We caught up with the brilliant and insightful Leah Elaine a few weeks ago and have shared our conversation below.

Leah, thanks for joining us, excited to have you contributing your stories and insights. If you could go back in time do you wish you had started your creative career sooner or later?

I’ve come to truly believe that everything happens in its own time. But for over a year, imposter syndrome and fear of the unknown kept me from launching RNB Remedy. Because I wasn’t making music myself, I felt unqualified to speak on it publicly—even though I had spent years studying, and immersing myself in it during almost all my free time. On top of that, I convinced myself I didn’t have the time, money, or resources to create the kind of high-quality content I envisioned. I was chasing a version of perfection I couldn’t even define. In reality, it was all a form of procrastination rooted in self-doubt.

People around me kept encouraging me to start a page to share my thoughts on R&B and music. I’d always nod, thank them, and then rattle off a list of reasons why I “wasn’t ready yet.” Then one Sunday, on my way to church, someone brought it up again—and before I could respond with the usual excuse, I felt something shift inside me. For the first time, I heard God’s voice say, “Leah, get over yourself.”

It still makes me laugh when I think about it, but that moment changed everything. As soon as I got home, I recorded and uploaded my very first RNB Remedy video. I haven’t looked back since.

Sure, sometimes I wonder how far along I might be if I had started a year earlier—but I don’t dwell on it. A lot had to happen to bring me to this exact point, and I trust that I’m right where I’m supposed to be. I also trust that where I’m headed is even better.

To anyone struggling with self-doubt: feel the fear, and do it anyway. You don’t need to have it all figured out. You don’t need to be perfect. You just need to start. It’s far better to say, “I gave it a go,” than to live with the weight of “What if?” If you can see the vision, do what it takes to make it real.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Leah Elaine, I’m a music curator, content creator, and marketer from North London. I’m deeply passionate about music, especially R&B, and I believe in the power of authentic connection through the world of sound. Though I grew up singing, dancing, and acting with dreams of becoming an actress, I chose to pursue a degree and career in marketing. That background has given me the strategic tools I now use to reconnect with my creative roots in a way that feels intentional and impactful.

In 2024, I founded RNB Remedy, an online platform dedicated to celebrating all things R&B. The platform blends music curation and content creation, spotlighting both emerging and established artists through interviews, reviews, recommendations, and carefully curated playlists. I’m especially committed to championing independent artists and increasing their visibility – not based on streams or followers, but based on raw talent, and quality releases.

What sets me apart is that I’m not driven by metrics or viral trends, but by excellence. I don’t care about artist numbers or stats; I care about the music. I care about craft, soul, and the stories that resonate. RNB Remedy is essentially a digital extension of the conversations I’ve always had with friends and family about music that I’m now sharing with the world.

While I proudly uplift UK R&B talent, I’ve also built meaningful connections with artists and tastemakers across the US, Canada, and Europe. My goal is to create a truly global platform that celebrates exceptional R&B everywhere.

This genre raised me. I care deeply about its origins, its evolution, and its future. I’m here to preserve its legacy, and help steer it in the right direction. RNB Remedy isn’t just a passion project: it’s a commitment to influence, community, and culture.

What can society do to ensure an environment that’s helpful to artists and creatives?

To truly support artists, creatives, and a thriving creative ecosystem, society needs to put its money where its mouth is. That means going beyond passive appreciation: buy the albums, attend the shows, purchase the merchandise, support crowdfunding efforts. Share their work on your social media, recommend it to your friends, and keep the conversation going offline too. Word of mouth remains one of the most powerful forms of support.

As someone with a background in marketing, I often reflect on what artist development looked like before social media. It took real grit, long-term strategy, and meaningful relationship-building to introduce an unknown artist to the masses. While today’s digital tools offer faster reach, we shouldn’t forget the value of traditional marketing techniques. Grassroots promotion, storytelling, and personal connection still matter, and when combined with digital strategies, they can create deeper and more lasting impact.

The world needs art. It’s not just entertainment—it’s a reflection of who we are, a source of joy, and a form of escapism, especially in times of uncertainty and crisis. Art helps us feel seen, offers emotional release, and fosters connection across various cultures and communities.

If we want to see creativity thrive, we need to invest in it meaningfully. That includes funding creative programs, protecting performance spaces, ensuring artists are paid fairly, and challenging the systems that expect creatives to work for exposure instead of compensation.

It’s not enough to say we love the arts. We have to actively support the people who make it possible—through real action, intentional investment, and ongoing appreciation for the role creativity plays in shaping our world.

How did you build your audience on social media?

I built my audience organically by consistently sharing content I genuinely love, especially around R&B. It all started with a Valentine’s Day song recommendations video that really resonated with people. The positive response encouraged me to keep going, so I began posting short videos about artists and albums I enjoyed, while staying up to date with what was happening in the R&B world.

Over time, I developed a clear brand identity for RNB Remedy, using consistent colours, fonts, and a recognisable visual style to help the content stand out. I’ve also made an effort to stick to a regular posting schedule. Every Monday, I share a ‘Hot New Release’ on my IG stories, create fresh playlists, and have started interviewing artists I admire like Destin Conrad, Planet Giza, and Foggieraw. I also love highlighting rising artists. That’s really helped me build a community of music lovers who trust my recommendations, and they’ve started recommending great artists to me too, which has been amazing.

For anyone starting to grow their platform, my advice is simple: consistency is key. Focus on creating and sharing content, connecting with your audience, and keeping things exciting. Don’t worry too much about the numbers; they’ll grow over time. Most importantly, be yourself. People connect with authenticity. Show up as you are, share what you love, and trust that your platform will grow at the pace it’s meant to.

Contact Info:

• Instagram: https://www.instagram.com/rnbremedy/?hl=en
• Youtube: https://www.youtube.com/@rnbremedy
• Other: TikTok: https://www.tiktok.com/@rnbremedy

  Linktree: https://linktr.ee/rnbremedy?fbclid=PAZXh0bgNhZW0CMTEAAaeI5xoi58GCDJvmQkMsIu15PaO91qZunImBz4hSxG67AieZMzdCwHqJ5sTkpw_aem_9MQqSF0iPfpUJqLQTSOEAg

Image Credits

FilmAbdi
Kendrick Fordjour/Unkwn Production Group