We caught up with the brilliant and insightful Latrina Caldwell a few weeks ago and have shared our conversation below.

Latrina, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

The journey towards founding Choose 2 Change Coaching and Consulting, also known as C2C Coaching LLC, has been deeply personal and transformative for me. Growing up in an environment marked by domestic violence and childhood trauma, I faced significant challenges from a young age. However, through resilience and a commitment to self-care and personal growth, I emerged from those experiences with a deep understanding of the power of transformation.

Currently, I am pursuing my Degree/Licensing in Social Work. Which further deepens my understanding of human behavior and the complexities of societal issues.

The idea for C2C Coaching LLC was born out of a desire to empower others to navigate their own journeys of healing and growth. Drawing upon my background in Human Services and Individualized Studies, as well as my experience as a City Commissioner and community leader, I recognized the need for a holistic approach to coaching and consulting—one that addresses the emotional, professional, and financial needs of individuals.

What truly drove me to pursue this endeavor was the opportunity to give back to my community and support others in overcoming adversity. Through my non-profit organization, Saving Our Communities Foundation, I had already been working to restore family structures and provide resources to those in need. C2C Coaching LLC allowed me to expand upon this mission and reach even more individuals with the message of empowerment and resilience.

As a survivor of domestic violence and someone who has overcome significant challenges in my own life, I am passionate about sharing my story and inspiring others to choose growth and healing. Through my work as a best-selling author, motivational speaker, and certified life coach, I aim to create a space where individuals feel supported, understood, and empowered to create positive change in their lives.

In essence, C2C Coaching LLC is not just a business for me—it’s a mission. It’s about using my own experiences to guide and support others on their journey towards a brighter, more fulfilling future. I believe that everyone has the power to change their circumstances and build a life they love, and I am honored to be able to play a role in that process.

Furthermore, Latrina Caldwell Enterprise goes beyond being a wellness brand. We empower individuals for stable success and fulfillment through holistic coaching, mentoring, and non-profit services, complemented by a diverse product line. As “The Self-Care Pusher,” our mission is to revolutionize self-care into a lifestyle for balanced living and success, enhancing your overall wellness journey. Founded in 2022, our commitment to empowering individuals for lasting success sets us apart in the industry.

Latrina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

At Latrina Caldwell Enterprise, I offer a range of products and services designed to empower individuals to thrive. From holistic coaching and mentoring programs to non-profit services, speaking engagements, and a diverse selection of books, journals, and ebooks, my aim is to provide comprehensive support for personal and professional growth.

One of the key problems I solve for my clients is helping them break through barriers and limiting beliefs to unlock their true potential. By offering strategic guidance, practical tools, and unwavering support, I empower individuals to overcome obstacles and achieve their goals.

What sets me apart from others in this field is my holistic approach to empowerment. I believe in addressing all aspects of an individual’s well-being – mind, body, and spirit – to facilitate transformative change. My mission as “The Self-Care Pusher” is to revolutionize self-care into a lifestyle for balanced living and success.

I am most proud of the positive impact I have had on the lives of my clients. Witnessing their growth, resilience, and success is incredibly rewarding and fuels my passion for what I do.

Ultimately, I want potential clients, followers, and fans to know that at Latrina Caldwell Enterprise, they will find a supportive and empowering community dedicated to their growth and success. Whether they are seeking guidance, inspiration, or transformation, they can trust that they are in capable hands.

Can you share a story from your journey that illustrates your resilience?

Certainly! One particularly challenging moment in my journey occurred when I faced unexpected setbacks while launching my first coaching program. Despite meticulous planning and preparation, I encountered unforeseen obstacles that threatened to derail my efforts.

Instead of succumbing to frustration and defeat, I chose to view these setbacks as opportunities for growth. I tapped into my resilience and resourcefulness, seeking alternative solutions and adjusting my approach as needed. I sought guidance from mentors and leaned on my support network for encouragement and advice.

Through perseverance and determination, I navigated through the challenges and eventually launched my coaching program successfully. This experience taught me valuable lessons about resilience, adaptability, and the power of perseverance in the face of adversity.

It reinforced my belief in the importance of resilience and inspired me to continue pursuing my passion for empowering others, no matter the obstacles that may arise. This journey serves as a reminder of the strength we possess within ourselves to overcome adversity and emerge stronger than before.

Have you ever had to pivot?

In addition to pivoting my focus towards creating digital products, I also faced the challenge of supporting the growth of my business while managing financial responsibilities. To overcome this hurdle, I made the decision to take on multiple side jobs while continuing to build and expand my business.

I worked tirelessly, juggling various roles and responsibilities, including freelance consulting, part-time work in retail, and virtual assistant gigs. While demanding, these side jobs provided me with the financial stability needed to invest in the growth of my business without compromising on quality or vision.

This period of working multiple side jobs was challenging and required significant dedication and perseverance. However, it also taught me valuable lessons in time management, prioritization, and resourcefulness. It reinforced my commitment to pursuing my passion for empowering others, even in the face of financial obstacles.

Ultimately, this experience of balancing multiple side jobs while growing my business served as a testament to my resilience and determination. It underscored the importance of taking initiative and being willing to make sacrifices in pursuit of my goals, and it deepened my appreciation for the journey of entrepreneurship.

In spite of doors closing in my face, I continue to persevere.

Contact Info:

• Website: https://www.latrinacaldwell.com/
• Instagram: Iamlatrinac
• Facebook: Latrina Classy Caldwell
• Linkedin: Latrina Caldwell
• Youtube: Latrina C

Image Credits
Gwendolyn Blue Photography- Gwendolyn Island