We’re excited to introduce you to the always interesting and insightful Lauren McSorley. We hope you’ll enjoy our conversation with Lauren below.

Lauren, thanks for joining us, excited to have you contributing your stories and insights. Can you share a customer success story with us?

Scaling Success: How LMH Streamlined Event Execution for HPE

Tracy Siclair, Senior Field Marketing Manager at Hewlett Packard Enterprise (HPE), faced a challenge managing numerous event requests with limited resources. LMH quickly developed a scalable process to streamline execution, enhance customer engagement, and speed up delivery. In one quarter, LMH successfully executed up to 80 events, something HPE’s internal team couldn’t manage.

LMH handled all logistics, including venue contracts, signage, giveaways, invitations, registration, and reporting, allowing HPE’s sales team to focus on audience acquisition and messaging. It was a major time-saver for both teams!

“The feedback from HPE has been overwhelmingly positive. Sales teams have referred to the system as the “easy button” for event requests. With funding already pre-arranged through the marketing department, sales no longer have to worry about securing budgets for execution—it’s all built into the program model, making it as turnkey as possible.”

What sets LMH apart is their flexibility and deep understanding of HPE’s evolving needs. They’ve consistently adapted to the business’s dynamics, keeping events on track with regular communication and updates.

With expertise in both virtual and in-person events nationwide, LMH has helped HPE achieve significant success in customer engagement and pipeline growth.

Lauren, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Lauren McSorley is the Co-Founder — and the “LM” — of LMH Experiences. With over fifteen years of experience in the events industry, Lauren has built her career around the belief that the best events don’t just check a box — they tell a story. She’s passionate about creating experiences that feel authentic, engaging, and unforgettable, using events as a way to spark meaningful connection between people, brands, and ideas.

She currently lives in Leeds, England, with her husband John, their two sons Alistair and Parker, and their cockapoo, Maple Syrup. Outside of work, she loves traveling, rock climbing, yoga, great food, and any time spent outdoors with her family.

LMH Experiences is a boutique event execution partner that helps companies deliver high-impact, memorable experiences without the stress. From intimate client dinners to multi-city event series, LMH handles all the time-consuming logistics — venue sourcing, vendor coordination, guest management, on-site execution, and post-event reporting — so marketing and sales teams can focus on strategy and relationship-building. With a blend of creativity, precision, and industry expertise, LMH brings brands to life through curated events that drive real connection and results.

Can you tell us about a time you’ve had to pivot?

Absolutely. One of the most defining moments in my journey came when I was laid off while on maternity leave with my first child. It was a moment that could have easily shattered my confidence — I was navigating new motherhood and suddenly facing the loss of the career I’d poured myself into. But instead of letting it break me, I saw it as an opportunity to reset and rebuild. That experience pushed me to think bigger about what I wanted to create — not just for myself, but for other women and working parents who wanted fulfilling careers on their own terms.

That drive eventually led to the founding of LMH Experiences with my co-founder, Mary Hanna. And just as we were finding our footing, COVID hit. Nearly overnight, the entire landscape of in-person events — the core of our business — came to a standstill. We had two options: pause and wait it out, or pivot and innovate. We chose the latter. We took a hard look at what our clients really needed, and we reimagined our offerings to provide support in the virtual and hybrid event space. That moment not only helped us survive the pandemic, but it sharpened our value proposition and laid the groundwork for the platform and services we offer today.

Resilience, to me, isn’t just about getting through hard times. It’s about using those challenges as fuel to build something stronger — something more aligned with your values and purpose. And that’s exactly what we’ve done at LMH.

How did you put together the initial capital you needed to start your business?

LMH Experiences was launched with just $7,000 in personal funds — no outside investment, no loans, and no safety net. That initial budget covered only the essentials: a simple website, basic branding, and a few critical tools to start taking on work.

Despite the lean start, the business turned a profit within two months. That early success reflected a strong foundation of industry knowledge, trusted relationships, and a clear understanding of how to solve real problems for clients. From day one, the focus was on delivering exceptional service with speed, flexibility, and care.

When the pandemic hit shortly after launch, in-person events disappeared almost overnight. Rather than pause operations, LMH Experiences quickly adapted to support virtual and hybrid formats, continuing to meet clients where they were and evolving alongside their needs.

That early story — bootstrapping with intention, operating with discipline, and pivoting under pressure — continues to shape the company’s mindset and approach to growth today.

Contact Info:

• Website: https://www.LMHExperiences.com
• Instagram: https://www.instagram.com/lmh.experiences/
• Linkedin: https://www.linkedin.com/in/lmhexperiences/

Image Credits

jessebrantman.com