We’re excited to introduce you to the always interesting and insightful Lauren Green. We hope you’ll enjoy our conversation with Lauren below.
Lauren, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I got my first customer at a 420-friendly pop-up in Las Vegas. As I was explaining my product and its uses to people passing by my booth, I nearly caused a traffic jam—I was one of the first tables near the entrance! Then, a 420 party bus pulled up to the event, and just like that, I completely sold out of my THC-infused edible panties.
There’s something magical about creating a product you’re truly passionate about and seeing that excitement reflected in complete strangers who support what you do and buy what you sell. The way customers react to my products always drives me forward.
Since then, I’ve learned a lot about capturing my audience, from gaining followers to using email marketing. But text marketing feels the most natural to me—it’s easy, direct, and accessible. I love connecting with people who genuinely enjoy our products.
I can’t wait to drop other infused creations I’ve been working on, but right now, my focus is on my THC-infused edible panties.
Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
EROTHC is a minority, female-owned cannabis brand that seamlessly blends intimacy, wellness, and self-care with high-quality, cannabis-infused products. Founded in 2018, EROTHC is committed to breaking stigmas, promoting diversity, and creating elevated experiences that empower individuals to explore pleasure, relaxation, and connection.
As a woman in a male-dominated industry, I recognize that there are still formal strides I need to make to reach my ultimate vision. However, that doesn’t mean there isn’t space for women in this industry—we simply have to create our own seat at the table.
Pioneering a new category, EROTHC is the first-of-its-kind cannabis-infused edible accessory line, redefining sensual wellness and self-care through innovation, education, and inclusivity.
EROTHC evokes feelings of empowerment, inclusivity, and connection. It inspires confidence and a sense of belonging by promoting diversity and equity within the cannabis community. Customers often feel relaxed, uplifted, and informed, knowing they are choosing a brand that prioritizes quality, ethical production, and community-building. EROTHC also evokes curiosity and excitement, encouraging exploration and personal growth through a safe and welcoming cannabis experience. Ultimately, EROTHC fosters trust, joy, and a deeper appreciation for the benefits of cannabis in everyday wellness.
Have you ever had to pivot?
I’ve had to make multiple pivots, especially when figuring out what truly resonates with my client base. My mold for THC-infused edible panties has probably been revised four times. The first mold was simply too massive.
One major advantage of working with overseas vendors is cost efficiency, but a common challenge is the communication barrier, which can lead to multiple revisions before getting the product just right. My biggest advice? Always get samples made first and request a variety of mock-ups to compare before committing to production. While overseas manufacturing can be cost-effective, having a local vendor provides direct access to your product throughout development, which can make a huge difference.
The cannabis packaging industry has also evolved into a beast of its own—nothing is off-limits. The designs keep getting bolder, more creative, and more artistic. Recently, I decided to elevate my packaging from a solid matte black with lace to something more refined and eye-catching.
Check out my Instagram @erothc_ to follow my journey, and let me know your thoughts on my latest bag mock-up!
We’d love to hear about how you keep in touch with clients.
I use text message marketing to stay connected with my current clients, hoping they’ll spread the word and keep EROTHC top of mind.
My products speak for themselves, so when customers think about my brand, I want them to think of only us. To reinforce this, I always send swag to new customers—not just as a gift, but as a way to make them feel like part of the EROTHC experience, not just another customer.
I also offer weekly specials, exclusive discounts on orders of 10+ panties, and additional freebies to show my appreciation and keep the excitement going.
Contact Info:
- Website: https://craverothc.com
- Instagram: @erothc_
Image Credits
all ads (artwork) photos were taken by me ..