We caught up with the brilliant and insightful Lauren Engel a few weeks ago and have shared our conversation below.
Alright, Lauren thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
We believe there’s great potential in editorial videography for architects, interior designers, and hotels. The industry is moving away from fast-paced videos to more narrative-driven content. Similarly, the trend in hotel videos is shifting from generic scenes to immersive moments. We want create slower, more immersive videos that make viewers feel like they’re part of the experience.
Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Arturo’s has been shooting for 15 years in architecture, interiors and hospitality. He started out just doing photography but the past few years has done video as well. We specialize in video and a majority of our jobs are video now. My background (Lauren) is in marketing and data analytics. I used to do it for Disney. Now I handle all the marketing and operations for our business.
How’d you meet your business partner?
I love this story! I was working for Disney and had some spare time to do photography on the side. I was looking up tutorials on how to do real estate videos and I stumbled upon Arturo’s behind the scenes videos. I was so impressed by his work and reached out to him! That was a few years ago and now we’re also married with son coming!
Where do you think you get most of your clients from?
SEO! That’s what I did previous to architecture and interior photography and I’m glad that it’s paid off! It’s great for us because Arturo was based in Spain and moved to Los Angeles. I didn’t know any clients so it helped us get work when he moved here.
Contact Info:
- Website: www.arturoandlauren.com
- Instagram: www.instagram.com/arturo.and.lauren
- Facebook: https://www.facebook.com/arturoandlauren
- Linkedin: https://www.linkedin.com/company/arturo-lauren/
- Youtube: https://www.youtube.com/@ArturoLauren
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