We caught up with the brilliant and insightful Lauren Gurry a few weeks ago and have shared our conversation below.
Lauren, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?
It was the Fall of 2011 and I was studying abroad in London and wanted to have a creative outlet to share my photos and adventures traveling all over Europe. I wanted to provide study abroad tips and ticks and travel guides to female solo travelers.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My brand is the redheadtraveler and it started back in 2015. In 2015 I was studying abroad in London for a few months and wanted a creative outlet to share my travel photos and travel guides. I started with Instagram and shortly after started blogging and creating travel guides as I traveled around Europe. I am proud of the brands I have worked with and the creative connections I have made.
Can you tell us about a time you’ve had to pivot?
I built my brand on traveling and when the pandemic happened in 2020 I had to adjust my content since travel was nonexistent. I started sharing more lifestyle and fashion content. I feel like this shift was for the best and really allowed me to express my creative side more freely.
We’d love to hear the story of how you built up your social media audience?
My biggest piece of advice to growing on social media is organically. Building a community of like minded individuals who share your passions is important. Interacting with your followers is so important. Replying to comments and direct messages makes all the difference and shows your followers you really do care.
- Instagram: @theredheadtraveler
All images property of Lauren Gurry. @redheadtraveler