We recently connected with Lau Totherey and have shared our conversation below.

Lau, thanks for taking the time to share your stories with us today We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

One of my most meaningful projects would definitely be the Black History Month series I created, where I invited 2 to 6 guests every day throughout the month of February. The goal was to inspire younger generations by highlighting Black influencers, artists, actors, dancers, and more.

Lau, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Lautotherey, and I’m an on-air host, MC, interviewer, YouTuber, and lifestyle digital creator based in Montréal. I’ve always been drawn to storytelling, conversations, and community, and that passion naturally led me into the world of media and content creation. What started as sharing everyday moments and my Haitian culture grew into a platform that now impacts thousands of people.

I entered this industry by leaning into my authenticity. People connected with my personality, the way I host, my humor, and my ability to make others feel comfortable on and off camera. This opened the door for me to host events, conduct interviews, animate shows, and build a loyal audience on YouTube and social media.

Today, I provide a wide range of creative services: event hosting and MC work, on-camera interviews, YouTube content, brand collaborations, lifestyle campaigns, and community-driven projects. My work blends entertainment, culture, representation, and real connection. Whether I’m interviewing artists, hosting an event, or creating a trend online, my goal is to uplift, inspire, and bring people together.

What sets me apart is my strong influence within the Haitian and Montréal communities. My audience engages deeply because they see themselves in me my identity, my culture, my humor, my ambition. I speak to people who want to feel represented and who appreciate creators who stay true to themselves.

One of the projects I’m most proud of is my Black History Month series, where I invited multiple Black guests every day throughout February artists, influencers, dancers, actors, and more—to inspire younger generations and highlight our talent. That project reminded me that my platform isn’t just about content; it’s about impact.

What can society do to ensure an environment that’s helpful to artists and creatives?

I believe that if we want a truly thriving creative ecosystem, society has to recognize that not all creators are starting from the same place. As a Black influencer, I see every day how important it is to support Black creatives, because we don’t always have access to the same opportunities, visibility, or resources as others.

Supporting Black influencers isn’t just about “diversity” it’s about correcting a system where our talent, our culture, and our creativity have often been used, but not always valued or compensated fairly. We bring unique perspectives, we speak to communities that are often overlooked, and we create trends that shape the culture. But to thrive, we need real access: access to funding, brand partnerships, mentorship, presence in mainstream platforms, and decision-making spaces.

For me, true support looks like brands paying Black creators fairly, not just offering “exposure.” It looks like media platforms giving us equal visibility, not only during Black History Month. It looks like including us in the brainstorming rooms, not just the final campaign. And it looks like giving young Black creatives the confidence to see themselves in this industry because representation starts opportunities.

When society actively chooses to uplift Black creatives, everyone benefits. The ecosystem becomes richer, more authentic, and more innovative. We’re not asking for special treatment, just equal access to the same chances others already have.

We’d love to hear the story of how you built up your social media audience?

I built my audience on social media by being completely myself. From the beginning, I didn’t try to fit into a certain image or copy what everyone else was doing. I showed my real personality, my humor, my culture, and my everyday life — and people connected with that. Consistency also played a huge role. I also talk with my followers answer all my dm do live with them fun game with them.

My biggest advice for anyone starting their social media journey is simple:
Be authentic and stay consistent.
People can feel when you’re being real. There’s so much content online, but the thing that sets you apart is you. Your story, your energy, your perspective — that’s what people follow. Don’t try to change who you are to fit a trend. The right audience will find you when you show up as your true self. And once you commit to that, stay consistent. Keep posting, keep learning, keep showing up.

That’s how you build not just followers, but a real community.

Contact Info:

• Instagram: https://www.instagram.com/lautotherey?igsh=NXl4NjgxdnIzZzNx
• Youtube: https://youtu.be/gZM-7G6vGEI?si=nOGFxe_98CS5kvZm

Image Credits

@dorosaiz pic (in white)
Eugene_blanchard_officiel ( with the braids )