We were lucky to catch up with Lauire McCoy recently and have shared our conversation below.
Lauire , appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
The idea for Cornerstone Holistic Institute stemmed from my 20-year journey as a massage therapist, driven by my desire to balance motherhood with a fulfilling career. Recognizing the flexibility massage offered me, I aspired to extend this opportunity to fellow mothers. As a natural teacher and leader, the logical progression was to establish a school focused on holistic education.
The allure of Cornerstone lies in its personalized approach to learning. With small classes and a nurturing atmosphere, students benefit from a relaxed environment conducive to deep comprehension. Unlike traditional programs, our emphasis is on lifelong learning rather than mere exam preparation. This distinctive philosophy, coupled with our affordable tuition model, ensures graduates emerge debt-free, ready to embark on their holistic healing journey.
Cornerstone Holistic Institute represents a passion project nurtured over a decade, driven by the belief in empowering individuals with holistic knowledge. Our mission is not just to educate, but to inspire and equip the next generation of healers to make a meaningful impact.
Lauire , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am the founder and owner of Cornerstone Holistic Institute LLC, as well as a Sarasota School of Massage Therapy graduate and a National Certification Board of Massage Therapy and Bodywork-approved provider for Continuing Education. Beyond overseeing Cornerstone, I lead workshops and small groups, covering topics from business strategies to self-care practices. My dedication to education extends to mentoring therapists across disciplines, emphasizing integrative bodywork, orthopedic assessment, and clinical reasoning.
With 19 years of experience, I’ve worked extensively in competitive athletics, serving athletes from the Pittsburgh Pirates, Baltimore Orioles, and Tampa Bay Buccaneers. Committed to community engagement, I’ve volunteered time with amateur tennis clubs, run clubs, golf associations, and breast cancer awareness groups. My focus extends beyond treatment sessions; I educate on self-care techniques and injury prevention, hosting workshops on massage benefits, corrective exercises, and nutrition.
What sets Cornerstone apart is our commitment to holistic education and personalized attention. Our institute offers a unique learning environment, emphasizing lifelong learning over exam-focused education. We prioritize small class sizes and a relaxed atmosphere, ensuring students absorb information thoroughly. Additionally, our affordable tuition model allows graduates to start their careers debt-free, equipped to make a meaningful impact in the holistic healing field. At Cornerstone, our motto is “Each one teaches one,” reflecting our dedication to empowering individuals to become knowledgeable and compassionate healers.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
My reputation in the market stems from my genuine passion for massage therapy and unwavering dedication to education. I believe in a no-nonsense, matter-of-fact approach, coupled with genuine support for my students. This combination resonates with Millennials and Gen Z, who appreciate authenticity and guidance. By embodying these qualities, I’ve cultivated trust and respect within the industry, empowering others to excel in their holistic healing journey.
What’s worked well for you in terms of a source for new clients?
Social media, particularly Facebook and Instagram, has been my primary source of new students. While it’s proven effective, it’s also been a challenge; when I first started, social media wasn’t as influential as it is now. Adaptation has been key to leveraging its power for business growth.
Contact Info:
- Website: https://www.cornerstone-holistic.com/
- Instagram: chimassageschoolnc
- Facebook: https://www.facebook.com/CHISchool