We’re excited to introduce you to the always interesting and insightful LaNisha Nazon. We hope you’ll enjoy our conversation with LaNisha below.

LaNisha, thanks for joining us, excited to have you contributing your stories and insights. Any thoughts around creating more inclusive workplaces?

Being inclusive has become such a buzzword for the past few years. It’s the new trend that everyone wants to be a part of, so brands and businesses put the word INCLUSIVE in their marketing material and their website bios. It’s almost like the discussion is, let’s say we are inclusive so the masses can shut up! But being inclusive is an action word, and many of these brands and businesses lack the actionable steps to putting their money where their mouth is.

When I started doing bridal makeup, I noticed a lack of representation for the black bride, even more, the black luxury bride. I saw that the teams didn’t look like us, the marketing didn’t look like us, and the black bride was an underserved group.

I started my bridal team so that the black bride could find comfort in seeing people who looked like her and being serviced with the top-tier customer service that she deserves.

Inclsiveness= action. Without action, there is no merit.

LaNisha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hey, girl Hey! My name is LaNisha, and I am the owner and lead educator of Soft Glamour Beauty. We are a team of professional Beauty artists that provide glamourous looks with a Softer touch perfect for the beauty-loving bride, boss babe, and super mom. Our virtual and in-person educational courses are created to strengthen the confidence of our clients as they build their knowledge of hair, makeup & skincare.

I have been in this industry for 14 years and stumbled into this career. My goal in life was to be a TV producer for NBC or ABC. While attending college, I tried out for a dance group to be a hairstylist. I was not a makeup artist at that time, but I was pretty good with a hot tool. The group organizer was more impressed with how I had done my makeup.
I was given the position, which unlocked a hidden talent I didn’t know I had.

I am so thankful to God that he had me pivot. I can touch so many lives in this industry and meet so many people and pour into them. Makeup truly is my ministry!

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

After leaving college, I decided to start small and do family members, and friends make up for special occasions. I didn’t see it as a lucrative career at that time, so I kept my cushy 9-to-5 job and worked nights and weekends doing what I love. As the years rolled by, I realized that I wasn’t happy at my 9-to-5 job. I was most happy in my 150-square-foot studio doing makeup for my clients. You would think at that moment; I had the courage to move forward in making my side hustle my full-time job. But I didn’t believe in myself enough that it was something that I could do. I am a part of the community of self-doubt and self-talk. Assuming that it works for everyone else but never works for me. As the time progressed and I moved to a new state, I was full of excitement and courage. And as I took leap after leap, 2020 showed to be the best year I ever had since starting makeup. So in 2021, I put my faith in God and slowly transitioned from part-time to full-time business owner. And in doing so, I have tripled my income and grown an incredible team of artists and assistants. I’m not going to give you a fluffy answer like believe in yourself or work harder. Although those things are essential, what has helped me is my faith in God. It has allowed me to push through my biggest obstacle, which is my self-doubt. With my self-doubt at Bae, I can focus more on my business and allow myself the time to write down an actionable task and execute it, whether that is my new marketing idea or the new package that I will offer. I focus on outlining and implementing those things with dates and times. I also make sure that my marketing speaks directly to my ideal client. The best way to find your ideal client is nitching down. And lastly, allow myself to fail, learn, and then grow

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele has been consistency. We live in a social media world. So when I chose to become more consistent, what that meant was I would have to post daily on all social media platforms that my ideal client frequented. I created a Google business so that I was listed on Google. I made genuine relationships with other vendors and companies. I did all the things that allowed my ideal client to find me or hear about me, and when she did find me, she saw that everything across-the-board was consistent from me. Consistency equals comfortability.

Contact Info:

• Website: www.softglamourbeauty.com
• Instagram: www.instagram.com/softglamourbeauty
• Facebook: www.facebook.com/softglamourbeauty