We were lucky to catch up with Latosca Asberry recently and have shared our conversation below.
Latosca, thanks for taking the time to share your stories with us today If you’re open to it, can you talk to us about the best (or worst) investment you’ve made. What’s the backstory and the relevant context behind why you made the investment
(A message to my startup friends)
We all know that having/starting a business is a “fun” roller coaster within itself. If you grow up in my Era (the 90’s), we were taught things that cost more, have more value, last longer, and could be considered luxury. By being a startup funds are limited and our biggest (and free) resources is social media where we have no choice but to take them at face value. These social media business coaches’ job is to give us value so we can buy into what they are selling. The most cost effective way is to go live and address common challenges that entrepreneurs face in their businesses. I attended as many live sessions as I could. Until one day, I gave in and bought the program (plus they were having a sale) because of the top notch value that was given for my business to grow + make money. To begin with their program was way out of my budget and I knew I couldn’t afford it but I bought it anyway. So I got a loan through a payment processing company. Now I have access to their signature program and it was all of their previous lives including the ones that I’ve attended. They had several programs in one. I chose one with great hopes of making “X” amount of money in less than a month but that didn’t happen for me. Even after spending additional money getting the necessary systems that were required. I stayed in the program to give it a chance but after being there for a while my business wasn’t making any money.
I’m saying this to say be aware of these social media business coaches, some are only out to make money off of you and others. My advice, when you are looking for a business coach make sure they know your industry. If they say the following statement, ” this works for all industries” run! Please don’t base their value on their following, likes, and comments.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Latosca Asberry, a yoga teacher and real estate agent from the Dallas area. I’ve been in Real Estate since 2020, and I began my yoga journey in the winter of 2015 as a way to manage my anxiety. Doing yoga improved my flexibility, mobility, balance, strength, and nervous system.
After seeing just how beneficial yoga was to me, I knew I could help other women. In 2020, I became a certified yoga instructor to better serve my community by introducing more women to yoga and meditation practice.
My name is Latosca Asberry, the creator of Be Self-Centered. Latosca is a 200-hour yoga teacher from Dallas. Be Self-Centered is a hybrid yoga studio designed for real estate professionals to manage their stress and wellness with yoga and meditation. We offer weekly live/in-person classes + access to our on demand library. Our classes include yoga flows, restorative, and meditations.
What’s a lesson you had to unlearn and what’s the backstory?
One of the biggest lessons that I had to unlearn in both businesses, where not everybody is going to like/support your business nor buy anything from your business or use your services. My Back story: I started my businesses in the thick of the pandemic, so that did play a role in my class attendance. I had great hope like all the other business owners, to make a lot of money and friends/family are going to be my customers for the life of the business.
What’s worked well for you in terms of a source for new clients?
Over the years, I have found that networking, having conversations with people, and attending events in your area has helped my business.
Contact Info:
Image Credits
MKJ Photography