We’re excited to introduce you to the always interesting and insightful Lauren Best. We hope you’ll enjoy our conversation with Lauren below.
Lauren, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
Naming a business can be such a challenge, but for Possibilities Universe, it just clicked. The name came from my belief that there are endless possibilities available to us at all times. I wanted something that really reflects this idea—that life is full of opportunities just waiting to be discovered.
Possibilities Universe is all about creating a space where exploration, creativity, and self-celebration can thrive without the pressure to fit into a box. It’s a reminder that every moment holds potential for growth and transformation. I want to support people in being open to this idea, helping them shift away from limitations and embrace a more expansive view of life.
At the heart of it, Possibilities Universe invites everyone to tap into their unique potential and celebrate who they are. It’s about fostering a sense of wonder and curiosity, encouraging each person to explore new avenues and connect with their intuition. Life is meant to be an adventure, and I’m here to help guide and support others as they embrace all the amazing possibilities that await them!
Lauren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Lauren Best, the founder of *Possibilities Universe*, a space for embracing intuition, celebrating imperfection, and disrupting perfectionism. My journey began in product and furniture design in London and later in business transformation strategy in Singapore, but I always felt drawn to do things differently—less about rigid expectations and more about exploring the magic in everyday moments. That’s what inspired *Possibilities Universe*, a place where people can connect with themselves, celebrate their uniqueness, and honour their journey, no matter where they are on it.
Here’s what *Possibilities Universe* offers:
The Celebrate Yourself Card Deck: This deck was born out of a desire to help people stop overlooking the little moments worth celebrating. So often, we’re wrapped up in perfectionism, focused on the next goal, and forget to pause. Each card in the deck offers a prompt for self-reflection and celebration, helping you find joy and honour yourself in the present moment.
Hypnosis Audios: I’ve built a library of hypnosis audios designed to help people tap into their subconscious minds for lasting change. Hypnosis audios are a powerful way to access your deeper thoughts and beliefs, allowing you to reframe old patterns, build confidence, and nurture self-compassion—without needing to spend hours in self-development. Listening regularly to hypnosis audios helps create new neural pathways, making positive shifts in how you think, feel, and show up in your life. The library includes: *Disrupting Perfectionism*, *Release Worry & Increase Confidence Sleep Audio*, *Inner Child Healing*, *Strengthening the Mind-Body-Heart-Intuition Connection*, and *Permission to Prioritize Self-Care*. These audios are perfect for anyone looking to break free from limiting beliefs, cultivate confidence, and prioritize their well-being.
Courses: I offer courses that help people deepen their understanding of the subconscious mind, let go of perfectionism, and align with their true values. My core courses include *Subconscious Expansion 101*, which introduces people to the power of hypnosis and the subconscious mind; *Connect to Your Vision and Values*, which helps clarify values and future vision; and *Give Yourself Permission*, focusing on living, creating, and succeeding on your own terms, free from perfectionism.
Private Hypnotherapy Sessions: I offer one-on-one hypnotherapy sessions tailored to your needs, whether you’re struggling with self-sabotage, fear of success, or generational trauma around self-worth. These sessions tap into the subconscious mind to facilitate deep healing and growth.
Workshops and Group Experiences: I facilitate workshops for organizations, corporate teams, communities, and individuals. These experiences blend guided hypnosis, intuitive journaling, and collective sharing, offering participants the chance to reflect, celebrate their progress, and connect with their intuition.
Business Transformation Consulting: For businesses and entrepreneurs looking to lead in a more intuitive, human-centred way, I provide consulting services that move away from rigid models, fostering creativity, authenticity, and flow.
Substack: *Possibilities in Between*: My *Substack* is where I explore speculative philosophical reflections and the art of living and working differently. Through a mix of musings on self-celebration, breaking free from perfectionism, and embracing everyday beauty, I invite readers into a world of curiosity and wonder. It’s all about imagining new possibilities, living intentionally, and finding magic in the in-between moments.
At the core of everything I do is a belief that self-compassion and celebration are key to disrupting perfectionism and unlocking our potential. Whether through the *Celebrate Yourself* Card Deck, hypnosis audios, or workshops, my goal is to create spaces where people feel empowered to live authentically, create boldly, and embrace the beauty in imperfection.
Looking ahead, the future of *Possibilities Universe* is bursting with exciting developments! A new library of resources is on the horizon, designed to support and inspire those on their journey of self-discovery and celebration. I’m thrilled to be working on a series of books that delve deeper into themes of self-acceptance, intuitive living, and disrupting perfectionism. These books will offer practical insights, heartfelt stories, and transformative exercises that invite readers to explore their inner worlds and embrace their uniqueness.
Following the success of the *Celebrate Yourself* Card Deck, I’m developing additional card decks that will explore various themes, such as self-compassion, creativity, and inner wisdom. Each deck will provide unique prompts and reflections, encouraging individuals to connect with their intuition and celebrate their personal journeys.
The hypnosis audio library will continue to grow, offering new recordings that address a range of topics—from enhancing creativity to deepening self-love. These audios will serve as valuable tools for anyone looking to tap into their subconscious mind and cultivate lasting positive change in their lives.
With these upcoming resources, the vision for *Possibilities Universe* is to create a comprehensive ecosystem that supports individuals and communities in living authentically and joyfully. Each offering is crafted with love and intention, aiming to empower people to disrupt perfectionism and embrace their true selves.
As *Possibilities Universe* evolves, the focus will remain on fostering connection, creativity, and celebration—inviting everyone to join in this journey of exploration and possibility!
What’s a lesson you had to unlearn and what’s the backstory?
One of the biggest lessons I had to unlearn was the belief that success means having all the answers and doing everything perfectly. Society often sends this message that we need to be flawless in our pursuits—whether in our careers, relationships, or creative endeavors. Growing up with these expectations, I found myself stuck in a cycle of overthinking and self-doubt, constantly trying to meet these external standards.
I was so focused on getting everything “just right” that I completely lost sight of the creative joy and exploration that comes from simply trying new things. This mindset left me feeling exhausted and unfulfilled, like I was running on a hamster wheel without getting anywhere meaningful.
The turning point came during my personal journey in 2020 when everything changed with the pandemic. As I navigated job loss and major life transitions, I started to explore different wellness modalities and eventually discovered hypnosis. Through this process, I began to challenge the external pressures that had dictated my actions for so long.
I realized that embracing imperfection and allowing myself to experiment without the fear of failure was where the real magic happens. It’s perfectly okay not to have all the answers right away. In fact, those moments of uncertainty often lead to the most profound learning experiences and unexpected discoveries. This shift in perspective opened me up to new possibilities in both my personal life and my work.
Now, I encourage others to let go of the pressure to be perfect and instead embrace their unique journeys. Success isn’t about meeting rigid societal standards; it’s about growth, creativity, and self-expression. This lesson has transformed how I approach my life and how I support others through Possibilities Universe. It’s all about celebrating the journey, imperfections and all!
Can you share one of your favorite marketing or sales stories?
When I was starting to prioritize my writing and giving myself the permission to share the amazing results from my clients I was getting over a lot of limiting beliefs still around embracing my new identity as a Hypnotherapist.
It was one of the very first case studies that I shared on social media that propelled me into this mission of disrupting perfectionism and creating new paradigms of doing business.
When I shared this case study on LinkedIn and with my newsletter, I felt really proud and it felt good to be able to share an experience of my own and of the humans I’m supporting that can hopefully showcase to others that there is the possibility of a life where you get to feel free of physical and emotional stress in our bodies, and without skimming over the big part that our bodies and emotions play in achieving success. I received supportive responses and stories about people’s struggles and desires to make that transformation too.
Yet, I was still shocked at the few responses to this newsletter alerting me of this spelling mistake in the call to action in the very last sentence of the entire email where I typed “with” instead of “will”. So it’s safe to say that these folks read the entire message. In that moment my stories of fear of failure became even louder.
It’s interesting how taken aback I was with these few little messages amongst all of the good ones, as I find myself now in a place now where I am intentionally looking for opportunities to take imperfect action in my work and in my daily life so that I don’t get hung up on the little thing and can see the bigger picture more clearly… where I can notice imperfections and typos and simply allow them to exist without the need to redo the work to absolute perfection… because I could spend eternity over analyzing and recreating just to make something as perfect as can be (like I would have in the past due to carrying a fear of failure or running the risk of looking less intelligent to my peers).
I realize that what that small typo triggered in these people was the same fear of failure that I have experienced time and time again. It was the same fear response that they felt in their bodies because of their own stories and experiences that showed them in the past that it is not safe to make mistakes. It really made me realise is that any slight sliver of imperfection can be wildy uncomfortable for some people other than myself, especially those people who are overwhelmed by their inner critic.
I made a choice that day after sitting in my own discomfort with my inner critic… either I can continue to hold onto my same physical and emotional discomfort and shame by putting more value on the external validation of others, or I could give myself permission to disrupt the version of perfectionism that was keeping me from sharing more, growing more, creating more, and owning that the only validation I need is from myself and how I make the decision to make choices based on what will honour my intuition, my values and my heart. It gave me a choice to either hand over my power to others in search of that external validation or to choose myself.
In fact, more and more I’ve been noticing typos, small design flaws and stutters and welcoming them to remain as they are. I now see them as reminders that we can create content, experiences, art, products, relationships, and changes that aren’t perfect but still add value to the world.
Contact Info:
- Website: https://lauren-best.com/ https://www.possibilities-universe.com/
- Instagram: @laurenbest_co @possibilitiesuniverse
- Linkedin: https://www.linkedin.com/in/hypnotherapylaurenbest/
- Youtube: https://youtube.com/channel/laurenbest_Co
- Other: https://possibilitiesinbetween.substack.com/
https://linktr.ee/possibilitiesuniverse
https://tiktok.com/laurenbest_possibilities
