We’re excited to introduce you to the always interesting and insightful LaTonya Washington . We hope you’ll enjoy our conversation with LaTonya below.

LaTonya, thanks for taking the time to share your stories with us today. What do you think it takes to be successful?

There are many factors in being successful. One is to leave an impact on all of your customers and supporters. I am more than just a talented graphic designer, but I provide a memorable experience for my customers. From the initial contact, throughout my entire designing process, to the delivery of each item, I take my time with each piece. I make sure to provide something that I would purchase if I were the customer. My main goal is to always think as a business owner and a consumer. Being successful to me is more than just the financial gain, but just providing great customer service as well. Also, being in love with what you are doing. Being successful means doing what you love and the finances are just an additional benefit.

LaTonya, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is LaTonya and I am the owner of Created by Ton. I offer logo services, business cards, invitations, flyers, party favors and more. I offer digital services as well. My goal is to make sure all of my customers visions come to light and everyone walks away satisfied and happy with the customer service that I provided them with. I love what I do and I always have. Long before starting my business, I was designing. I understand the stress of planning events and I try to make sure that my customers don’t have to worry about their party favors or invites. I am most proud of the joy and peace that I get from designing and seeing my customers faces when they receive their items.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy in growing my clientele has been social media and word of mouth. I keep business cards and flyer with me and I pack them inside of most of my orders. I post on all social media sites multiple times in a day. I try to stay active, so that when someone is planning an event, they think of Created by Ton.

Let’s talk about resilience next – do you have a story you can share with us?

A story that illustrates my resilience would probably be from the beginning of Created by Ton. I was still perfecting my craft when I received my first few orders. I was trying out different supplies and software’s trying to find the perfect tools. My products were not always coming out the way that I had pictured them, but I kept doing my research. Watching Youtube videos and buying different supplies until I found the items that gave my products the look that I wanted. Resilience is a key factor in being successful. Trials and tribulations are going to come, but you can’t let that keep you from handling your business and working towards excellence.

Contact Info:

• Instagram: Createdby_Ton
• Facebook: www.facebook.com/CreatedbyTon2021/
• Other: TikTok : Createdby_Ton