We caught up with the brilliant and insightful Lana Eloshvili a few weeks ago and have shared our conversation below.

Lana, looking forward to hearing all of your stories today. We’d love to hear about when you first realized that you wanted to pursue a creative path professionally.

I always felt I had a special talent, and painting was the field that always drew me in. However, for some reason, I tried to find myself in other professions and even studied several different directions along the way. Since my mother is also an artist, art had a huge influence on me and my lifestyle. In fact, my love for painting unconsciously entered my life and continues to develop to this day.
From a young age, I knew the difficulties associated with this profession. When it was time to choose a career, I considered enrolling in the Faculty of Architecture at the Tbilisi State Academy of Arts. To some extent, I made this choice because there was a prevalent idea in society that painting “isn’t a profession” and you couldn’t make a living from it. That’s why I chose architecture — what I then believed to be the most profitable field.
I studied in this field for a year. Although I was good at drawing, my heart still yearned for painting. When I told my lecturers I wanted to transfer to the Faculty of Painting, I felt a very unserious attitude from them. However, despite this, I changed faculties and found myself back in the first year. For me, this decision was everything.
I haven’t regretted this step for a single moment. I found myself in an extraordinary environment with a wonderful teacher — the Honored Artist of Georgia, Mr. Givi Toidze. I was fully immersed in the creative process. However, this period didn’t last long, as I had tuition fees to pay. Parallel to my studies at the Academy, I also learned graphic design, as it was quite close to art and, at the same time, highly in demand.
I soon started working in this field, but I often had to miss lectures. Because of this, I would paint at night or on weekends to prepare for exams. I still remember the call from my lecturer, Givi Toidze, at my workplace: “Why aren’t you showing up to class anymore? I had such high hopes for you…”

My four years of bachelor’s studies were mostly unstable. I was developing professionally; I managed to earn more money, acquired a second profession, and became a professional UX/UI designer. Yet, I somehow still managed to attend lectures and maintain contact with my teachers. I am very grateful to them because they always saw how much I struggled and provided support.
Even while in the office, painting was an inseparable part of me. I’ve created portraits of almost all my colleagues. Despite career success, I suddenly felt that my achieved status overshadowed my true calling. This was a critical moment when I realized that I was losing myself at the cost of stability. This realization prompted me to take a radical step — to leave my established career and dedicate myself entirely to my art. Standing at the canvas feels much more special than sitting in front of a computer screen. I became even more convinced of the correctness of this decision during the presentation of my bachelor’s thesis. The presentation of my monumental canvas, executed in my unique style, before the commission caused a true sensation, which was followed by overwhelmingly positive feedback from them.

Lana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I believe art is a constant striving towards the divine — towards the harmony of the universe. Through art, I can imagine myself in the role of a creator, seeking to understand why we came into this world and what the purpose of humanity truly is.
When I want to convey my thoughts in a painting, I often use symbols. However, when I aim to express an emotion, I entirely trust the experiment. Most of my works are filled with experiments, as I feel I freely follow inspiration without a preconceived plan.

I can find inspiration in anything, depending on the mood that enters me at that moment. For example, when I was working on my bachelor’s degree project, one morning, I only had colors applied to my canvas. The light beams streaming through the window, hitting the canvas in stripes, highlighted the colors in different tonalities. It was this very ray of light that I intuitively followed — and that’s how my unique style was born, which I am now developing into series. One could say that specific sunbeam became the inspiration for an entire series.
 
My works are created with a rather unique perspective , you might even discover things in them that I hadn’t intentionally planned or anticipated.

What’s the most rewarding aspect of being a creative in your experience?

For me, the most rewarding aspect of being an artist is the deep inner freedom and clarity I find during the creative process.
My art is a reflection of myself. When I’m in front of the canvas, I feel the outside world fading from my memory, leaving only a spiritual space made up of me.

One quote that always resonates deeply with me is Pablo Picasso’s profound statement: “Art washes away from the soul the dust of everyday life.” This very process is what’s most significant for me – that moment when I am alone with the canvas, and through colors, I free myself from the pressures of the external world. I also want my works to possess a similar power for others – to bring them peace, beauty, or pose questions that will lead them back to themselves.

We’d love to hear the story of how you built up your social media audience?

These days, I’m quite active on social media even though I used to be rather skeptical of it. I felt that the everyday online routine wasn’t the natural space for an artist. But over time, I came to realize that it’s actually part of an artist’s responsibility to share their vision so that others can also feel that art belongs to everyone.

I believe that art is not just an expression of personal emotion it’s deeply human. It can move others inspire them or offer a moment of introspection. That’s why I think when an artist hides their work away keeping it only to themselves it can feel to be honest like an unshared gift.

Being active on social media has opened numerous opportunities for me. Beyond building a dedicated audience that deeply appreciates my work, I have also received a variety of compelling offers, commissions, and collaboration proposals.

Contact Info:

• Website: https://lanaeloshviliart.framer.ai/
• Instagram: https://www.instagram.com/lana_eloshvili/
• Facebook: https://www.facebook.com/lana.eloshvili
• Linkedin: https://www.linkedin.com/in/lana-eloshvili-53ba94181/