We recently connected with Laramie George and have shared our conversation below.

Alright, Laramie thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

The vision for The Tailored Nanny came after trying to find my own nanny. I had used a few local nanny agencies and I just felt like they were sending me the opposite of what my family really needed. After numerous phone calls and emails of telling the agency exactly what I wanted, I gave up and decided to search on my own. After all, being a career Nanny for over a decade, I knew exactly what to look for in a nanny. I kept thinking to myself there has to be a better way! I ended up finding my own nanny and she stayed with my son for around four years. While going through the process of looking for my own nanny, I had a lightbulb go off! I knew I could create a company that really tailored nanny searches to each family to find the most perfect match- thus came The Tailored Nanny! I think the most exciting part of what I do is hearing parents tell me I’m the only local agency who asks the family over 65 questions and really takes the time to find the best match.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I decided to get into the Nanny industry in my early 20’s. I had numerous years of babysitting and childcare experience and i just absolutely adored being with kids. I think being a nanny for so many years really helps me to connect with local nannies. They feel comfortable talking to me during the interview process. This greatly helps the process of matching them with right family.

I think the most important thing for my clients to understand about The Tailored Nanny, is the great lengths I go to when looking for their nanny. I personally do each placement and every nanny interview. Unlike the traditional nanny agency, I use a very detailed pairing system that I’ve created to match nannies and families on a compatibility level. I only send nannies to families that are a 90% match or higher on this scale. I want parents to know that each nanny has to make it through me as mother before ever being sent their way! Hiring a nanny isn’t just about finding a warm body to be with children, It’s about finding an extension of how you parent, how you live your life as a family and having someone to see your vision as a parent and help you carry that vision out on a daily basis. Every family is so different in their needs and it’s my job to find the perfect match based on each unique family.

As far as services The Tailored Nanny provides, we mostly do full-time nanny placements but can help with babysitting needs, temporary nanny care and part-time nannies.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I whole heartedly believe the reason The Tailored Nanny is a 5 star rated company, is because of the tailored service we provide. Unlike other agencies, my business is never truly closed. I make myself available at hours that most agencies might be closed. So many parents work during the day and only really have time in the evenings and weekends to talk. Many of my clients are busy moms, business owners, attorneys, physicians or in corporate America. I pride myself with being extremely flexible when it comes to parents and their schedules. I also communicate extremely well with clients to make sure they feel comfortable and aways in the loop with where their nanny search is at. The biggest reason I have a stellar reputation in the Nanny Business is because of my customer service for both families and nannies. I go above and beyond to make sure all parties are genuinely satisfied and have the best match possible. I’m definitely a boutique nanny agency!

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I think keeping in touch with clients is extremely important. Not just during the interview and hiring process, but also after they have hired a nanny. It is extremely important for me to make sure they are happy and satisfied. Nanny placements come with a four month guarantee and throughout those four months I check back with clients several times to make sure their nanny placement is the best match. I don’t want a client to ever feel like I’ve left them in the dark or have just taken my fee and ran. I’m always here for my clients and nannies- even after the 4 month guarantee. I tell families and nannies all the time, call me anytime you need anything.

Contact Info:

• Website: https://www.thetailorednanny.com
• Facebook: https://www.facebook.com/profile.php?id=100063965895841&mibextid=LQQJ4d

Image Credits

Lifetime Of Clicks portraits And Canva app.