aim to reshape the narratives surrounding them, celebrating their contributions rather than focusing on controversies.
I am most proud of the positive relationships we build with our clients, creating a space where they can express their true selves without fear of misrepresentation.
For potential clients, followers, and fans, I want you to know that Swag 100 LLC is dedicated to promoting a healthier and more respectful representation of Hip-Hop culture. We are passionate about amplifying the voices of those who are pushing the culture forward and ensuring that their stories are told in a way that inspires others. If you’re looking for a partner to help elevate your artistic journey, we are here to support you.
Can you talk to us about how you funded your business?
The journey to funding my business was driven by a steadfast passion for Hip-Hop and a commitment to uplift the artists within our community. I started by organizing a series of artist performance showcases—dynamic events that brought together local talent, allowing them to shine on stage and connect with fans. These showcases not only provided a platform for artists but also generated vital revenue that fueled my vision for Swag 100 LLC.
In addition to these events, I immersed myself in the industry, hustling to provide public relations and media communication services to both local and major record labels. It wasn’t just about making money; it was about building relationships and gaining trust. I met countless artists and industry professionals who shared their stories and struggles with me, which further fueled my determination to create a space where their voices could be heard and celebrated.
Every late night and early morning spent networking and working on projects was a stepping stone toward my dream. The initial capital I gathered wasn’t simply numbers in a bank account; it represented a tapestry of connections and a commitment to the culture I love. This experience taught me the power of community and resilience while laying a solid foundation for the work we do at Swag 100 LLC today. It was about more than funding a business—it was about igniting a movement to uplift the artistry within Hip-Hop and to ensure that every artist can share their story authentically.
Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
While I don’t operate an ATM at stores, my business does thrive on multiple revenue streams that create a vibrant ecosystem for growth. At Swag 100 LLC, we generate income through a diverse array of avenues, each designed to support and uplift the artists and clients we work with.
Our events, including artist showcases and private networking gatherings, not only serve as platforms for talent but also as engaging experiences that foster community connections. In addition, we offer comprehensive public relations services that help artists and brands tell their stories effectively and authentically.
Our marketing and promotional services are tailored to bridge the gap between artists and their audiences, ensuring that every project receives the visibility it deserves. Furthermore, we provide consultations that empower artists with the insights they need to navigate the industry successfully.
By diversifying our offerings, we not only enhance our revenue potential but also bring impactful services to the community we love. This approach allows us to be agile, creative, and responsive to the needs of our clients while fostering an environment where Hip-Hop artistry can truly thrive. At Swag 100 LLC, every revenue stream is an opportunity to elevate the culture and support the stories of those who define it.
Contact Info:
- Website: https://www.100theplug.com
- Instagram: https://instagram.com/swag100llc
- Facebook: https://www.facebook.com/swag100llc/
- Linkedin: https://linkedin.com/swag100podcast
- Youtube: www.yutb.com/swag100podcast
