We caught up with the brilliant and insightful Laura Hennings a few weeks ago and have shared our conversation below.

Laura, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

As humans we are DRIVEN BY FREEDOM, IMPACT, & CONNECTION. We are all leaders of our own story. From a young age, I was so heartbroken seeing people go against their values (including my own dad) only for the stake of money & career prestige.

Most of us have been conditioned to believe that we must FIRST obtain wealth as the key ingredient to a fulfilling life, when I truly believe that LIVING A LIFE OF FREEDOM & PASSION FIRST gives way to more rewarding forms of wealth & success. . And our businesses are core extensions of that. How amazing, right?

My mission as an experienced Business & Mindset Coach, is to help soul-led, female entrepreneurs create wealth from a place of ALIGNMENT, ABUNDANCE, & AFFLUENCE without compromising who they are & the lifestyle they want.

We are all living in a golden age where WE CAN HAVE IT ALL. We no longer have to wait. We have all the resources it takes to thrive in all areas of life: financially, emotionally, professionally, physically, mentally, etc. THIS IS WHY I DO WHAT I DO. This is what it means to live life to the absolute fullest.

We all have incredible gifts & visions that deserve to be showcased to the world. My work helps my clients do just that. ❤️

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Hello my friends!

I’m Laura Hennings, a leading Business Consultant & Mindset Mentor, 2022 TedX Speaker, & a wanderlust soul who’s traveled to over 40 countries (& counting). I’m originally from Los Angeles, CA which even further expresses my bright energy & sunny disposition.

Like most of us, I wasn’t born with the entrepreneurial mindset from the get go. It took a solid decade of de-conditioning from the “white picket fence” & “corporate America” dream. I operated from a place of safety for most of my 20s. UNTIL I STARTED BACKPACKING THE WORLD. My love for life & success was restored…it was time to REDEFINE SUCCESS & WEALTH ON MY OWN TERMS. Don’t get me wrong, it took a solid decade of de-conditioning from the “white picket fence” & “corporate America” dream.

But that’s what entrepreneurship is about, right? We must be BRAVE enough to charge ahead & DEFY CONVENTIONALITY when necessary. And it demands COURAGE.

The courage to finally leave a more “secure” job. (In my case, that was teaching.)
The courage to be MORE SEEN.
The courage to MOVE among doubt, fear, uncertainty.
The courage to generate FINANCIAL FREEDOM & MORE IMPACT to others.

Because the pull to succeed on your own terms is SO MUCH STRONGER. This is why I love doing what I do. It’s my mission, as a dedicated & passionate Business Consultant & Mindset Mentor, to help existing & aspiring female entrepreneurs generate more income in their business while FALLING MORE IN LOVE with themselves in the process.

The way I mentor my clients in sales, marketing, CEO mindset, branding, content creation, & lead generation is very unique & holistic. We put your authentic personality & freedom-based lifestyle goals at the forefront of BUILDING A THRIVING, PROFITABLE BUSINESS.

We shouldn’t have to compromise who we are in order to make money. In fact, one of our company values is that we actually GENERATE MORE SALES BY AMPLIFYING WHO WE ARE. Proof is in the pudding, just ask my clients. In the past year alone, we have successfully helped 7 women (& counting) hit six/multiple-six figures in their business.

Through our business coaching programs & high-level 1:1 mentorship, the Own Your Wild Brand helps coaches, consultants, online-service based providers, leaders, & corporate executives grow their business to six & seven figures. We specialize in SOULFUL SALES, HIGH-CONVERTING CONTENT, & STAND-OUT MARKETING.

In the upcoming year, we plan to offer Public Speaking coaching to help female leaders land more speaking gigs (including TedX). Follow me on IG @ownyourwild.co to join the journey.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

I have an 82% close rate on my sales calls, & here’s why. 👇

When it comes to successfully & soulfully navigating sales (as a coach, creative, consultant, or service-based provider) :

1. Uphold your INTEGRITY.
Only work with clients that you feel are a great fit (energetically & professionally). We don’t operate from scarcity or closing a sale “just to close it”. We are healthily selective & extremely PASSIONATE about every client we take on.

2. Remain in AUTHORITY.
During a sales conversation, remember that YOU ARE THE BOSS. This doesn’t mean talking over the person, rather it’s the opposite. They want to be seen, heard, & felt. LISTEN TO THEM DEEPLY. Let them talk about 60-80% of the time. Guide them through the conversation with a set of powerful questions that extract their core PROBLEM, DESIRE, & VISION. Then, you can organically position your service as a customized solution for them.

3. Don’t be afraid to LOVINGLY CHALLENGE the potential client.
We want to work with clients who are coachable, willing to take action/implement, & are willing to hold themselves accountable for their own results (unless you offer a DFY service).

I was on a sales call February 2021 with a potential client who was giving off “I’m a difficult person to work with” vibes. Remaining in integrity & authority, I lovingly pointed out that there is a lot of resistance in the conversation. I offered her multiple solutions on how I could help her generate more sales, free up more time, & realign her product suite.

So I had to GET REAL WITH HER. In a professional manner, I expressed,
(A) : “Listen, I really want to help you.”
(B): “This is how I can help you grow your business through {xyz ways}. If you don’t see your business going this way, then we aren’t a great fit.”
(C): “Yet, if you can remain open & coachable throughout the process, then we can further explore this exciting opportunity together.”

The result?
She ended up being one of my most successful 1:1 clients & an absolute DREAM to work with ( & even renewed our 1:1 coaching contract) . She was an absolute dream to work with. We hired trustworthy team members & helped her grow not one, but TWO online businesses to six-figures in less than one year.

Maintain INTEGRITY, AUTHORITY, & “tough love” energy in your sales conversations, & I assure you that your CONVERSION RATES will soar through the roof. This is exactly what I help my clients with. It’s a total game changer. 🔥💸

How did you build your audience on social media?

Building an online social media presence is not a “one-size fits all” solution for every person. I have executed a plethora of strategies that have been successful in helping my clients & I GROW A LOYAL FOLLOWING ONLINE.

Given my expertise & experience, here are my top 3 social media tips to growing a scroll-stopping presence online:

1. CONSISTENCY. CONSISTENCY. CONSISTENCY.
Consistency in how you show up.
Consistency in what you talk about.
Consistency in yourself. aka showing up as you & not someone else.

My recommendation is that you are posting at least 4-6 times online. TikTok is super trending right now, & there are ways where you can repurpose one video into a TikTok, Reel, Youtube short video, etc. WORK SMARTER, not HARDER. Our goal is to establish omnipresence eventually across multiple platforms.

2. QUALITY CONTENT > quantity.
Now this might seem counterintuitive to the above ^, but I would much rather have you putting out 3-4 SHOW STOPPING & ON BRAND content than rushing through 6.

Some of my clients are even creating documentary-style videos to promote their offers. It’s literally stunning! Rather than produce 12 reels, they powerplay on creating ~2-4 eye-catching video to put on their IG & YouTube. The result? More engagement & more booked sales calls!

3. SHOWCASE YOUR GENUINE, AUTHENTIC PERSONALITY. No robots allowed! 🤖
We aren’t striving for perfection in our content or videos. Remember, people BUY FROM RELATABILITY & TRUST vs. perfection. Are you goofy? Wild? Humorous? A total Star Wars freak? Great. Let that shine! Don’t hold back, even when it comes to business content.

You don’t have to do all the silly TikTok dances that people do. Are you a powerful speaker? Then talk into the camera instead.
Are you a huge traveler? Adrenaline junkie? Great! Show more of that online. Create a travel montage.

Share both PROFESSIONAL & PERSONAL CONTENT. Here’s a plug & play recipe I pass onto my clients:
70%-80& professional content (educational, how to’s, service promo, etc.)
20%-30% personal content (travel, family, dogs, personal values, etc.)

That way we can leverage relatability in your brand & still maintain authority online. Implement this, & I KNOW you will attract more people to your social media profiles!

Contact Info:

• Website: https://linktr.ee/ownyourwild
• Instagram: https://www.instagram.com/ownyourwild.co/
• Facebook: https://www.facebook.com/LauraMarieHennings
• Linkedin: https://www.linkedin.com/in/lauramhennings/
• Youtube: https://www.youtube.com/channel/UClqDyHuJkySmwQFdFw-2XIA