We recently connected with LaToya Rozof and have shared our conversation below.

Alright, LaToya thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Our mission is to promote body positivity and empower women to embrace their curves and not be pressured to fit into societal’s standards of beauty. After hearing complaints from family and friends about the lack of fashionable options for women with curves; I wanted to create a safe shopping where women didn’t have to worry about their weight or dress size.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is LaToya Rozof and I’m the owner of 79Roze Dress Shop which is the premiere shop for curvy women. I studied Apparel/Textile Marketing at Kansas State University and started my professional career at Talbots and Halls. 79Roze provides fashionable styles for curvy women sized 12 and up. What sets us apart is that we’re not just selling clothes, we’re boosting self esteem and confidence. It’s a lifestyle for us. We want our customers to feel like the queens they are. We defy every myth with our collections that beauty standards attempt to force on us. We want you to walk in the room and turn heads in one of our statement pieces.

How about pivoting – can you share the story of a time you’ve had to pivot?

The pandemic forced me to pivot and move out of my comfort zone. Pre Covid, the majority of my inventory was dressy and formal wear and mostly black and when the world shut down I had to quickly find new merchandise. I started to stock maxi dresses and more causal items. I had to get in front of the camera and become a model at times instead of collaborating with local models. I had to step up my game on social media. All these moves helped me to grow my brand and connect with my audience more as they had a face to put with the name. My social media presence grew and I gained customers from outside my city. Had I put my head in the sand and got stuck, my business would not have survived the pandemic.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I send a weekly message to my email list and those who purchase from me become VIP which means they get the chance to shop new collections and sales before everyone else.

Contact Info:

• Website: 79Roze.com
• Instagram: Instagram.com/79Roze
• Facebook: Facebook.com/79Roze

Image Credits
Kenney Ellison