We recently connected with Lashanda L’oreal and have shared our conversation below.
Lashanda, looking forward to hearing all of your stories today. What’s the best advice you ever gave to a client? How did they benefit / what was the result?
The best client advice I’ve given to my clients is how to properly care for their natural hair as well as, the importance of maintaining a healthy scalp while providing a healthy at home routine. Every client that sits in my chair I automatically do a consultation to find out their needs and concerns as it relates to their hair. Then I advice the steps we will need to take to insure the results they desire are being met. Specifically I remember meeting a new client that experienced breakage from a previous stylist due to color and immediately I accessed the damage, gave her a plan that was feasible for her to follow and within a few weeks of her following the plan we saw a huge growth sprout and her hair looked and felt healthier.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My name is Lashanda L’oreal I’m a wife, mom, entrepreneur and woman of God. I started my career as a licensed hairstylist over a decade ago, almost 16 years of experience behind the chair. I received my license from Paul Mitchell The School in Florida and I specialize in natural hair care, extensions & color. However, with my extensive training, knowledge & experience, I also offer cutting, styling & bridal services. My goal is to insure that I educate every client who sits in my chair on the proper ways to grow and care for their natural hair. I also provide every new client with a list of products and tools as well as instructions for styling/maintaining their at home. I love when my clients give me the green light to do whatever I feel is best for their hair. This allows me to put my creative hat and that’s where creativity meets magical. My expertise, passion for hair, growing hands, relaxing and welcoming vibes of the salon and the overall experience that I provide every client that I meet is what sets me apart from others. I love what I do and it shows in my work. My clients can feel the passion in the quality of the work that I do. Honestly the feedback and reviews I receive from all of my clients makes me most proud. This reassures me that this is my purpose and this is what God has called me to do. I’m honored to continue to serve those that are placed along my path and every client that I meet. Being a helpmate and serving is what I love to do, it is who I am, that’s why I decided to pursue becoming a Realtor as well. In Feb of 2022 I took the state board exam and received my Florida Real Estate License. I’m currently with Exit Real Estate Gallery in Jacksonville, FL and I’m honored to be apart of such an amazing brokerage with excellent brokers, education and tools to help me service my clients efficiently. Whether you are looking for an amazing stylist to care for and grow your natural hair or you are looking for the home of your dreams I would love to walk you through step by step hand in hand to help you secure the home and or achieve beautiful growing hair. You can find me at Linktr.ee/Lashandaloreal or instagram: Lorealstylessalon
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing my clientele is being authentic and showing my work through reels and social media. Social media has definitely played a big part in growing my clientele in such a short period of time at a fast pace. I’m very strategic and intentional about what I post on my social media platforms. For Example: I make 2-3 post daily on Instagram, TikTok and Facebook. My potential clients and current clients love to see videos, so I do Timelapse videos of my work and turn them into reels. Instagram is where 70% of my clients come from then 20% from TikTok and 10% from Styleseat. In addition to posting on social media, my 5 star reviews bring in new clients as well. Seeing so many great reviews makes a potential client feel more confident in wanting to book with me. Lastly my work itself. Having great quality work, showcasing before & after pictures and consistency is how I’ve grown my clientele base. My work is consistent through out all my social media platforms and the results are consistent as well.
Have any books or other resources had a big impact on you?
In my spare time I love reading. Here are a couple of books that help9 to elevate my mindset, pivot my thought process and developed me as an entrepreneur and person:
1. Battlefield of The Mind by Joyce Meyer
2. The Power of Habit by Charles Duhigg
3. Chase The Lion by Mark Batterson
4. Successful Women Think Differently by Valorie Burton
5. The Power of Broke by Damon John
6. The Power of Visualization by Raymond Aaron
7. Boundaries by Dr. Henry Cloud & Dr. John Townsend
8. You Are a Badass at Making Money by Jen Sincero
9. In a Pit with a Lion on a Snowy day by Mark Batterson
10. Eliminate Your Debt as a Pro by Steven Rhode
Contact Info:
- Website: Linktr.ee/Lashandaloreal
- Instagram: Instagram.com/Lorealstylessalon
- Facebook: Facebook.com/Lorealstylessalon
- Youtube: Lashandaloreal
- Other: Email: [email protected]