We caught up with the brilliant and insightful LaSean Brown a few weeks ago and have shared our conversation below.
LaSean, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
The idea of The Label by LaSean really stemmed from my genuine love for fashion. Much like music, it serves as an additional creative outlet for me and form of expression. Since I was young, I’ve always loved clothes and dressing up. I was the girl that always wanted to play the online dress up games, such as MyScene, which literally allowed you to design and pick out clothes for the dolls as well as dress them in the outfits. I could sit on the computer and get lost in that game for hours because it was just that fun for me. I’d like to think my mom played a huge role in my love for fashion as well because she, too, loves clothes just as much as I do and always has for as long as I can remember. Even when I look back at older baby pictures of myself, she always kept me in the cutest outfits so I can only imagine that was where it all began. So when it came to actually starting my own business in fashion, it only felt right. It felt like it was a big part of my calling because my peers would always ask me for fashion advice, which I never hesitated to provide, and would always complement me on the way I pieced my outfits together. I figured that if they were interested in my creativity in fashion, then so many other ladies could benefit from it as well so I went for it and every sale confirms that I took a step in the right direction.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a creative who thoroughly enjoys music and fashion. In December of 2020, I released a single titled “Date Night”. Accompanying that single, I also released the debut collection for The Label by LaSean which consisted of sophisticated, high fashion date night looks. I like to think my personal style has always reflected high end sophistication and I thought it was important for women to know that you don’t necessarily have to fork out the big bucks on designer brands to achieve that high end aesthetic and that is what sets my brand apart from others. We bring those quality, high end looks to the everyday woman who likes to keep it fly and sophisticated! I am most proud of the integrity of my brand. I always want to make sure I stay true to the mission of The Label while ensuring that we are constantly creating our own lane for ourselves which plays a big role in how we’ve been able to attract and maintain so many of our loyal and return customers.
We’d love to hear the story of how you built up your social media audience?
I have always been someone who enjoyed sharing my craft with others so while I do not have a specific strategy on how I built my audience on social media, I do believe that if you have a specific craft, you should do your best to share it with those around you because you never know who can benefit from it. With that being said, I built my audience by genuinely just being myself and sharing things that reflected who I am as a person. Music and fashion both play a major role in my life and that is mainly what my content revolves around so those who follow me genuinely gravitate towards me as a person and share an interest in the things that I post.
How did you put together the initial capital you needed to start your business?
In 2018, I was involved in a pretty bad car accident. To make a long story short, my car was totaled and I did eventually reach a settlement after pursuing legal action. After purchasing a new car, I did have some funds leftover from the settlement and wanted to invest it into something that would multiply and benefit me long-term instead of it just sitting in a bank account so I took a risk, betted on myself, and launched The Label by LaSean and I am so happy I did!
Contact Info:
- Website: www.thelabelbylasean.com
- Instagram: @TheLabelByLaSean