Alright – so today we’ve got the honor of introducing you to Lara Gould. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Lara thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

I’ve spent most of my life surrounded by entrepreneurs – friends, family members, clients – all building businesses they believed in. Their products and services were always solid, but when it came to branding and marketing, most of them were stuck in trial-and-error mode, trying to do it all themselves or getting burned by expensive support that didn’t really get them.

At the same time, I was leading brand campaigns and experiential marketing efforts for major companies – the kind with massive teams, big budgets, and every tool at their fingertips. I learned how to build strategy that moves the needle, but I couldn’t stop thinking about the founders I knew who deserved that same level of thoughtfulness, without all the fluff or gatekeeping.

High Frequencies Collective started with a question I couldn’t shake: Why does branding, content, and marketing have to feel so overwhelming for the people doing the most meaningful work?

So I decided to build the kind of support I wished existed for them; something clearer, calmer, and more collaborative.

High Frequencies Collective brings big-picture thinking to small businesses in a way that feels grounded and personal. I help creative founders and values-led brands clarify what they stand for, shape their messaging, and share it with more confidence so they can grow without burning themselves out in the process.

I’ve seen firsthand how powerful the right words and strategy can be. When you feel clear on your brand, everything else starts to click: your content, your marketing, your growth. And helping people get to that place? That’s the part that continues to inspire me.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Lara Gould – brand strategist, storyteller, and founder of High Frequencies Collective, a boutique brand consultancy that helps small business owners and founders clarify their brand voice, streamline their marketing, and show up through their content with more confidence so they can focus on connecting with the people who matter most.

I spent the first decade of my career working both in-house and agency-side leading brand campaigns for global companies; the kind with big budgets, in-house teams, and polished strategies. I learned what it takes to build a brand that resonates, how to craft messaging that connects, and how to plan marketing that actually works.

But I kept coming back to a different kind of business – the purpose-driven founders around me who were building something meaningful. They had the vision and the heart, but they rarely had the support. Most were stuck trying to DIY their brand, and they were wasting time and money on generic, short-term solutions that didn’t feel aligned.

I created High Frequencies Collective to bridge that gap.

My services are rooted in clarity and care. I offer three core packages:

Brand Strategy – for those who need help defining their voice, brand story, and messaging

Content Strategy – for those ready to stop guessing and start showing up consistently online

Marketing Strategy – for those ready to grow with intention and structure (not burnout)

I also offer à la carte support like creative direction, brand messaging audits, launch plans, and ongoing consulting for clients who want strategic partnership without the full agency model.

What sets me apart is my mix of big-picture thinking and human-centered approach. I work closely with my clients to help them feel grounded in their story and excited about how they’re showing up, not overwhelmed by a million marketing tasks that don’t move the needle.

What I’m most proud of is the feedback I get from clients like, “This finally feels like me,” or “You put into words what I’ve been trying to say for years.” That clarity changes everything; it builds trust, momentum, and alignment, both internally and externally.

At the heart of it, High Frequencies Collective is about resonance, helping brands communicate who they are in a way that actually lands. And I want every founder I work with to feel seen, supported, and set up for sustainable growth.

Let’s talk about resilience next – do you have a story you can share with us?

For me, resilience looked like redefining success and walking away from a career path that, on paper, looked perfect.

I spent over a decade working in high-growth marketing and events roles, managing major client accounts and leading campaigns for global brands. It was fast-paced, exciting, and came with all the external markers of success: the title, the travel, the recognition.

But over time, the pressure and pace started taking a real toll. I was overextended, uninspired, and burnt out, and I knew that staying would mean continuing to shrink myself to fit into a system that didn’t reflect how I wanted to work or live. Choosing to leave that world – with no guaranteed backup plan – was terrifying. But it was also the first time I truly bet on myself.

I took time to reset, heal, and get clear on what I actually wanted to build. And when I launched High Frequencies Collective, I built it with intention: rooted in clarity, care, and creativity, and designed to support founders who were also doing things differently.

Resilience, for me, wasn’t about pushing through at all costs. It was about knowing when to pause, when to pivot, and when to create a new path entirely: one that’s more aligned, more sustainable, and ultimately more fulfilling.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn the idea that more is always better (eg. more output, more hustle, more complexity).

Early in my career, I worked in fast-paced agency environments where the pace was relentless and the expectation was to always be doing more: more decks, more campaigns, more hours. And for a while, I wore that pace like a badge of honor. I thought being “in demand” and overbooked meant I was doing something right.

But eventually, I hit a wall – that came with burnout, creative fatigue, and a growing sense that I was pouring all my energy into things that didn’t actually feel meaningful. I realized that doing more wasn’t the same as doing better. And that clarity, focus, and alignment were way more powerful (and sustainable) than overextension.

Unlearning that “more = better” mindset has made me a more grounded strategist, a more intentional creative, and a better partner to my clients. It’s helped me trust that there’s power in pausing, in refining, and in showing up from a place of alignment, not exhaustion.

Contact Info:

• Website: https://www.highfrequenciescollective.com
• Instagram: @highfrequenciescollective
• Linkedin: https://www.linkedin.com/in/lara-gould/