We were lucky to catch up with Latasha Harmon recently and have shared our conversation below.

Alright, Latasha thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I am an Atlanta based Visual/Makeup Artist with over 25 years of experience in drawing, painting and professional makeup artistry. I have worked for the top industry brands such as, MAC, Bobbi Brown, Loreal Cosmetics companies. I hold a Certification in Esthetics from International School of Skin/Nails in Atlanta, Georgia. I have earned an extensive resume of professional/celebrity clientele. My experience and passion for cosmetics, healthy skin and visual artistry inspired me to create handmade cosmetics that are natural, vegan and cruelty-free. I believe that great products should be good for you and the environment. Over the years I have serviced various clients with sensitivities and skin conditions. I knew I had to move into action! My goal is to provide not only a great product, but also to highlight, celebrate, and share real inspirational stories about the real-women that inspire me daily! (the true “sheroes” that are shaping the world! through artistic beauty campaigns, and visual marketing. These invaluable experiences has served as inspiration in the development of Simply Artistry Cosmetic division. Blending my love for art and cosmetics together for “wearable art!”

I am most proud of my Simply Artistry Cosmetics Division. As we grow, expand and emerge our brand, we are welcomed and included with profound diversity. Women from all over the globe are represented and interested in our amazing products. It’s the very fabric of our values to represent and celebrate diversity in powerful women all over the globe.

Women from all cultures seek us out for brand ambassadorship. Real-women in various career fields donate their time for beauty campaigns. We offer in exchange, exposure, self-esteem building, and support! ( we tell their stories in our collections).

Our executive team is uniquely collaborated with an all-female talent base, photographers, videographers, graphic artist, etc. We believe that a women knows what’s best for representing, and creating products, narratives, and imagery for women! “Women for Women” A platform for female talent, artist, etc… to utilize their expertise in the company! We are a family oriented company! That offers a positive, fun environment to thrive as artists.
Our products are vegan & cruelty-free! In a trendy, modern artistic theme! We make “Wearable Art”

Latasha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am an Atlanta based Visual/Makeup Artist with over 25 years of experience in drawing, painting and professional makeup artistry. I have worked for the top industry brands such as, MAC, Bobbi Brown, Loreal Cosmetics companies. I hold a Certification in Esthetics from International School of Skin/Nails in Atlanta, Georgia. I have earned an extensive resume of professional/celebrity clientele. My experience and passion for cosmetics, healthy skin and visual artistry inspired me to create handmade cosmetics that are natural, vegan and cruelty-free. I believe that great products should be good for you and the environment. Over the years I have serviced various clients with sensitivities and skin conditions. I knew I had to move into action! My goal is to provide not only a great product, but also to highlight, celebrate, and share real inspirational stories about the real-women that inspire me daily! (the true “sheroes” that are shaping the world! through artistic beauty campaigns, and visual marketing. These invaluable experiences has served as inspiration in the development of Simply Artistry Cosmetic division. Blending my love for art and cosmetics together for “wearable art!”

Our executive team is uniquely collaborated with an all-female talent base, photographers, videographers, graphic artist, etc. We believe that a women knows what’s best for representing, and creating products, narratives, and imagery for women! “Women for Women” A platform for

I am most proud of my Simply Artistry Cosmetics Division. As we grow, expand and emerge our brand, we are welcomed and included with profound diversity. Women from all over the globe are represented and interested in our amazing products. It’s the very fabric of our values to represent and celebrate diversity in powerful women all over the globe.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

I 100 percent manufacture and distribute my own products. My professional and creative experience and background over the last 25 years has afforded me knowledge. I have utilized my retail/beauty experience to guide, align me product manufacturing process. Such as, product packaging and guidelines. I design the graphics for my packaging and social-media marketing. I researched printing vendors on alibaba, etsy, etc… for wholesale packaging and printing.

My esthetic/art experience has contributed greatly to the formulation process of my products. As a certified esthetician, and previous skin-care representative for years, I utilized my knowledge in skin-care ingredients and merged with my art degree from Kennesaw State University and created a handmade vegan formula… which I now refer to as “wearable art”.

The biggest lesson I have learned is how essential it is to have an organized process! lol
There are several moving parts in the manufacturing process.
I’ve been blessed to receive education in my professional over a course of my professional career. I am now utilizing all of the skills I’ve acquired for my present business.

What’s a lesson you had to unlearn and what’s the backstory?

I’ve had to unlearn the expectation of “over-night” success theory, There is No overnight. Though, you possess a great depth of information, it doesn’t guarantee speedy sales. Marketing, is the most important element to your business, and if you have a weak marketing plan, your product will not move. No matter how great it is.

Contact Info:

• Website: https://www.simplyartistry.com/
• Instagram: @simplyartistry

Image Credits
Wifiwinston Photography Onelook Salon Ryketia Strong