We’re excited to introduce you to the always interesting and insightful Laura Myslinsky. We hope you’ll enjoy our conversation with Laura below.

Laura, looking forward to hearing all of your stories today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

I don’t have a definitive moment. It’s more a feeling I’ve had throughout my life. My creative path is similar to a puzzle, I’ve been piecing it together over time.

When I was 5 years old, I recall putting outfits together and being very taken with how things “fit” together. I was entranced by colors and textures. This materialized in the way I put outfits together. I have one very early memory, of dressing up in my grandmother’s pearl strands, large brimmed straw hat and carrying my blue and white purse.

In high school I couldn’t define my creative flare and it slipped further from my vision. I went on to study communications at University. Even so, I obsessed with how colors, textures and styles could tell a story.

With a dream of working in fashion, I moved to New York City. Over time, I established a career where I was able to sit within the same room as highly creative professionals, however I was not one of them. I still could not define my creative vein.

About 6 years ago, I had a strong internal pull to sign up for a beginner floral design class. I can’t tell you why, I just knew it was the right direction. Suddenly, I was in the creative seat with all I had gathered throughout my journey, now fueling this next chapter.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Hello!

I’m Laura, the visionary behind Field & Floret, a fine art floral design studio. I started Field & Floret as a creative venture to bridge the gap between design, art and storytelling. Unlike many florists, I didn’t grow up loving flowers. Sure, I liked them, thought they were pretty but I never thought I’d work with them.

Field & Floret is my second act, which comes after a wealth of experience producing visual stories for brands, such as Tiffany & Co. and David Yurman. Creating window and interior displays for store environments, I gained expertise in color theory, design and production methods but also learned the power of narrating a story visually.

Fast forward 15 years and Field & Floret was launched. We offer full-service floral design for weddings, celebrations and spaces. Working closely with clients we strive to define your vision to ensure we are advising on color, impact areas, personal styling and installations that all fit within your comprehensive design aesthetic.

Finally, why flowers?

I was drawn to their natural beauty, romance and emotions induced when in their presence. Similar to the philosophy around how one buys jewelry is the same for flowers: the “why” behind the purchase is emotions. Both are evoking an inner response and lasting memory that can be replayed over again throughout the years.

How about pivoting – can you share the story of a time you’ve had to pivot?

I have a secret. I’ve started my business twice, one might argue, three times.

Allow me to explain.

Field & Floret first launched outside of New York City, shortly after I left my 15 year career. Within the first few months I was able to gain momentum and developed partnerships for sourcing locally grown flowers. It felt good, I was just beginning to hit my stride.

BAM. Life happened and my journey shifted as we picked up our family of five and relocated to Austin, Texas for my husband’s job.

Field & Floret’s next launch was in our new home state of Texas. Determined to keep my momentum, I quickly established my business for the second time. Within two months of landing, I held a Valentine’s Day pop-up and completed my first large event. I was elated. I worked daily on figuring out how to source locally in a hot climate, develop partnerships and networking. Not to mention, unpacking and settling our family that included three young kids under age of six.

BAM. COVID. Need I say more?

Field & Floret halted. I decided to homeschool our children and continued to do so through the first year of COVID. As the world returned to our new normal, the kids went back to school and I found time to re-evaluate.

Once the dust settled, I set out on my curvy road and re-launched Field & Floret, again.
Each of these paths I’ve taken hold space for a clearer vision of what I want my business to look like in the future.

Today, I am most drawn to working closely with our clients in defining their ultimate floral dreams, whether for wedding design or a momentous celebration.

Alas, Field & Floret has landed and can hone in on the power of storytelling through fine art florals.
Will it be our last launch or pivot, hard to tell but I can say this – it’s worth the journey.

What’s the most rewarding aspect of being a creative in your experience?

When I was a girl, one of my life goals was to help people. I originally started out thinking I wanted to be a nurse, but after a very brief internship I realized that would never be my journey. Blood made me woozy.

Through time, I’ve come to understand we each have a narrative that threads our experiences together piece by piece.

At Field & Floret, we believe floral design can be both an art form and your narrative. Reading between the lines of your inspiration, we strive to define what is at the heart of your design style, be it, a watercolor palette or the memory of the garden roses grown by your grandmother.

The poetry of florals and art are at the core of how we visually tell our client’s story and evoking an emotion upon seeing our floral design is my floodgate of being rewarded as an Artist.

Contact Info:

• Website: www.fieldandfloret.com
• Instagram: https://www.instagram.com/fieldandfloret/
• Facebook: https://www.facebook.com/Fieldandfloret/

Image Credits
Amy Weiss Photography Amanda Noel Photography Lisa Kollberg Lion & Lamb Film