We were lucky to catch up with Lauren Bennett recently and have shared our conversation below.
Lauren, appreciate you joining us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?
Absolutely! I went to business school and my focus at the time was on producing fashion shows. Eventually, the shows turned into large scale events, which then turned into celebrity engagements, and so on. It’s a very long process. You have to consider every project and always be willing to collaborate. My first project was a fashion show which was by invitation-only. My largest project requires a multi-million dollar investment and a circulation of over 10,000 people.
Lauren, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I work in marketing and advertising at scale, and specialize in brand and product launches. I have well over a decade of experience in my industry. There are several projects I’m deeply proud of. I’ve been blessed to work with some of the most recognizable brands in the world.
What do you think is the goal or mission that drives your creative journey?
I’ve been obsessed with breaking the glass ceiling. I’ve always had to do and be better than I was yesterday. I’ve also been driven to work harder than everyone around me. I love to see how far I can push myself and how far I can perform beyond my limits.
Can you share a story from your journey that illustrates your resilience?
My father died when I was young. It was a very long, painful death. It happened very early in my adult life. It was incredibly traumatic and there was no escaping the grief. His sickness consumed him. I worked through his death and I never pulled away from clients or agencies. In fact, shortly after his death, I ended up going on tour. I went from planning a funeral, to hopping on a plane. It was surreal and the loss was always there. I remember crying at 5am on the plane, as I was hovering thousands of feet over the cityscape. I had to schedule my grief so tightly because my work required so much of my time, attention and energy. I’m still learning from the loss and how I was able to maintain a career and a reputation.
Contact Info:
- Website: www.lauren-arielle.com
- Instagram: @Lauren.arielle.official
- Linkedin: www.linkedin.com/in/laurenarielle
- Twitter: @laurenarielle28
Image Credits
Can Bennett