We’re excited to introduce you to the always interesting and insightful Lauren Zavala. We hope you’ll enjoy our conversation with Lauren below.
Lauren, thanks for taking the time to share your stories with us today Can you talk to us about how you learned to do what you do?
How did I come to learn to do what I do? Well, it’s been quite the journey, filled with ups and downs, but ultimately shaped by an honest passion for creativity. For as long as I can really remember, I have found the world of painting and crafting to be something that really relaxed me, an innate drive that has stayed with me throughout my life. As it does for nearly all of us, it started with crayons, which gradually transformed into colored pencils, and before I knew it, I was diving headfirst into YouTube tutorials and drawing inspiration from projects on The Design Network. That’s the thing about creating is that it’s essentially always with you in one way or another. I think most of us are creators in our own right. Cooking, writing, singing, painting… it’s all art in its own way.
In terms of learning, I have some school mixed in with real life experience. My undergrad degree is in Art History, which you need studio classes to graduate. So I took a bunch of art classes that way. Then for my masters, I studied Decorative Arts and Historic Interiors whilst living in London. So while there were no studio classes, it was one hundred percent art exposure one hundred percent of the time and it felt like my brain was exploding with ideas all of the time. I started watercoloring funny cards to send back home, then working on leather, and that’s how I got it going. As with the best kinds of businesses, it honestly grew out of fun. And when hobby turned into profession, I have tried to keep that same element of fun in my work.
To speed up my learning process, I think I honestly could have benefited from more practical art classes. I didn’t even get to take that many, yet I still use tips and tricks I learned all the time. Having peers readily available to critique and share their experience is invaluable, and is an incredible opportunity to grow.
There are a ton of skills that have been pivotal for me to paint how I do. For my art, color theory has been completely essential. Learning to mix perfect colors, figuring out was colors compliment each other, understanding warm and cool tones, etc. has all been a huge benefit to me. It also helps when I’m looking at a client bag trying to figure out what pieces of art will work with the bag. In my studio, I want my art to be a part of each bag, and be more of a continuation of the design of whatever I’m painting on. I love creating cohesive designs that utilize the entire canvas as a part of the piece.
The only obstacle in learning more is time. I always wish I had more time to paint, more time to draw up mockups, more time for social media, more time to grow my business. But you can only split your time as best as you can and hope you’re doing enough.
Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Hi. My name is Lauren, and I am the head designer of Zavala Bespoke, my own artistic brand specializing in acrylic painting on leather goods (think Hermes, Louis Vuitton, Prada, etc). I would say that my style is blending elements of pop art and impressionism, or at least elements from each, I try to bring vibrant and expressive designs to life. While my main focus is painting on these luxurious leather goods, I am also very versatile and open to working with various mediums, including canvas and other unconventional surfaces. My journey in the industry began organically as I painted pretty much anything I could get my hands on.
I started off painting for the joy of painting. I didn’t have my sights set on an artistic career at all. It stills feels like it came a little out of left field – but I love it! As demand for my art grew over time, I realized the need to establish some sort of a professional presence. First came the business card, just to have something to hand out to people. Next, I created a website showcasing my portfolio to make myself seem a little more established. Eventually, the overwhelming response and positive feedback led me to take the leap and commit myself to Zavala Bespoke full time. Since then, my primary focus has been on painting crazy designs on beautiful bags and clothing. Many clients purchase brand new bags for me to paint on from the start. Others provide me with cherished pieces from their collections, up for a refreshing transformation. I have even been called to work some magic on repairs, rescuing bags from stains and worn areas. In each case, the addition of a little paint brings renewed life and a touch of personalization to these luxury items.
What I think truly sets me apart as an artist is my background in Art History. Having obtained two degrees in the subject, I am deeply inspired by the richness of artistic heritage and the timeless masterpieces that have shaped our collective culture. I make it a point to incorporate elements of Art History into all my creations, seamlessly merging the past with the present. Currently, I am engrossed in a canvas series that draws inspiration from historical royal portraits in Europe. Each painting in this collection pays homage to a different monarch, capturing their essence and reign through my own artistic lens. I use imagery and motifs from these portraits fused with butterfly wings to signify the metamorphosis and fragility their reigns had during their time. The first piece of this series, inspired by Elizabeth I, exemplifies my commitment to intertwining the realms of art history and contemporary expression. This particular aspect of my work is probably what I am most proud of and reaffirms my belief in the harmonious coexistence of my passion for art and fascination with its historical roots.
With every stroke of my brush, I aim to infuse not only color and texture but also the spirit of the past and the present into my creations. Through Zavala Bespoke, I strive to create art that resonates with individuals, evokes emotions, and tells captivating stories. I firmly believe that art, in all its forms, has the power to transcend boundaries, connect diverse worlds, and leave an indelible mark on those who encounter it. Working on wearable pieces feels like even one step farther. It takes these works of fine art, so often relegated to museums and galleries, and puts them on display in everyday life.
What do you find most rewarding about being a creative?
Art is deeply personal to me, and putting my work out there can be quite intimidating. I must admit, I haven’t developed a thick skin to shield myself from the fear that comes with exposing my creations. There are moments when I feel hesitant and find it difficult to watch as others experience my art. However, despite the apprehension, nothing beats the feeling of someone approaching me to compliment my work. It never gets old.
What truly blows my mind is when people recognize my unique style out in public. It’s incredible to think that my artwork has become distinct enough for others to identify it as a Zavala Bespoke or a Lauren Zavala creation. The fact that my style has become a visual signature associated with my name and brand is wild. I’ve had three people see my work out and about and recognize it and I just about thought I was going to pass out each and every time.
Receiving recognition is a testament to the effort I’ve put into developing my craft and cultivating a style that captures attention. It reinforces the importance of staying true to my artistic vision and authenticity. Knowing that my work resonates with others is a significant achievement. It speaks to the power of art to connect people and leave a lasting impression.
While the fear of judgment may always be present, the joy and fulfillment that come from sharing my art outweigh any trepidation. Each encounter, each recognition, motivates me to continue exploring and pushing the boundaries of my creativity. It’s the connection between my art and those who experience it that fuels my passion and gives purpose to my artistic journey.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
The press has played a crucial role in establishing my credibility as an artist. Being featured in reputable publications such as Forbes, 303 Magazine, Vie, and Canvas Rebel has had a profound impact on my career. These articles not only showcase my work but also provide valuable insights into my creative process and studio. They offer readers an opportunity to delve deeper into my artistic journey and get to know me on a more personal level.
Having my work highlighted in press articles has been immensely helpful in building a strong reputation. The exposure gained through interviews and features has opened up new avenues for people to discover my art. It’s truly remarkable to realize that the reach of these articles knows no bounds. I recall a time when one of my articles was placed in a magazine at my local grocery store. Every time I visited the store throughout that month, I couldn’t resist the urge to open the magazine to my page and leave it strategically displayed for all to see. It was an exciting and humbling experience to think that anyone, from the casual shopper to a fellow art enthusiast, could stumble upon my work unexpectedly.
The beauty of press coverage lies in its ability to connect me with a diverse range of individuals. It’s not limited to a specific audience or demographic. Whether it’s a curious passerby browsing a magazine or an avid reader exploring an online publication, the exposure gained through press articles is nothing short of amazing. Each article creates an opportunity for someone new to discover my art, appreciate my unique style, and become interested in some of my work.
Moreover, press coverage adds a layer of credibility to my artistic journey. It serves as a validation of my skills, talent, and dedication to my craft. It’s a testament to the recognition and appreciation my work has garnered within the art community and beyond. These articles contribute to my artistic legacy, solidifying my position in the art world and paving the way for future opportunities.
While the press has undoubtedly provided a platform for my work to be seen and admired, it has also fostered a sense of connection with my audience. It’s through these articles that people can truly get to know the artist behind the art. They gain insights into my inspirations, motivations, and the stories that drive my creative process. This deeper understanding enhances the appreciation of my work, forging a bond between the viewer and the art itself.
In the end, the power of press coverage lies not only in its ability to elevate my artistic presence but also in its capacity to reach a wide range of individuals who may have otherwise never encountered my work. It’s an incredible feeling to know that my art has the potential reach people that normally wouldn’t notice my work while out and about, sparking conversations, and creating connections. The press continues to be an invaluable asset in my artistic journey, expanding my reach and leaving an indelible impression on those who come across my work. I really think its helped cultivate a reputation that my art has created.
Contact Info:
- Website: zavalabepsoke.com
- Instagram: https://www.instagram.com/zavalabespoke/
- Facebook: https://www.facebook.com/zavalabespoke/
- Linkedin: https://www.linkedin.com/zavalabespoke/
- Youtube: https://www.youtube.com/@zavalabespoke3779
- Other: Follow Me on TikTok @ZavalaBespoke