We’re excited to introduce you to the always interesting and insightful Lauren Bratten. We hope you’ll enjoy our conversation with Lauren below.

Lauren, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

Something I see some clients and marketing professionals getting excited about is AI writing software. There are a number of them out there—some doing a better job than others. Of course, that makes me wonder what the future of copywriters like me looks like. How can copywriters refine their craft to provide a “boutique” or higher-end writing services clients feel confident paying for?

Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Color Field Content is my way of using my writing skills and passion for people to help local businesses thrive. One of my very favorite things is using the written word to help my clients connect with their target audience in a meaningful and effective way. I help small businesses and agencies on a one-time or ongoing basis with any of their writing needs—most often with website copy, blogging, email campaigns, ebooks, and more.

Regarding boutique copywriting services at Color Field Content, it’s really about the customer experience. I strive always to extract every relevant detail from interactions with my clients and use that to craft each project in a way that helps my clients meet and exceed their goals. Many small businesses I work with know they need to offload something, but they feel hesitant to outsource copywriting. Initially, some business owners don’t understand how someone can embody their personal or brand voice, or they feel like they should be able to complete their marketing tasks themselves. I’m here to debunk both those preconceived notions.

I help business owners focus on what they do best by providing the peace of mind that these outsourced writing tasks are done on time, with precision, and creatively.

I’ve been freelancing and copywriting since 2016 and am now looking forward to building a small team to reach more business owners and entrepreneurs with services that provide value with intentional, optimized copy for their marketing needs.

Any resources you can share with us that might be helpful to other creatives?

When I first started freelancing, and then when I officially began Color Field Content, all of my work was from crowd-sourcing platforms and then referrals. Referrals continue to be my best source of new work, but now I am more intentional with creating connections and community with women like me.

I wish earlier in my journey I had started networking with other women who were also building businesses, even if just for the support and camaraderie. In the past, I had experienced such a stuffy, forced version of networking that it never crossed my mind that I would want to do that with my own business. Now I know that not all networking is like that!

I would recommend to any creative professional starting out to find a fun, laid-back networking group that you jive with! Being around like-minded people in all different places in their journey will inspire you, create meaningful connections, and maybe even a few leads!

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When I first started freelancing, I was just happy with any work I could get! I’m sure many freelancers can relate. Additionally, I started just with blogging, so when I started getting other types of writing jobs, I was so grateful for the variety and the ability to hone new writing skills.

It took me a few years to learn that I could (and should!) be selective and choose the projects that brought me life and the people I enjoyed working with. For example, when I first started out, I was doing a ton of social media management simply because people often wanted both blogging/emails and help with social media. At one point, at least half of my time working was spent on social media management, which I found to be tedious, and frankly, I wasn’t very good at it!

After I was encouraged by a colleague to start pursuing more work that I enjoyed, I stopped telling people that I did social media and took it off my website as a service. Then, I slowly started recommending to my existing clients that they could hire another social media manager, referring them to other professionals I had met. Now, I confidently say that I don’t do any social media! It’s just not for me, and there are many creative, inventive, and brilliant social media managers out there that crush it!

I’m so thankful I was able to unlearn the scarcity mentality that all work was good work. I think that’s an important lesson in any freelancer or entrepreneur’s journey, especially one who is hoping for longevity in their field.

Contact Info:

• Website: https://www.colorfieldcontent.com/
• Instagram: https://www.instagram.com/colorfieldcontent/
• Facebook: https://www.facebook.com/colorfieldcontent
• Linkedin: https://www.linkedin.com/in/lauren-bratten/

Image Credits
Tallie Johnson Photography at https://www.talliejohnsonphoto.com/