We’re excited to introduce you to the always interesting and insightful Lauren Melzer. We hope you’ll enjoy our conversation with Lauren below.

Lauren, thanks for taking the time to share your stories with us today We’ve love to hear an interesting investment story – what was one of the best or worst investments you’ve made? (Note, these responses are only intended as entertainment and shouldn’t be construed as investment advice)

As a business owner, one of the best investments I made was in tools that would make my job easier and better organized. This decision was prompted by a series of challenges I faced when trying to manage my growing business efficiently.

At the start of my entrepreneurial journey, I was handling most tasks manually, from tracking finances to managing projects and communicating with clients. As the business started to gain traction, the workload became overwhelming, and I realized I needed a more streamlined approach to stay on top of everything. I was spending too much time on repetitive tasks and struggling to maintain clear communication with my team and clients.

Recognizing the need for better organization and efficiency, I decided to invest in a suite of digital tools that could help automate and optimize various aspects of my business operations. Some of the tools I use are Bonsai for easy contract templates and invoicing, Canva templates for proposals, and Typeform for brand surveys that look professional and pleasing.

Investing in tools that make your job easier and better organized is a lesson in prioritizing efficiency and growth. Here are some key takeaways from this experience:

Time is Valuable: Spending time on manual tasks hampers your ability to focus on strategic decisions and growth opportunities. Automated tools free up time for more meaningful activities.

Quality over Cost: While there is an upfront cost involved, the long-term benefits of increased productivity and improved organization far outweigh the initial investment.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello, I’m Lauren, the founder behind Tap Seven Branding. I seamlessly blend branding, marketing, and eCommerce expertise into captivating solutions for DTC clients spanning diverse industries. With nearly a decade of experience I blend passion, skill, and an insatiable curiosity for crafting compelling brand narratives into my work.

After obtaining my degree in Psychology, I plunged into the dynamic world of eCommerce, fascinated by the potential to connect businesses with their target audiences in innovative ways. I swiftly honed my skills, navigating the intricate landscape of online commerce while absorbing the nuances of consumer behavior.

My specialty is nurturing emerging brands into market leaders and revitalizing established ones, I have a knack for identifying each brand’s unique essence and translating it into captivating stories. My skill set encompasses crafting immersive brand experiences, designing visually stunning digital interfaces, and orchestrating strategic marketing campaigns that resonate.

At the heart of Tap Seven’s philosophy is a commitment to solving clients’ problems. Whether a brand seeks to establish its identity, amplify its online presence, or optimize eCommerce strategies, we provide tailored solutions that drive results. My greatest satisfaction lies in witnessing brands thrive and making meaningful connections with their audiences. This enduring commitment to excellence and the tangible impact my work has on clients’ success fuels my drive to continuously push boundaries.

What’s been the best source of new clients for you?

The most effective source of new, highly qualified clients has proven to be word-of-mouth recommendations from my previous clients. These referrals hold immense value as they stem from the trust and respect people have for those they know. It underscores the importance of building authentic connections in an era often dominated by digital strategies.

Every client interaction is treated as a potential gateway to not just one, but three more clients. By dedicating ourselves to excellence and going above and beyond, we lay the foundation for lasting relationships that extend beyond transactions. This organic growth showcases the enduring power of personal recommendations, reminding us that behind every business endeavor is a human connection that holds the key to sustainable success.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The foundation of my reputation within the market was built on two pivotal factors: networking and consistently delivering exceptional work. When I embarked on my journey, the genuine support and assistance I received from past professional connections astounded me. This early realization underscored the significance of forging meaningful relationships and fostering a network.

Undoubtedly, the cornerstone of building a strong reputation was the quality of the work I consistently delivered. Excelling in my craft allowed me to stand out organically. Demonstrating expertise, dedication, and a commitment to excellence resonated with clients and peers alike. This resonance acted as a catalyst for word-of-mouth recommendations, amplifying my presence within the market. Ultimately, the interplay between genuine networking and remarkable performance paved the way for a reputation that’s firmly established and widely recognized.

Contact Info:

• Website: www.tapsevenbranding.com
• Instagram: @tapsevenbranding
• Linkedin: https://www.linkedin.com/in/lauren-melzer-tapseven/

Image Credits
Ashgabes Photography