Alright – so today we’ve got the honor of introducing you to Latovia Myrick. We think you’ll enjoy our conversation, we’ve shared it below.
Latovia , thanks for joining us, excited to have you contributing your stories and insights. What’s the kindest thing anyone has ever done for you?
One of the kindest things anyone has ever done for me was believe in me during a season when I was struggling to believe in myself. I was juggling work, school, family responsibilities, and trying to build my business, Angel Glam Collection, while also going through personal challenges behind the scenes. There were moments I felt overwhelmed and exhausted, but someone close to me reminded me that my current situation did not define my future.
Instead of judging me during a hard season, they encouraged me, checked on me, prayed for me, and reminded me to keep going even when I wanted to give up. That kindness meant so much because sometimes people don’t realize how powerful support and genuine encouragement can be when someone is carrying so much silently.
That experience changed me because it taught me the importance of grace, compassion, and showing up for people. It also inspired me to continue building a life and brand that empowers others to feel confident, beautiful, and strong no matter what they’re facing.”
Latovia , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
“My name is Latovia Myrick, and I’m the founder and owner of Angel Glam Collection, a beauty and lifestyle brand created to help women feel confident, feminine, glamorous, and empowered. Beauty has always been something I loved, but the deeper meaning behind my brand comes from turning pain into purpose and power.
Angel Glam Collection is especially meaningful to me because the name was inspired by my daughter, Angel, who sadly passed away at birth. Losing her changed my life forever, and creating this brand became a way for me to carry her name, her light, and her memory with me every single day. What started from heartbreak became motivation for me to build something beautiful, inspiring, and meaningful. My brand represents resilience, healing, strength, femininity, and faith.
I created Angel Glam Collection to be more than just a beauty brand. I wanted it to represent confidence, luxury, self-love, and growth. My goal is for every woman who supports my brand to feel beautiful and empowered no matter what challenges she may be facing. I truly believe women can take their pain and turn it into power, and that message is at the center of everything I do.
What sets me apart is my authenticity and my journey. I’ve balanced motherhood, healthcare, education, and entrepreneurship while continuing to push through difficult seasons in life. I know what it feels like to keep showing up even when life gets hard, and I think many women connect with that realness and determination.
Angel Glam Collection focuses on beauty, glam, confidence, and luxury aesthetics while also encouraging women to embrace who they are unapologetically. I want my platform and brand to inspire women to feel strong, feminine, ambitious, and worthy of the life they dream about.
One thing I’m most proud of is continuing to keep going despite everything I’ve faced. Building this brand has been healing for me, and it reminds me daily that something beautiful can come from even the most painful moments. Angel Glam Collection is not just a business to me — it’s legacy, purpose, and proof that pain can truly be transformed into power.”
Can you talk to us about how you funded your business?
“I funded the beginning of Angel Glam Collection through hard work, consistency, and believing in my vision even before everything came together. I didn’t start with a large investment or outside funding. In the beginning, I used money from working, budgeting carefully, and slowly reinvesting back into my business whenever I could.
Building a business while balancing work, school, family responsibilities, and everyday life taught me discipline and patience. There were moments where I had to make sacrifices, stay focused, and keep pushing even when things felt uncertain. Entrepreneurship definitely taught me that success is built step by step and not overnight.
What kept me motivated was the vision I had for Angel Glam Collection. I wanted to create a luxury beauty and lifestyle brand that makes women feel confident, glamorous, and empowered. Every small step — whether it was branding ideas, products, content creation, or planning for the future — reminded me why I started.
One of the biggest lessons I learned is that you don’t have to wait for perfect timing or perfect circumstances to begin. Sometimes you simply have to start with what you have and trust yourself enough to keep growing from there. I’m proud of how far I’ve come because everything has been built with determination, resilience, and genuine passion for what I’m creating.”
We’d love to hear the story of how you built up your social media audience?
One of the biggest ways I’ve built my audience on social media is by being authentic and consistent. People connect with realness more than perfection. I’ve learned that showing your personality, your journey, your growth, and your passion helps people genuinely connect with your brand. I focus on creating content that reflects confidence, beauty, motivation, and lifestyle while also staying true to who I am.
With Angel Glam Collection, I wanted my social media presence to feel inspiring, feminine, glamorous, and relatable all at the same time. I share content that represents my vision and aesthetic while also engaging with people in a genuine way. Social media is not just about selling products — it’s about building trust, community, and connection.
One thing I’ve learned is that consistency matters more than waiting for everything to be perfect. A lot of people hold themselves back because they feel like they need the perfect content, the perfect camera, or a huge following before they start posting. In reality, growth comes from continuing to show up, learning as you go, and staying committed to your vision.
My advice for anyone starting out is to stay consistent, be yourself, and don’t compare your beginning to someone else’s middle. Focus on creating content that reflects your brand identity and speaks to the audience you want to attract. Also, engage with your supporters, post regularly, and don’t be afraid to show your personality because that’s what makes your brand memorable.
Social media can be a powerful tool when used intentionally, and I believe authenticity, confidence, and consistency are some of the biggest keys to building a strong presence online.”
