Alright – so today we’ve got the honor of introducing you to Larissa Flite. We think you’ll enjoy our conversation, we’ve shared it below.

Larissa, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Absolutely. When people think about what social media managers do, they think of making content and posting it but I have only recently added in content as one of my offers.

My specialty is engagement. I am in my clients accounts daily, talking to their ideal customers, followers, and new accounts to grow brand awareness and strengthen their relationship with their community. Interacting with your community is just as, if not more, important than posting every day.

Social media is all about being social! I cannot stress the importance of actually talking to your followers and your customers so they feel seen and appreciated for taking the time to interact with your profile and your content.

If you aren’t answering comments and DMs, eventually it won’t even matter if you’re posting everyday. No one will interact with your content because they know they will only get ignored which will make your content and your business even less seen!

Larissa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Larissa and I live in Florida with my husband, Benjamin, and our three dachshunds, Louise, Tina, and Gene.

I graduated from East Stroudsburg University in December 2019, only a few months before COVID hit, with my BA in English with a concentration in Digital Media. I originally wanted to be a book/magazine editor but it was so difficult to find a job during COVID.

I became a virtual assistant for a friend, doing all of the things, email newsletters, social media, content creation, admin work, etc. After a few months, I decided I wanted to pursue it full time and turn it into a business.

After my first year in business, I realized I enjoyed the social media aspect of my job way more than the other services, so I dropped them to become a full time social media manager.

I love working with small businesses like wedding planners, wedding photographers, business coaches, web designers, and product based businesses. I also work with a lot of social media agencies who outsource their clients engagement to me.

I have now been a social media manager for three and a half years and have worked with over 50 incredible small businesses around the US.

How did you build your audience on social media?

Unless you have a piece of content go viral, the only way to build your audience on social media is to figure out a good strategy and be consistent with it for a long time.

I won’t tell you to post new content every single day and carve out an hour a day to do engagement because that is just unattainable. You have to figure out a schedule that works for you and your business. Maybe you only have time to post 2-3 a week and can only do engagement on the weekends. That is totally fine. As long as you are consistent with it, you should see account growth, it just takes time! Don’t get discouraged!

Where do you think you get most of your clients from?

The best source of new clients would have to be my current clients!

I try my best to provide a good client experience for my clients. I work hard to get them positive results on their socials and make sure they are happy so they tell their friends about me! About half of my current clients have been referrals.

Additionally, I am able to share positive testimonials, reviews, and results on my own socials so my community can have a peek at what it is like to work with me. I have had clients say that seeing the results I have been able to achieve has been one of the reasons why they decided to work with me over another social media manager.

Contact Info:

• Instagram: https://www.instagram.com/socialbylarissa?igsh=N2xvbDY5cWQyOWM5&utm_source=qr
• Facebook: https://www.facebook.com/socialbylarissa?mibextid=LQQJ4d&rdid=lV3Jr25JAgRNS0b1&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2FQeHsKGZR1KTn5T2D%2F%3Fmibextid%3DLQQJ4d
• Linkedin: https://www.linkedin.com/in/larissa-flite/
• Other: Email: [email protected]