We caught up with the brilliant and insightful Lani Harmony a few weeks ago and have shared our conversation below.

Lani, thanks for taking the time to share your stories with us today One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

We at The Urban Charm understand that our customers are the heart of our brand, and we strive to show our appreciation in meaningful ways that extend beyond in-person interactions. To celebrate our online community, we launched a virtual “Customer Appreciation Campaign” showcasing all our current customers and their honest feedback through social posts, video reviews and newsletter features. We host live jewelry-making tutorials on Instagram and TikTok, where customers can learn new techniques and create their own unique pieces from the comfort of their homes. By being a part of our social communities our customers have access to exciting activities and exclusive benefits. Additionally, we offer special discounts throughout the year, allowing our customers to indulge in their favorite bohemian styles at a fraction of the cost year round.

Additionally, we have introduced an Urban Charm affiliate program, giving our current and new customers the opportunity to earn financial rewards by sharing their love for The Urban Charm with their friends, family, followers and customers. This program not only allows our customers to live the bohemian lifestyle they adore but also empowers them to become influential brand lifestyle leaders. The feedback was overwhelmingly positive, with many customers expressing how valued and special they felt. This initiative reinforces our commitment to fostering genuine relationships with our customers and highlights the joy and inspiration that comes from creating something beautiful together.

By making it a priority to address any issues our customers may face, we feel this is how we will continue to uphold our 100% customer service rating. Feel free to engage with our community and watch one of the HONEST video reviews here of how we handled a broken product return: https://flip.shop/the-urban-charm-silver-starter-charm-bracelet-by-the-urban-charm-24k-gold-dip-gold/reviews/amy_weintraub/3113a7b1

Lani, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

2005: Owner, Lani Harmony’s creative journey began as an artist, selling paintings at gallery shows, museums, boutiques, restaurants, and even movies. During this time, she started a small house collection of interchangeable accessories at an affordable price point, which marked her initial foray into the jewelry industry.

Art School and Early Business: As she worked through art school as a single mom, she realized the need for a business that could provide a more stable income. This led her to explore jewelry manufacturing, where she began to develop new skills and expand her knowledge of the industry.

Transition and Learning: Lani moved up the ranks of education and skills, transitioning from painting to teaching, to jewelry design and manufacturing. she gained valuable experience in a male-dominated field, learning the ins and outs of running a creative business and building a network of industry contacts.

2014: With a solid foundation in education and skills, Lani opened The Urban Charm with the mission to empower other single moms to work from home and pursue their creative passions. Little did she know that she would have to lose everything before gaining anything, but the lessons learned were invaluable. That story is for another day.

Challenges and Growth: Despite facing challenges in a competitive industry, Lani remained committed to her artist dreams and persevered through obstacles. Her dedication paid off, and she now has a thriving brand that reflects her passion for creativity and empowerment.

Present Day: The Urban Charm offers a curated collection of jewelry that captures the essence of bohemian style while embracing modern elegance. Our product range includes handcrafted necklaces, bracelets, earrings, and rings, each piece thoughtfully designed to add a touch of individuality and charm to any outfit. Our chakra bracelets, combine style with wellness, offering both aesthetic appeal and functional benefits. We use high-quality materials like leather, lava rock, and semiprecious stones to create pieces that are not only beautiful but also durable. Whether you’re seeking a statement piece to elevate your look or a subtle accessory for everyday wear, The Urban Charm provides a variety of options to suit your unique style. With an emphasis on craftsmanship and authenticity, our jewelry empowers you to express your personality and embrace a bohemian lifestyle with flair.

Offering comprehensive manufacturing and product development services designed to bring your creative vision to life. From initial concept to final production, we ensure that every step of the process is meticulously executed, using only high-quality materials and ethical manufacturing practices. In addition to our manufacturing services, we offer consulting packages tailored to help businesses launch their first brand, enhance their product lines and optimize their market strategies.

Our dedication to solving problems for our customers and partners, ensures that they receive high-quality products and exceptional customer service. Taking immense pride in our unwavering commitment to quality, creativity, and community. We want our clients, followers, and fans to know that our dedication to these core values is what drives us forward, no matter the challenges we face. Our journey has been fueled by a passion for crafting jewelry that empowers individuals to express their unique style and embrace the bohemian lifestyle with confidence. Throughout the years, we have overcome numerous hurdles, from navigating evolving market trends to maintaining ethical manufacturing practices in a dynamic industry.

What sets us apart is our tenacity and resilience. We are committed to continually innovating and adapting, ensuring that our brand remains relevant and inspiring for generations to come. Our team is fueled by creativity and a genuine love for what we do, which is why we never give up, even when the path is difficult. We believe that our perseverance is a testament to our dedication to our customers and partners, who have been an integral part of our success. At The Urban Charm, we are not just a brand; we are a community, and we are here to stay. We invite you to join us on this journey, confident that together we will continue to create and inspire for a lifetime.

Can you tell us about a time you’ve had to pivot?

In the early days of The Urban Charm, Owner, Lani Harmony started with a small collection of interchangeable accessories, with a focus being on offering affordable prices that allowed customers to mix and match pieces effortlessly. The concept was well-received, but she quickly realized that to sustain and grow the business, she would need to sell a significant volume of products. This challenge pushed Lani to think creatively about how to be innovative and expand the brand’s reach and revenue streams.

Faced with the reality of needing to generate more income, she decided to pivot from solely being a house brand to offering custom manufacturing and marketing consulting services for clients. This shift allowed her to leverage her expertise in jewelry design and production to help other businesses develop their unique collections.

By opening The Urban Charm to collaborations and custom projects, Lani was able to diversify The Urban Charm offerings and tap into new markets. This pivot not only provided a steady revenue stream but also enriched the brand with new experiences and insights. This decision was not without its hurdles, but it taught and continues to teach us at The Urban Charm the importance of flexibility and adaptability in business. By embracing change and exploring new opportunities, Lani was able to connect with other small business owners and creatives, offering them a platform to bring their visions to life. This experience reinforces Lani’s belief in the power of community and collaboration, and it inspires her daily to keep pushing forward, no matter the challenges.

We’d love to hear about how you keep in touch with clients.

Here are some of the ways we keep in touch with our clients and foster brand loyalty through consistent and meaningful engagement.

Personalized Communication: We believe in the power of personalized communication to build lasting connections. By sending tailored emails and messages, we ensure that our clients feel valued and appreciated. This includes sending birthday greetings, exclusive offers, and updates on new collections.

Social Media Engagement: We actively engage with our clients on social media platforms like Instagram, TikTok, and Facebook. By sharing behind-the-scenes content, styling tips, and user-generated content, we create a sense of community and encourage our followers to interact with us.

Loyalty Affiliate Program: Our loyalty affiliate program rewards customers for their continued support. By offering monetary compensation for completed purchases, referrals, and social media shares, we incentivize repeat business and create a sense of belonging among our customers. Learn more https://www.urbancharm.shop/blogs/news/discover-your-urban-charm-embrace-freedom-and-earn-on-your-terms

Exclusive Events and Workshops: We host virtual and in person events and workshops, allowing our clients to connect with us and each other. These events offer insights into our brand, provide styling tips, and give customers the opportunity to engage directly with our team.

Feedback and Surveys: We regularly seek feedback from our clients through surveys and reviews, using their insights to improve our products and services. This not only helps us meet their needs but also shows that we value their opinions and are committed to enhancing their experience.

Collaborative Content: By featuring customer stories and collaborations, we highlight the diverse ways our jewelry is worn and loved. This not only fosters a sense of community but also encourages customers to share their experiences with our brand.
By maintaining open and authentic communication, offering value-driven incentives, and creating opportunities for interaction, we foster brand loyalty and ensure our clients feel like an integral part of The Urban Charm family.

Contact Info:

• Website: https://www.urbancharm.shop/
• Instagram: https://www.instagram.com/theurbancharm/
• Facebook: https://www.facebook.com/TheUrbanCharm/
• Linkedin: https://www.linkedin.com/in/lani-harmony-00308612/
• Twitter: https://x.com/theurbancharm

Image Credits

Images were all created and taken by owner Lani Harmony. Please note that when you share them the images with letters should be put in this order URBAN.