Alright – so today we’ve got the honor of introducing you to Lassen Anderson. We think you’ll enjoy our conversation, we’ve shared it below.

Lassen, looking forward to hearing all of your stories today. So, naming is such a challenge. How did you come up with the name of your brand?

Lost Minds Visuals was a name that came to me during Covid while I was in school. I was feeling really down at that time, I didn’t know exactly what I was going to do after college and the state of the world felt really hopeless. I knew I loved editing and cinematography but I was not sure what I was going to do with it. I started making micro short films with my sister and close friends. We made films about love, grief, being queer, loneliness, and sometimes just light hearted music videos. I realized that as we made more and more I began to feel less and less alone. Seeing other people all relate to similar themes and stories felt really eye opening for me. I guess I began to feel less lost. And that is how I came up with the name Lost Minds. Films for lost minds looking to feel less lost.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I (Lassen Anderson) am a filmmaker who started experimenting with different mediums in High School; making mock music videos and short films that meant something to me. I originally planned to go to college to become a firefighter. When Covid hit and days felt heavy I realized I may as well try to do what I really loved and had passion for. I went to community college for an associates degree in Multimedia Communications. It was there that I really began learning the technical skills that make up filmmaking and discovered I had an interest in animation as well. I began to do freelance music videos for local Oregon artists whenever I could. I started to realize maybe I could make a career out of this.

After college, I had a portfolio I was proud of at the time and decided to start my own completely women-run production company called Lost Minds Visuals. Some of my closest friends had an interest in acting, writing, and producing. It worked out perfectly. I had this goal of telling stories and showcasing music using dreamy cinematography, animation, and impactful themes that brought people together. This is still my dream today.

Once Lost Minds Visuals was officially formed, we started to tackle some bigger short films. We submitted work to local competitions/festival and we took on more music video clients. We worked on projects that had themes of grief, love, being queer, loneliness, and telling stories to match all different kinds of music. One of our earliest films I am most proud of is called “Everything Will Be Okay”. It is a film about a woman who has recently lost someone important to her. Her deceased loved one comforts her as she moves through the stages of grief. The lost loved one has no gender in the film; they are just light. I think this is what is so important to me when it comes to filmmaking. Making it relatable to everyone in the audience; we have all lost someone; we have all experienced grief. Every time the film was shown to an audience, I would look around and realize for a split second- everyone was feeling a similar feeling, thinking a similar thought. All so very different yet experiencing this same moment together. This feeling is something I want to continue to achieve in our work, whether it be music videos or short films.

As a company, we love animation, dreamy cinematography, and unique lighting, but telling a story means so much more to us. Even if it’s a subtle one. This is something that I love to offer to our clients. Music and visuals are a blend of two art forms and seem to always give and take from each other in some sort of balance. We want to strive to perfect this balance.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

During college and just growing up it was ingrained in me that to be really good at something, especially in a field like filmmaking you need to be really competitive. It can sometimes make me feel like I’m in a race. And I need to constantly be working to be the best or to get ahead. But the more experiences I have had, the more I have realized it does not need to be a race, and does not necessarily have to be competitive all of the time. I think some of the best work we have made as a group has come from collaboration and the ability to slow down and reflect.

What do you find most rewarding about being a creative?

For me, the most rewarding part about being a creative is that feeling you get when you take all those little thoughts or concepts that get stuck in your head throughout time and put them in order so you can see them right in front of you. My mind feels so clear once I am able to finish something whether it is a music video or short film. It’s an outlet that really makes me feel less lost.

Contact Info:

• Website: https://www.lostmindsvisuals.com/
• Instagram: https://www.instagram.com/lostminds.visuals/
• Youtube: https://www.youtube.com/@LostMindsVisuals
• Other: https://www.tiktok.com/@lostminds.visuals

Image Credits

Lost Minds Visuals