We’re excited to introduce you to the always interesting and insightful La’Tina Benson. We hope you’ll enjoy our conversation with La’Tina below.
Alright, La’Tina thanks for taking the time to share your stories and insights with us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
I had the incredible privilege of assisting a remarkable client, a spirited woman of sixty-nine, in her quest to purchase her very first home. Until that pivotal moment, she had navigated life as a long-term renter, residing in various places for over thirty years without ever owning property. Despite her extensive rental history, she had never taken the step to open a bank account, which contributed to her feeling overwhelmed by the complexities of modern technology. The idea of using computers and navigating online resources felt daunting for her.
As we embarked on this journey together, she expressed her deep-seated yearning to own a home before her life came to a close—a longing for a sanctuary that she could truly call her own. Understanding the numerous challenges she faced, I dedicated myself to helping her improve her credit history. We meticulously worked on correcting inaccuracies and establishing better financial habits, empowering her to take control of her financial future. Together, we focused on reducing her existing debt and devising a savings plan that would enable her to set aside the necessary funds for the home-purchasing process.
After several months of dedicated hard work and perseverance, the day finally arrived when she was ready to buy a home. As she stood before her new front door, holding the keys for the very first time, it was a moment of unparalleled significance. This occasion marked not only a major milestone in her life but also a historic moment for her family, as she became the first homeowner among her relatives. At that moment, she felt a strong sense of accomplishment and looked forward to starting this new chapter in her life.
Witnessing her fulfill a lifelong dream was profoundly rewarding, serving as a striking reminder of why I am passionate about this profession. Helping individuals achieve what they once believed to be impossible is a deeply meaningful experience—one that instills a sense of purpose that words often fail to capture.

La’Tina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Greetings, esteemed readers. My name is LaTina Benson, and I am delighted to introduce myself as the founder of Moore Financial Services. With a deep-rooted passion for fostering financial literacy and empowering individuals to take control of their financial futures, I established a company that provides personalized and comprehensive financial solutions that address a diverse range of needs. At Moore Financial Services, we recognize that each client’s financial journey is unique, requiring a tailored approach that considers individual circumstances, goals, and aspirations. Our commitment to excellence drives us to offer exceptional service and insightful guidance, ensuring that clients are well-informed and confident in their decision-making processes.
My journey in the credit industry began in 2010 when I accepted the position of operations manager at a respected credit firm with offices located in both Memphis and Nashville. During my four years there, I immersed myself deeply in the multifaceted world of credit. I acquired significant knowledge in areas such as credit scoring, credit regulations, debt management, and the various factors that affect an individual’s creditworthiness. This period of intense learning equipped me with both the theoretical knowledge and practical skills necessary to navigate the complexities of personal finance. As my understanding of financial issues deepened, so did my aspiration to create an organization focused on empowering individuals who struggle with credit and financial challenges. I became acutely aware of the significant hurdles many face, from mounting debt to the overwhelming complexity of managing their finances. This awareness inspired me to create a comprehensive and supportive platform—one that would offer not only practical guidance and valuable resources but also effective strategies tailored to help individuals regain control over their financial situations.
Moore Financial Services is a bonded credit services company specializing in a wide array of comprehensive services tailored to meet the unique needs of our clients. We understand that the credit landscape can often feel intimidating and overwhelming, particularly for those who may have encountered setbacks or obstacles in their financial journey. That is why we place such a strong emphasis on client education, ensuring that our clients understand the nuances of credit, from building and maintaining a good credit score to managing debt effectively. We provide practical tools and strategies to help clients create realistic budgets, save money, and achieve their financial aspirations—whether that means buying a home, securing a loan, or simply improving their financial stability.
What truly distinguishes Moore Financial Services in this competitive field is our unwavering commitment to a personalized approach. We recognize that each client’s circumstances are unique and deserve careful attention and a tailored strategy. Our dedicated team takes the time to listen and assess the individual challenges faced by each client. We pride ourselves on building trusting relationships that lead to remarkable transformations as our clients leverage our guidance and support to improve their creditworthiness and overall financial standing.
As you consider your options for financial support and guidance, I want potential clients to understand that at Moore Financial Services, your financial well-being is not merely a priority—it is our mission. We are passionate about empowering you every step of the way on your journey toward financial freedom. Our goal is to equip you with the knowledge, tools, and confidence needed to take control of your credit and secure a brighter financial future. Every successful journey begins with the right support, and we are here to provide just that.

Can you share a story from your journey that illustrates your resilience?
For over three challenging years, I battled an unknown medical issue that significantly impacted both my personal life and my business endeavors. Driven by unease, I sought help from numerous specialists, filling my schedule with an endless parade of appointments that involved examinations, tests, and intricate scans. Despite my relentless quest for clarity, the results offered me little guidance, leaving me in a perpetual state of confusion and frustration. This journey through my health crisis became a profound struggle, not just physically; the emotional and mental toll weighed heavily on my spirit.
The persistent pain I was experiencing significantly impaired my ability to communicate effectively with others. As a result, my daily business operations became increasingly overwhelming, and I struggled to keep up with the demands of my role. As a business owner, I felt a profound sense of responsibility not just to my valued clients, who relied on me for their needs, but also to my dedicated team, who looked to me for leadership and direction.
This overwhelming sense of duty, combined with the pain, led me to a state of mental and emotional distress. Each day felt like a battle, and every professional obligation appeared to be an insurmountable obstacle that I had to face. The pressure mounted as I grappled with feelings of helplessness, making it difficult to remain focused and perform at my best. Not only was I concerned about the impact on my business, but I was also deeply worried about letting down those who depended on me.
Amid this tumultuous chaos, I was incredibly fortunate to have an extraordinary team that rallied around me during my darkest moments. They genuinely became my lifeline—friends, clients, and colleagues who offered unwavering support, not only stepping in to fulfill my role when I faltered but also providing words of encouragement that warmed my weary heart. Their unyielding dedication and belief in my ability to overcome these challenges served as a powerful reminder that I was not alone in this fight. Together, we came up with creative solutions to adapt our workflow; team members bravely took on additional responsibilities, ensuring that client needs continued to be met without sacrificing quality.
After what felt like an eternity of searching for answers, the moment finally arrived when I received a definitive diagnosis that shone a light on the dark cloud of uncertainty surrounding my health. With the introduction of appropriate medical treatment, I began to experience a gradual but significant improvement—in both my physical well-being and my mental acuity. The relief that washed over me was indescribable; I felt as if a weight had been lifted, allowing me to regain my strength and restore my ability to communicate effectively once more. This transformative experience reshaped my perspective on resilience; I learned that true resilience involves not just enduring tough times but also embracing vulnerability and being willing to seek and accept support from others.
In retrospect, I recognize that the obstacles I encountered were not merely setbacks but rather opportunities for growth and connection. Emerging from this experience, I possess a renewed sense of purpose and a deeper appreciation for my team. Instead of perceiving my circumstances as failures, I now view them as integral components of my narrative—experiences that imparted the importance of perseverance, collaboration, and the strength inherent in vulnerability. I remain steadfastly committed to leading my team with renewed vigor and dedication, focused on fostering an environment where support and resilience coexist harmoniously.

What’s been the best source of new clients for you?
The best source of clients for my business has undoubtedly been word of mouth. I operate primarily on a referral business model, which has proven to be incredibly effective. Many of my clients have not only benefited from my services but have also shared their positive experiences with their family and friends. In fact, I have several clients whose entire families have enrolled in my program. This level of trust and satisfaction is invaluable, as it demonstrates that my clients truly believe in the value I provide.
When people have a positive experience, they naturally want to spread the word, and that has been the cornerstone of my client acquisition strategy. It’s rewarding to see how one satisfied client can lead to another, creating a ripple effect within the community. I focus on building strong relationships with each client, ensuring they feel supported and receive the best possible service. This approach not only enhances client retention but also encourages referrals, making word of mouth my most reliable source of new clients.
Contact Info:
- Website: https://www.mooreservices4u.com
- Instagram: https://www.instagram.com/mooreservices4u/
- Facebook: https://www.facebook.com/moorefsinc/
- Linkedin: https://www.linkedin.com/in/la-tina-d-benson-100011b1/
- Other: https://www.linkedin.com/in/la-tina-d-benson-100011b1/





 
	
