We recently connected with LaShondra Hubert and have shared our conversation below.
LaShondra, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
“I founded One:11 Studios in response to the burgeoning community of content creators in Atlanta and my own experience as a content creator. Recognizing the need for a dedicated space where creators could cultivate their brands and engage with their audiences, I established a content studio featuring 6 suites designed for podcasts, video and photo shoots, small events, meetings, interviews, and remote work. The name ‘One:11 Studios’ draws inspiration from the angelic significance of the number 111, symbolizing new beginnings and opportunities. Our studio is tailored to cater to both aspiring content creators starting their journey and established creators looking to elevate their brands. One:11 Studios serves as the ideal starting point for content creators seeking to make an impact.”
LaShondra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
“In 2020, my best friend and I embarked on a podcasting journey with ‘Poppin’ After Thirty Podcast’, where we connected with numerous thriving content creators who had forged their own unique paths. Witnessing their success and the vibrant creator community, I was inspired to create a space where creators could collaborate, access resources, and unleash their creativity. Thus, One:11 Studios was born, featuring 6 meticulously designed private production suites ideal for podcasts, photo & video shoots, interviews, meetings, and co-working.
Early this year, amidst preparations for One:11 Studios’ launch, I faced a setback when I was unexpectedly laid off from my project manager role. Despite the initial shock, I embraced the belief that every experience happens for a reason. Undeterred, I forged ahead with the Grand Opening, overwhelmed by the immense love and support from our community.
As I navigate this entrepreneurial journey, I’ve had the privilege of networking with a myriad of creators, propelling the growth of One:11 Studios in this dynamic industry. This is just the beginning of an exciting chapter!
At One:11 Studios, we’ve curated the ultimate creative space for content creators! Our six private suites are meticulously designed to bring your vision to life, whether you’re working on podcasts, films, photography, meetings, events, or co-working. Each suite features coded locks for privacy and peace of mind. We offer a range of complimentary amenities such as Wi-Fi, printing, scanning, faxing, as well as refreshments like coffee, tea, water, and snacks. Our facility is regularly cleaned and sanitized to ensure a safe and healthy environment. Additionally, we provide free open parking for added convenience.
What sets us apart is our focus on supporting entry-level content creators. We understand the importance of community support and resources for creators who are just starting out and need assistance in growing their brand. I take great pride in the interior design of our space, as it was my first venture into interior design, and the result is truly amazing!
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
“As a new business owner, I’ve encountered the challenge of finding genuine vendors who offer fair pricing and operate with honesty. Building relationships with other business owners can be daunting, as some may seek to take advantage of new ventures. However, I’ve learned the importance of identifying and sticking with vendors who demonstrate integrity and fairness. By cultivating strong relationships and treating vendors well, we can foster mutual trust and long-term partnerships that benefit both parties. It’s essential to prioritize honesty and fairness in all business dealings to ensure the success and sustainability of One:11 Studios.”
Can you share one of your favorite marketing or sales stories?
“Venturing into business ownership entails significant risks due to the various factors that collectively determine success. Take, for instance, starting a business with a proven track record like a hair salon. Despite its potential, failure in crucial areas such as marketing, customer retention, skills development, reputation management, and business acumen can lead to business failure. The initial step of starting a business is inherently risky, but it’s even riskier to neglect investments in these vital aspects that are instrumental in driving business growth and prosperity.”
Contact Info:
- Website: www.one11studios.com
- Instagram: https://www.instagram.com/one.11studios?igsh=dnNmbnRuZ3U3cWJ3&utm_source=qr
- Facebook: https://www.facebook.com/one11studios1?mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/me?trk=p_mwlite_profile_view-secondary_nav
- Yelp: https://yelp.to/EzaeOUi41h
Image Credits
@kennytakespictures