We’re excited to introduce you to the always interesting and insightful Lauren Partin. We hope you’ll enjoy our conversation with Lauren below.

Lauren, thanks for taking the time to share your stories with us today Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

At the age of 14, a seemingly innocuous encounter at my family’s racetrack altered the trajectory of my life with just one negative sentence. While selling brownies, a spectator inquired about where the money was going, and with youthful enthusiasm, I shared my aspirations for a college fund. Her dismissive laughter and discouraging words cut deep, igniting a fire within me. Despite the initial sting, I refused to succumb to doubt. Instead, I turned her skepticism into determination, propelling me to graduate high school one year ahead of schedule and college two years ahead of schedule while embarking on a journey of entrepreneurship. Through unwavering perseverance and relentless dedication, I not only realized my dream of higher education but also established not one, but two thriving businesses. From selling brownies to funding my college tuition to leveraging social media to empower others, each step reaffirmed my belief in turning adversity into opportunity. Today, as the founder of LP Media and a burgeoning real estate investor, I stand as a testament to the transformative power of resilience and the unwavering pursuit of one’s dreams. My journey serves as a reminder that adversity is not a roadblock but a springboard to greatness. With every obstacle overcome and every dream realized, I am reminded that the only limits that exist are the ones we place upon ourselves. So, to anyone facing doubt or adversity, I say this: let it fuel your fire, let it drive your determination, and let it propel you toward the extraordinary life you deserve. For in the face of adversity lies the opportunity to rewrite your story and emerge stronger than ever before.

Lauren, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

From Race Track to Social Media Maven: The Story of Lauren Partin

Hey there! I’m Lauren Partin, and I’m all about zooming through life’s twists and turns—both on the race track and in the world of social media.

It all started with a passion for racing and a dash of creativity. As a female race car driver, I began sharing my adventures and antics through quirky videos on social media. To my surprise, these videos gained traction faster than my car on a straightaway, attracting over 225,000 followers in no time.

As the likes and shares piled up, I had an epiphany: if I could rev up my own social media presence, why not do the same for businesses? And that’s exactly what I did. I shifted gears, transitioning from racing to social media management, offering my expertise to companies eager to revitalize their online presence.

But the journey didn’t stop there. Thanks to a thrilling victory on NBC’s Hotwheels Ultimate Challenge TV show, where I showcased my racing prowess, I walked away with $25,000 burning a hole in my pocket. Instead of splurging on souped-up cars, I invested wisely, diving into the world of real estate with a roar.

Today, I proudly own nine rental properties of my own, with an additional twelve in partnership with my brother. It’s a testament to my belief in taking the road less traveled and steering towards success through unconventional means.

Sure, I may have graduated college with a degree in accounting, but I quickly realized my true calling lay beyond the spreadsheets. Armed with financial acumen and a hunger for entrepreneurship, I launched not one, but two successful ventures—all before the age of twenty.

So, why choose me? Because I’m not just your average social media guru—I’m a trailblazer, a risk-taker, and a fierce advocate for carving your own path to success. Whether you’re a business in need of a social media makeover or an aspiring entrepreneur ready to hit the ground running, I’m here to help you accelerate towards your goals.

Ready to join the ride? Let’s buckle up and conquer the digital frontier together!

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media has been an exhilarating journey—one fueled by passion, creativity, and a whole lot of trial and error. It all began with a spark of inspiration and a willingness to share my authentic self with the world.

As a female race car driver with a penchant for adventure, I started by creating quirky, engaging content that reflected my personality and interests. Whether it was behind-the-scenes glimpses of life on the track or lighthearted humor sprinkled throughout my videos, I made sure to stay true to who I am.

Consistency was key. I made a commitment to regularly post content that resonated with my audience and kept them coming back for more. Whether it was daily updates, weekly vlogs, or monthly challenges, I ensured that my followers knew they could rely on me for fresh, entertaining content on a regular basis.

Engagement played a crucial role in building my audience. I didn’t just talk at my followers—I talked with them. I actively responded to comments, engaged in conversations, and even incorporated their ideas and feedback into my content. By fostering a sense of community and connection, I turned passive viewers into loyal fans.

Of course, building a social media presence isn’t without its challenges. It takes time, effort, and persistence to grow an audience from scratch. But for those just starting out, I offer a few words of advice:

Find your niche: Identify what sets you apart and embrace it. Whether it’s a unique hobby, a specific expertise, or a distinctive personality trait, lean into what makes you special and let it shine through in your content.

Be authentic: People can spot a phony from a mile away. Don’t try to mimic someone else’s style or personality—be yourself. Authenticity is what will ultimately attract and resonate with your audience.

Stay consistent: Consistency is key to building momentum and keeping your audience engaged. Whether it’s posting regularly, maintaining a cohesive aesthetic, or sticking to a specific theme, consistency breeds familiarity and trust.
Engage with your audience: Social media is a two-way street. Take the time to interact with your followers, respond to comments, and cultivate genuine connections. Your audience isn’t just a number—they’re real people, and they appreciate when you treat them as such.

Don’t be afraid to experiment: Building a social media presence is all about experimentation. Don’t be afraid to try new things, take risks, and see what resonates with your audience. What works for one person may not work for another, so be willing to adapt and evolve as you go.

Ultimately, building a social media presence is a marathon, not a sprint. It takes time, dedication, and a willingness to learn and grow along the way. But with passion, perseverance, and a little bit of creativity, anything is possible. So go ahead—take that first step, and who knows? You just might surprise yourself.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

My journey from a side hustle to a full-time business in LP Media has been an incredible adventure. It all began with my personal success in managing media, which sparked the idea that I could extend my skills to benefit others.

Initially, I started by offering my services for free to local mom and pop boutiques. This decision was strategic; I understood that in order to attract larger clients, I needed tangible experience and a portfolio to showcase my abilities. By volunteering my services, I not only gained practical experience but also built relationships within my community.

As I honed my skills and gained confidence, opportunities began to present themselves. One of the key milestones in scaling up LP Media was when I secured my first paying client. This marked a shift from a passion project to a legitimate business endeavor. With each satisfied client, word-of-mouth recommendations began to spread, and my client base steadily grew.

One of the most significant turning points in my journey was when I landed the opportunity to manage the social media accounts of several NASCAR-level names. This was a testament to the quality of my work and opened doors to even more prestigious clients.

Today, LP Media stands as a thriving business, serving clients across various industries. Looking back, I am grateful for the journey that started with offering free services and led to managing the media presence of esteemed names in the NASCAR community. It’s a testament to the power of passion, dedication, and seizing opportunities when they arise.

Contact Info:

• Instagram: @Lauren.Partin-Official
• Facebook: @LaurenPartin
• Other: TikTok (largest following) @Laurenpartin