Alright – so today we’ve got the honor of introducing you to Laura Oko. We think you’ll enjoy our conversation, we’ve shared it below.

Laura, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Anyone starting a business can agree that it’s a journey filled with highs and lows, and every day comes with several problems that need to be solved. Entrepreneurs wear many hats, from the visionary leader to the marketing guru, customer service specialist, and financial expert. I quickly realized most businesses simply need support establishing their brands while focusing on growing the business, managing operations, clients, systems, etc. More than likely, businesses won’t just need a logo or a website design to maintain their brands in our ever-evolving online marketplace. Having a strong brand identity is the foundation upon which businesses can build trust, loyalty, and recognition, and I made it my mission to leverage my creativity to help local small business owners in the DC metro area.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Prior to starting DZN Creatives, I enjoyed helping friends and family with creating digital content, flyers, banners, websites, logos, event materials, and anything you could think of! I created custom designs for friends and family who celebrated special moments in their lives or started businesses, and did not know where to start with a “brand identity”. I was honored that they not only sought me out to design, but I had the opportunity to contribute my unique designs towards their special moments.I still enjoy translating clients’ visions into tangible designs and over the years, worked towards to establishing a great portfolio.

Where do you think you get most of your clients from?

The most fruitful source of new clients for me has been through the visibility of my work itself. I make it a point to embed my signature touch, “Proudly designed by DZN Creatives,” into all my creations, whether it’s graphic designs, logos, or websites. This signature serves as a direct link to my website, allowing prospective clients to explore more about my services and portfolio. Satisfied clients often share their positive experiences, recommending my services to their networks, which has consistently brought in new opportunities.

How do you keep your team’s morale high?

I believe its important to establish a culture within your team. Every team is different and can operate more or less effectively depending on how well you manage it. It’s important to regularly chat with your team, see how things are going, and adjust how you lead or collaborate as necessary. When your team feels motivated and happy, they tend to do extraordinary things and go above and beyond what’s expected.

One key is to set a good example. Show your team what dedication looks like and the positive attitude you want them to have. When everyone knows what they’re working toward, they’re more likely to stay motivated and do their best work. It’s like giving everyone a shared goal to achieve, and it keeps everyone moving in the right direction.

Contact Info:

• Website: www.DZNCreatives.com
• Instagram: https://www.instagram.com/dzncreatives/
• Facebook: https://www.facebook.com/dzncreatives
• Twitter: https://twitter.com/DZNCreatives
• Youtube: https://www.youtube.com/channel/UCU1rAfE9anWRoUo373COmbQ