Alright – so today we’ve got the honor of introducing you to Lasheika Thomas. We think you’ll enjoy our conversation, we’ve shared it below.
LaSheika, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
My brand name, Veils & Lapels Ceremonies, elegantly encompasses the essence of weddings and inclusivity.
As a proud LGBTQ+-friendly wedding officiant, I sought a name that would radiate love, equality, and joy. Inspired by the timeless wedding attire, Veils & Lapels embodies the union of two hearts, regardless of gender. My goal is to create personalized, heartfelt ceremonies that celebrate the unique love stories of every couple.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
*About Me:*
As a passionate and inclusive wedding officiant, I specialize in crafting personalized ceremonies that celebrate the unique love stories of couples. With a warm and empathetic approach, I create a safe and joyful space for couples to exchange their vows.
*Industry/Background:*
With 2 1/2 years of experience in the wedding industry, I’ve had the privilege of witnessing and facilitating countless love stories. My journey as a wedding officiant began in 2022 after becoming a Notary Public in Tennessee and also that I absolutely LOVE, LOVE; so what better way to be part of the beginning of couples love stories.
*Products/Services:*
Veils & Lapels Ceremonies offers customized wedding services, including:
– Personalized ceremony creation
– LGBTQ+-friendly and inclusive ceremonies
– Elopement and intimate wedding services
– Wedding vow renewal ceremonies
*Problems Solved:*
I help couples:
– Create meaningful, unforgettable ceremonies
– Navigate wedding planning with ease
– Feel seen, heard, and celebrated in their love
– Overcome anxiety or uncertainty about their special day
*What Sets Me Apart:*
– Inclusive and welcoming approach for all couples
– Attentive listening and personalized ceremony crafting
– Warm, empathetic, and professional demeanor
– Flexibility and adaptability for unique wedding visions
*What I’m Most Proud Of:*
Building a reputation as a compassionate and creative wedding officiant, creating unforgettable experiences for couples, and being part of the beautiful moments that shape their lifelong journey together.
*What I Want Potential Clients to Know:*
At Veils & Lapels Ceremonies, you’ll find:
– A safe space to express your love
– Personalized attention and care
– Expert guidance for a seamless wedding experience
– A commitment to inclusivity and equality

What do you think helped you build your reputation within your market?
*Social Media Presence:*
1. Consistent branding across platforms (e.g., logo, color scheme, tone)
2. Engaging content (e.g., couple testimonials, ceremony highlights, behind-the-scenes)
3. Regular posting schedule and interactive storytelling
4. Utilization of relevant hashtags (e.g., #LGBTQweddings, #weddingofficiant, #loveislove
*Word of Mouth:*
1. Exceptional service and personalized attention to couples
2. Referrals from satisfied couples and professionals
3. Encouraging and showcasing client testimonials
*Couples’ Reviews:*
1. Genuine, heartfelt, and detailed reviews on platforms like:
– Google Reviews
– WeddingWire
– The Knot
– Facebook Reviews
2. Consistent 5-star ratings and positive feedback
3. Showcase of reviews on my website and social media
4. Responding promptly and graciously to all
*Additionally*
1. Involvement in LGBTQ+ and inclusive wedding initiatives
2. Unique and personalized ceremony offerings
3. Strong online presence through SEO optimization
4. Continue showcasing couples’ stories and testimonials.
5. Encourage reviews and feedback from satisfied clients..
6. Share educational content on wedding planning and officiant services.
7. Monitor and respond to online reviews and feedback.
By maintaining a strong online presence, delivering exceptional service, and showcasing client testimonials, I’ve established a reputable brand for Veils & Lapels Ceremonies.

Where do you think you get most of your clients from?
1. Referrals from satisfied couples (word-of-mouth)
2. Online directories:
– The Knot
– WeddingWire
– Other wedding planning platforms
3. Social Media:
– Instagram (visual storytelling)
– Facebook (community engagement)
– Pinterest (inspiration and ideas)
4. Local County Clerk’s Office (targeted outreach)
1. Google My Business listing (optimize for local search)
2. Offer free consultations calls to prospective clients
3. Ask new clients how they found me (referral source)
.
Contact Info:
- Website: https://www.vlcbyme.com
- Instagram: celebrant_of_knoxvilletn
- Facebook: Veils & Lapels Ceremonies



