We were lucky to catch up with Laura Marie Rubin recently and have shared our conversation below.

Laura Marie, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

Personal Story: The Awakening

In the hustle and bustle of everyday life, there was a time when I found myself feeling disconnected—disconnected from my passions, my purpose, and, most importantly, from myself. I was caught in a cycle of constant striving, always chasing the next milestone, the next achievement, the next moment of validation. But in the midst of it all, I realized something was missing: a deeper understanding of who I truly was.
This realization didn’t strike all at once but unfolded slowly. It was a series of moments—some small, others life-altering—that opened my eyes to the truth. I was no longer interested in merely improving or fixing myself; instead, I craved something more profound. I yearned to know myself, to reconnect with the woman I was at my core, beyond the roles I played and the expectations I carried.

It was a journey of self-knowing—a journey that led me to shed the layers of who I thought I was supposed to be and embrace the wild, untamed, and authentic woman within. This journey wasn’t always easy. It required courage to face my fears, strength to let go of what no longer served me, and grace to accept myself in all my complexity. But with each step, I felt more alive, more awake, and more in tune with the rhythm of my own life.

Brand Story: The Birth of Wild Awake Woman

Out of this personal transformation, the idea for “Wild Awake Woman” was born. I realized that my journey was not unique—many women feel disconnected, overwhelmed, and lost in the demands of life. They, too, are searching for something deeper, something that goes beyond the superficial trappings of success and fulfillment.

“Wild Awake Woman” is not just a brand; it is an ethos—a safe haven for women who are ready to embark on their own journey of self-knowing and transformation. It is a space where they can pause the chaos, slow down, and reconnect with who they truly are. Here, they will find the tools, the support, and the community they need to peel back the layers and discover the wild, powerful woman within.

This brand is built on the core values that guided my own awakening: Authenticity, Empowerment, Connection, Courage, Joyful Living, Freedom, and most importantly, Self-Knowing and Transformation. “Wild Awake Woman” is about more than just personal development; it’s about stepping into the fullness of who you are and living a life that is truly your own.

My journey to creating “Wild Awake Woman” is a testament to the power of self-knowing. It’s about realizing that the answers we seek are already within us, waiting to be uncovered. I invite every woman who resonates with this story to join me in this transformative journey—because when we awaken to our true selves, we have the power to change not just our own lives, but the world around us.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m the founder of *Wild Awake Woman*, a space designed to help women reconnect with their true selves, embrace clarity, and step boldly into the next chapter of their lives. My journey into this work has been deeply personal. After years of navigating the chaos of life and constantly striving for self-development, I realized my true path was about self-knowing—discovering who I truly am underneath all the noise. This shift from growth to deep self-awareness is what led me to create this brand, which is not just about external success but about helping women reconnect with the wild, awake version of themselves that’s been longing to emerge.

At *Wild Awake Woman*, I offer transformative experiences—both virtual and in-person—that guide women through this powerful journey. Whether through one-on-one mentoring, group experiences like the *Horse Medicine Connection*, or immersive workshops, my focus is always on offering women a safe, empowering space to reconnect with their authentic selves.

What sets my brand apart is the emphasis on creating real, lasting transformation. I don’t push women toward the next goal or milestone; I help them slow down, tap into their inner knowing, and uncover the next steps from a place of true alignment. I believe every woman deserves to live from a place of deep satisfaction and embodiment, and I work to create systems and experiences that allow that to happen with ease.

What I’m most proud of is the ability to hold space for women as they make these breakthroughs, to see them come alive in ways they hadn’t imagined. Whether it’s through coaching, guided experiences, or just a meaningful conversation, I aim to offer women the clarity, connection, and support they need to flourish.

Ultimately, *Wild Awake Woman* is about creating a world where women live with joy, boldness, and an unapologetic sense of self. I want potential clients and followers to know that this is more than just a business—it’s a community of women reclaiming their stories and stepping into their full power.

We’d love to hear the story of how you built up your social media audience?

Building my audience on social media as part of the Wild Awake Woman brand has been an organic journey that didn’t revolve around following the latest trends or constantly hustling for attention. Instead, it’s been about creating genuine connections and offering value to women who resonate with the brand’s message of self-knowing, empowerment, and transformation.

From the beginning, I focused on being clear about my brand values and vision. Instead of chasing algorithms or getting lost in trends, I chose to prioritize quality over quantity. Each post, whether it was a reel, story, or caption, was an authentic extension of the Wild Awake Woman ethos—encouraging women to slow down, reconnect with themselves, and embrace who they truly are.

I also believe in consistency, not in terms of frequency but in how I show up. I’m not always focused on posting daily but rather when there’s something meaningful to share. This approach allowed me to grow at my own pace while creating a loyal, engaged community rather than just chasing numbers.

For those starting to build their social media presence, my advice is to be clear about your message and who you are trying to reach. Don’t feel pressured to follow every trend or be constantly online. Focus on creating content that aligns with your values and connects with your audience on a deeper level. Authenticity stands out more than perfection, and over time, the right people will find you. Also, find systems that support you without overwhelming you—it’s about balance, not burnout.

What do you think helped you build your reputation within your market?

What helped me build my reputation within the market for *Wild Awake Woman* has been staying deeply aligned with my mission of helping women reconnect with their true selves and embrace the power of self-knowing. The authenticity of this message has resonated with women who are seeking more than just surface-level transformation—they want a deeper, more meaningful experience of life.

Consistency in delivering this message across different platforms and experiences has been key. Whether it’s through social media, workshops, or one-on-one interactions, I’ve always focused on creating safe, empowering spaces where women can slow down, reflect, and tap into who they really are. This dedication to providing genuine value has helped build trust and a strong sense of community.

Another factor has been the personalized approach I take with every woman I work with. Rather than offering a one-size-fits-all solution, I meet each person where they are, guiding them to discover their own answers. This has led to real, lasting transformations, which naturally results in word-of-mouth referrals and a reputation built on tangible impact.

Lastly, staying true to the brand’s vision, rather than bending to trends or market pressures, has been critical. By offering experiences and insights that are grounded in the values of *Wild Awake Woman*, I’ve cultivated a reputation for integrity, depth, and empowerment. Women trust that what I offer is real and aligned with a deeper purpose.

Contact Info:

• Website: https://wildawakewoman.com/
• Instagram: https://www.instagram.com/livingwildawake/
• Facebook: https://www.facebook.com/lifewithlauramarie
• Linkedin: https://www.linkedin.com/in/lauramarierubin/

Image Credits

Julie Harris Photography
Mariah Photography