We’re excited to introduce you to the always interesting and insightful Lauren Dipasquale. We hope you’ll enjoy our conversation with Lauren below.

Hi Lauren, thanks for joining us today. How did you come up with the idea for your business?

The idea for Rank Rise Studio started with something I kept noticing in my work with small businesses: almost everyone put their time and money into social media, but overlooked their local business pages on platforms like Google, Yelp, and Apple Maps. These pages are actually where most customers search for businesses when they’re ready to buy or visit, yet many profiles were ignored, incomplete, or filled with issues that hurt their visibility.

Having grown up in an entrepreneurial family, I understood how stretched small business owners can be, and I saw firsthand the frustration they felt trying to handle listing problems that seemed small, but were a real headache. I realized there wasn’t a service focused on consistently managing and optimizing these crucial pages to help local businesses truly stand out.

When I started helping friends and local businesses fix and manage their profiles, the results were almost immediate: their phones started ringing, new customers came in, and they finally got the chance to show off the best parts of their businesses. Seeing those quick wins was exciting—and showed me how much impact this work could have. I saw a clear opportunity to solve a major problem for small businesses: not just getting found in local searches, but making it easy for customers to choose them over competitors.

What makes Rank Rise Studio unique is our hands-on, ongoing approach. We don’t just set up profiles and walk away—we keep them updated, respond to reviews, troubleshoot issues, and help businesses gather the positive feedback they deserve. When I realized the difference this could make, I was inspired to turn it into a full-scale business, helping entrepreneurs grow while cutting down on stress and wasted time.

For me, that’s the heart of Rank Rise Studio: being the behind-the-scenes partner that helps small businesses become the obvious best choice in their local market—and watching owners succeed because of it is what excites me most.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

Hi! My name is Lauren & I am the owner and founder of Rank Rise Studio, a company dedicated to helping small businesses thrive by making it easy for them to get found and chosen online. My journey started in a family of entrepreneurs—my dad owned a small business and my uncle was always working on a new project, so I saw firsthand just how many hats small business owners wear and how much their success means to them.

After earning my degree in business management, I landed in the world of local marketing and quickly noticed a big gap: while most businesses invest in social media, they overlook the online profiles that actually drive local customers—like Google Business Profile, Apple Maps, and Yelp. These platforms are where potential clients go when they’re ready to make a purchasing decision, and if the business listings are messy, incomplete, or outdated, it makes it hard for them to be seen—and even harder for customers to choose them.

At Rank Rise Studio, we specialize in managing, fixing, and optimizing these local business pages. Our main services include:

Google Business Profile Management: We keep listings updated, add photos, respond to reviews, optimize for search, and ensure your business appears at the top when customers are looking.

Apple Maps Management: Millions of iPhone users rely on Apple Maps—so we make sure our clients look great and rank higher.

Yelp Profile & Ad Management: We keep Yelp listings accurate and engaging for those running Yelp ads, maximizing return on every dollar spent.

Reputation Management System: We automate review requests, monitor feedback, and help businesses build up a reputation that earns trust and more customers.

The main problems we solve are invisibility and missed opportunities: without managing these profiles, businesses lose out on high-quality leads and may even gain negative reputations from unresolved public feedback. We take this off our clients’ plates, so they can focus on what they do best—running their business—while we handle the technical details and strategy to help them grow.

What sets Rank Rise Studio apart is our ongoing, hands-on approach. We’re not just a service provider—we’re a partner. We work closely with clients, offering clear guidance, reporting, and support, so they always know where they stand and can see real results month after month.

I’m most proud of the impact we make when clients tell us their phones are ringing more, their reviews are improving, and new customers are coming through the door thanks to our work. For me, there’s nothing better than helping small business owners succeed and watching their hard work pay off.

Above all, I want potential clients and followers to know that Rank Rise Studio exists to help entrepreneurs shine online, reduce stress, and earn more business from people who are searching for exactly what they offer—often right in their own neighborhood. If you’re ready to make your business the obvious choice locally, we’re here to help every step of the way.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

What’s helped me build my reputation within my market most has been word-of-mouth referrals and the success stories of my clients. There’s nothing more powerful than a happy business owner sharing their positive experience—whether it’s leaving a glowing review, tagging me in a Facebook post when someone asks for recommendations, or telling other local businesses how I helped them get noticed online.

These organic client referrals have been key to growing my business. When clients start seeing real results—more calls, better reviews, new customers—they’re excited to spread the word and connect me with others. That kind of trust and genuine endorsement has helped Rank Rise Studio become known as the go-to resource for local business page management and reputation growth in our community.

Conversations about M&A are often focused on multibillion dollar transactions – but M&A can be an important part of a small or medium business owner’s journey. We’d love to hear about your experience with selling businesses.

I haven’t sold a business yet myself, but it’s something I plan to do with Rank Rise Studio in the future. Right now, I’m working with several clients who are preparing to sell their own businesses, and I’ve learned a lot from helping them with this process.

One of the biggest lessons is seeing how important a strong, well-managed online presence—especially local business pages like Google, Yelp, and Apple Maps—can be when listing a company for sale. These pages aren’t just marketing tools; they’re valuable assets that showcase the reputation, visibility, and customer engagement of a business. Improving and optimizing these profiles before a sale can make a big difference in attracting buyers and demonstrating the value of the business.

For entrepreneurs hoping to sell their business one day, I’d recommend investing time early into building up these assets. Keeping your online listings accurate, active, and full of positive reviews makes your business much more appealing and can help you achieve a higher sale price down the road.

Contact Info:

• Website: www.rankrisestudio.com
• Instagram: www.instagram.com/google_with_lauren
• Facebook: https://www.facebook.com/Rankrisestudio
• Linkedin: https://www.linkedin.com/in/lauren-dipasquale-8887b627/