Alright – so today we’ve got the honor of introducing you to LaShawn Sheppard. We think you’ll enjoy our conversation, we’ve shared it below.

LaShawn, thanks for taking the time to share your stories with us today We’d love to go back in time and hear the story of how you came up with the name of your brand?

I’ve always loved spiritual, inspirational and motivational quotes and affirmations. When I decided to go into business I wanted to display those quotes and affirmations on apparel to change the mindsets on how people feel about themselves and how others view them. Living To Win LLC is about building up self-love, self-respect and demanding it from others. Not only can we speak and see these affirmations, but we’ll be able to embody them as well. Living To Win is Living our lives to the fullest and therefore we will always Win.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is LaShawn Sheppard, I am a wife of 24 years, a mother of 4 adult children, grandmother of 1 grandson, and the owner of an apparel and printing company. I started my apparel and printing company because I loved decorating clothing and I loved affirmations and people were always complimenting and inquiring, so I decided to put the two together and that’s how Living To Win was born. We offer our own brand of jogger sets, jackets, t-shirts, overnight bags, and more. We also offer customization and branding for individuals and companies for those same items. We can just about print on any article of clothing or produce any kind of marketing materials. I would say that we provide for our customers’ needs of representing whatever spiritual and positive feelings, emotions, celebrations, etc., that they are requiring and wanting to display. I am most proud of what I have accomplished and how I have grown in this company thus far and with this knowledge we are able to provide a satisfying experience to our customers. It is a wonderful feeling of gratitude that 95% of our customers are repeat customers. That they see and appreciate the care and dedication that we put into each and every order. Here at Living To Win, we want you to Win at Living life. We want you to feel good while you’re looking good. We strive to satisfy our customers with good quality products, reasonable prices, with integrity and in the spirit of excellence.

How’d you build such a strong reputation within your market?

I believe my creativity along with quality products and word of mouth has helped to build my reputation, and I haven’t even scratched the surface yet.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

So far I have only been using social media to keep in touch with my clients. I try to foster brand loyalty by directing traffic to my website. In the near future I will be utilizing text and email campaigns.

Contact Info:

• Website: www.LTWBling.com
• Instagram: https://www.instagram.com/livingtowintshirts/
• Facebook: https://www.facebook.com/livingtowintshirts