We’re excited to introduce you to the always interesting and insightful Lauren Sorrells. We hope you’ll enjoy our conversation with Lauren below.
Lauren, appreciate you joining us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?
When people ask how I started my graphic and web design business, I always smile because it really began long before I ever decided to “start a business.” It started the moment I picked up a pencil as a kid and realized I saw the world a little differently—through layouts, colors, and composition. By the time I went through school and accumulated more than a decade of design experience, I already had the eye, the skills, and the passion… but not the formal structure of a business yet.
The actual turning point happened when I began taking on real projects—first small, then bigger, then suddenly ones that made me realize, “Oh, I’m doing this.” Designing logos and websites for small businesses showed me that my style resonated with clients. After realizing this, it pushed me to think more seriously about how far my creativity could take me.
From there, everything happened in small, very intentional steps. I built out my portfolio piece by piece—adding commissioned illustrations, redesigning logos, experimenting with animation overlays, and creating full websites like the one for Sugar Sudz Detailing. Every project sharpened my voice as a designer and gave me more confidence that I had something unique to offer.
I remember sitting down, opening my laptop, and writing out everything I knew I needed to figure out: pricing, branding myself, where to host my website, how to present my work professionally, and how to communicate clearly with clients. I didn’t have all the answers, but I was determined to learn them.
I built my portfolio website. I refined my tone, polished descriptions, and learned how to portray myself in a professional and experienced manner. I wanted my portfolio to reflect not just the work I had done, but the creative thinking behind it.
I leaned fully into the business side of things when I realized that my “imposter syndrome” was the only thing holding me back—developing a more consistent client process, organizing my files, building templates, improving my outreach, and really defining what I wanted my brand to stand for: professional, thoughtful, communication paired with clean, creative visual work.
A lot of launching my business wasn’t one big moment—it was hundreds of small ones. Learning how to invoice. Setting up workflows. Deciding how I wanted to talk about my work. Realizing I needed to treat every project, even the small ones, like a piece of my story.
Eventually, the “idea” of being a designer grew into the reality of running a design business—powered by curiosity, constant learning, and the courage to put my work out into the world. And honestly, every new project still feels like the next chapter of the same story. I’m nowhere near done polishing my craft, and that’s what makes it all worth it, because I will continue to grow and learn each and every day, until the day the Lord calls me home.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m a bilingual graphic and web designer who’s loved the world of art and creativity for as long as I can remember. Over the years—through schooling, real-world projects, and a lot of exploration—I developed a strong eye for clean, thoughtful design. What started as a natural talent grew into a full creative business where I now provide branding, logo design, website design, illustration, animation, and photo/video production from film to post editing.
I got into this field because visual storytelling came naturally to me. Every project, whether it’s a commissioned art piece, a full website build, or a campaign concept, gives me the chance to help clients communicate clearly and confidently. I solve the problems creatives, small businesses, and entrepreneurs often face: unclear branding, unprofessional visuals, or a website that doesn’t reflect their vision. What sets me apart is my ability to bring a polished, professional style while still making every project feel personal and intentional.
I’m most proud of the variety of work I’ve created—from designing websites to logo designs to commissioned illustrations—because it reflects my range and passion for learning new things. More than anything, I want potential clients to know that I care about the details, I communicate clearly, and I put genuine effort into making sure their brand looks and feels like them. My work is built on creativity, professionalism, and the belief that good design should tell a story.
For you, what’s the most rewarding aspect of being a creative?
For me, the most rewarding part of being a creative is watching an idea transform into something real—something that communicates, connects, and represents someone’s vision clearly. There’s a moment in every project where the pieces come together, and the client sees their brand or story in a new light, and that feeling never gets old. I love knowing that my work helps people present themselves confidently, whether it’s through a logo, a website, or a full creative concept. Being able to take someone’s ideas, goals, or even just a feeling, and turn it into something visual and impactful—that’s the part that keeps me passionate about what I do.
Is there a particular goal or mission driving your creative journey?
Absolutely—there is a clear mission behind my creative journey. At the core, I’m driven by the desire to help people show up in the world with confidence through design that truly reflects who they are. Something that I myself have struggled with for a long time. I struggled with comparing myself and my creative journey to others and their own journey, thinking that I’m not ever going to be good enough. I’ve seen how much clarity, pride, and momentum a person or business gains when their visuals finally match their vision, and that transformation is what has helped encourage me to keep learning, growing in confidence, and it keeps me passionate about what I do.
My goal isn’t just to make something aesthetically pleasing—it’s to create work that feels intentional, personal, and aligned with the story my client is trying to tell. Whether I’m developing a brand identity, building a website, or illustrating a concept, I’m always thinking about how the design will support their message and make their audience feel something.
I’m also inspired by growth—my clients’ growth and my own. Every project is an opportunity to learn, push my creativity, and refine my craft. I want my work to give people clarity where they felt unsure, professionalism where they felt unpolished, and a sense of identity where they felt scattered. That’s the heart of my mission: using design as a tool to empower, elevate, and make the creative process feel collaborative, enjoyable, and meaningful.
That purpose is what guides me, project after project, and shapes every step in my creative career.
Contact Info:
- Website: https://laurensorrells.myportfolio.com
- Instagram: https://www.instagram.com/artbee_creates
- Other: I am still working on a separate Aurora Productions website to share with new potential clients. So for now, I share my business email and my portfolio website.
