We caught up with the brilliant and insightful Leanna Rios a few weeks ago and have shared our conversation below.

Leanna, thanks for taking the time to share your stories with us today So, let’s imagine that you were advising someone who wanted to start something similar to you and they asked you what you would do differently in the startup-process knowing what you know now. How would you respond?

If I were to do it all over again, one thing I’d enthusiastically embrace is the power of connections and mentorship. Transitioning from earning a license as an esthetician to launching a solo career might feel a bit overwhelming at first. Figuring out the steps to achieve your career goals can be a bit like solving a puzzle without the pieces – challenging but definitely doable with the right support.

Here’s where having a mentor becomes a game-changer, turning the journey into a much smoother ride toward success. Picture a mentor as your trusty guide, someone you truly admire in the field, offering not just advice but a personalized roadmap tailored to your dreams. In the world of esthetics, where paths can sometimes seem a bit unclear, having a mentor isn’t just a luxury – it’s like having a strategic ally. They’re the flashlight that brightens the path ahead, sharing insights and practical wisdom that fast-tracks your professional growth.

So, think of networking and mentorship as the friendly architects of your entrepreneurial adventure. They’re the buddies helping you bridge the gap between your aspirations and the incredible achievements that await you.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hey, beautiful souls! My name is Leanna Rios and I’m a 22-year-old entrepreneur, and my journey as an esthetician began in 2021. Back then, I found myself at a crossroads while attending college, unsure of my career path. As a first-generation Latina, my college attendance was a pursuit of opportunities my parents never had.

As I approached the end of my college journey, I felt the need to deeply analyze what would bring me lasting happiness and purpose in life. Immersed in a love for the beauty industry and a desire to make a positive impact, I discovered the world of esthetics. This industry became my canvas, allowing me to create experiences that uplift and empower others through the transformative power of beauty.

For me, beauty is a journey of self-discovery and empowerment. This philosophy fueled the creation of Esti Beauty Bar, where I’ve curated an approach that delves beyond aesthetics. It’s about crafting an immersive experience that not only enhances your external radiance but also celebrates the innate beauty that resides within you.

My mission is simple, yet profoundly impactful—I aim to uplift and empower you. When you step out of Esti Beauty Bar, I want you to not only look beautiful but feel that beauty resonate to your core. It’s a personalized approach to beauty that extends beyond the surface, leaving a lasting imprint on your confidence and self-esteem.

Since 2021, I’ve evolved into a licensed esthetician specializing in Keratin Lash Lifts, Brows, and Facials. My passion extends beyond providing services; it’s about sharing a life-changing experience with you, guiding you on a transformative journey to embrace your authentic beauty potential.

So, let’s embark on this beauty odyssey together, where each visit to Esti Beauty Bar is not just a pampering session but a transformative chapter in your journey towards embracing and celebrating your unique beauty. Your radiant transformation awaits!

Any insights you can share with us about how you built up your social media presence?

Embarking on the path of establishing a social media presence as an esthetician brought both excitement and challenges. The journey commenced when I realized the potential of social media, not just as a platform to showcase my skills, but as a means to connect with a wider audience seeking skincare advice and services. To captivate my audience, I prioritized sharing valuable content, presenting a mix of before-and-after photos, skincare tips, and behind-the-scenes glimpses into my daily routine. Striving for a delicate balance between educational posts and showcasing my personality became paramount for fostering authentic connections with my followers.

Authenticity became my foundation to connect with my audience on a personal level. By being true to yourself and your brand, you create a sense of trust and relatability. This connection goes beyond the surface and fosters a more meaningful and enduring relationship with your followers.

For those embarking on the adventure of building a social media presence as an esthetician, my advice is simple yet profound: authenticity and passion are your most powerful tools. Infuse your content with your unique personality, and you’ll naturally draw an audience that resonates with your esthetician journey. Remember, staying true to yourself is the key to building a meaningful and engaged online community.

What’s been the most effective strategy for growing your clientele?

Expanding your clientele as an esthetician presents its own set of challenges, yet I’ve discovered a key factor that has significantly contributed to my success. Delivering exceptional and personalized services to each client has proven to be a game-changer. By curating a warm and inviting atmosphere, paying careful attention to detail, and ensuring that every client feels genuinely valued and pampered, which allowed me to foster lasting connections. This commitment to excellence not only enhances the overall client experience but also establishes a reputation that encourages word-of-mouth referrals and client loyalty.

Contact Info:

• Website: estibeautybar.com
• Instagram: @estibeautybar

Image Credits
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