Alright – so today we’ve got the honor of introducing you to Laumir Munoz. We think you’ll enjoy our conversation, we’ve shared it below.

Laumir, thanks for taking the time to share your stories with us today Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?

The biggest challenge to profitability for Pitaya Studio is balancing high-quality, time-intensive content creation with clients’ budget limitations. Small businesses often undervalue professional content, making pricing sustainability tough.

Other challenges include high operational costs, difficulty in retaining long-term clients, heavy competition from cheaper alternatives, and constantly evolving social media trends that demand faster, more affordable content.

To overcome this, we focus on tiered pricing, retainer packages, upselling services, client education, and streamlining workflows to maximize efficiency and profitability.

Laumir, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Absolutely! My name is Laumir Muñoz, and I’m one of the co-founders of Pitaya Studio, along with my amazing friend & partners, Jessica and Male. We’re a creative team passionate about bringing brands to life through photography and videography, especially in the food and product industry.

Our journey into this world was pretty organic—we all have a deep love for storytelling and visuals, and we saw firsthand how many businesses struggled to showcase their products in a way that truly represented their quality and personality. That’s where we come in.

At Pitaya, we create content that actually helps brands thrive online. We work closely with our clients, guiding them every step of the way, making sure they feel supported, and giving them content that they’re excited to share. We know that strong visuals make all the difference in today’s digital world, and we take pride in delivering work that elevates our clients’ brands and makes them feel confident in their online presence.

What we believe that sets us apart is that we genuinely care. Our clients know they can count on us not just for great content but for a creative partnership, we’re here to help, to guide, and to make their vision a reality. Seeing our clients succeed with the content we create is what makes us the proudest.

So, if you’re looking for a team that truly gets the importance of visuals and is committed to making your brand more amazing, we got you!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Our reputation has been built on consistency, quality, and trust. we help brands grow by guiding them through the entire process, making sure they feel confident in their digital presence.

is our commitment to our clients & becoming part of their team, understanding their needs and delivering visuals that make an impact. Word-of-mouth and strong client relationships have fueled our growth, and our presence on social media keeps us engaged with our audience.

At the core, our success comes down to this: we deliver results, we build trust, and our clients know they can count on us.

Can you tell us about a time you’ve had to pivot?

One of the biggest pivots we’ve made in Pitaya Studio was realizing that we weren’t just a content creation service—we were strategic partners for our clients. In the beginning, we focused purely on delivering high-quality photos and videos, but we quickly saw that many clients struggled with how to use that content effectively. That’s when we shifted our approach.

Instead of just handing over beautiful visuals, we started guiding brands on how to maximize their content—from optimizing for social media to creating cohesive storytelling. This pivot not only elevated our work but also deepened our relationships with clients, making us more than just a service—they see us as part of their team.

That shift has been a game-changer for us, reinforcing what we’ve always believed: great content isn’t just about aesthetics; it’s about impact.

Contact Info:

• Website: https://www.hellopitayastudio.com/
• Instagram: @Hellopitayastudio
• Facebook: Pitaya Studio