We’re excited to introduce you to the always interesting and insightful LaMisa Marshall. We hope you’ll enjoy our conversation with LaMisa below.
Hi LaMisa, thanks for joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
Certainly! The story of the risk I took begins with my extensive background as a registered nurse with a master’s degree in nursing, accumulating over 18 years of experience in various roles, including med/surg, higher education, community health nursing, and quality consulting for a large payer group. Despite my successful career in traditional healthcare settings, I felt a strong desire to explore new avenues and take charge of my professional destiny.
In 2022, I made the bold decision to venture into the world of entrepreneurship by starting my own body sculpting studio. This move was driven by a passion for aesthetics and a belief in the transformative power of non-surgical procedures to enhance one’s confidence and well-being. It was a significant shift in my career in nursing, but the prospect of creating a space where individuals could achieve their desired body goals in a non-invasive manner was a compelling vision.
The initial phase of setting up the studio involved meticulous planning, from selecting a suitable location and designing the space to acquiring the necessary equipment and certifications. I also took the time to stay abreast of the latest advancements in body sculpting technologies, ensuring that my studio would offer cutting-edge services.
The real turning point came in September 2023 when my body sculpting studio evolved into a full-fledged medspa, expanding its services to include Lipodissolve injections. This transition marked a significant milestone and a heightened level of responsibility. Incorporating a medical procedure into the spa’s offerings required adherence to stringent regulations, additional certifications, and a commitment to maintaining the highest standards of safety and efficacy.
The risk of starting my own business was not without challenges. There were moments of uncertainty, financial pressures, and the inherent complexities of navigating a new industry. However, the rewards began to manifest as satisfied clients shared their positive experiences and the medspa gained recognition for its professionalism and results.
As of today, the risk has proven to be a rewarding endeavor. The medspa has not only flourished as a business but has also become a hub for individuals seeking personalized, high-quality body sculpting services. The journey has been one of growth, self-discovery, and the fulfillment of a professional vision that goes beyond the traditional confines of nursing. Starting the medspa and embracing the world of aesthetics has not only expanded my skill set but has allowed me to make a positive impact on the lives of those seeking confidence and self-improvement in a non-traditional healthcare setting.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am a seasoned registered nurse with a master’s degree in nursing, boasting over 18 years of diverse experience in the healthcare sector. My journey began in med/surg, where I honed my clinical skills and developed a deep understanding of patient care. Over the years, I ventured into higher education, community health nursing, and quality consulting for a large payer group, accumulating a wealth of knowledge and expertise. However, my passion for aesthetics and the transformative potential of non-surgical procedures led me to take a daring risk in 2022 — establishing my own body sculpting studio, which later evolved into a medspa offering Lipodissolve injections in September 2023.
As the founder and practitioner behind the medspa, I am committed to providing cutting-edge and personalized body sculpting services. Our range of offerings includes non-invasive procedures such as Ultrasound cavitation, Radio-frequency therapy, Lower Level Light therapy, wood therapy, Infrared sauna as well as Lipodissolve injections, designed to help clients achieve their desired aesthetic goals without the need for surgery. What sets us apart is our unique blend of medical expertise, a deep understanding of patient care, and a commitment to the latest advancements in the field. We solve the problem of traditional beauty standards by offering customized, safe, and effective solutions that empower individuals to feel confident and comfortable in their own skin. I take pride in the success of my medspa, not only as a thriving business but as a space where clients experience a transformative journey towards self-improvement and enhanced well-being. I invite potential clients and followers to discover the unparalleled combination of medical professionalism and aesthetic innovation that defines our brand, knowing that they can trust us to deliver exceptional results and an exceptional experience.
Can you tell us about what’s worked well for you in terms of growing your clientele?
The most effective strategy for growing my clientele has been a multi-faceted approach that combines traditional marketing methods with a strong emphasis on digital presence and client satisfaction. Firstly, establishing a robust online presence has been crucial. This involves maintaining an informative and visually appealing website, active social media profiles, and leveraging online advertising to reach a wider audience. Engaging content that showcases the expertise and personalized approach of my medspa has been key in attracting potential clients.
Word-of-mouth referrals have played a significant role as well. Ensuring that each client has a positive and satisfying experience encourages them to share their results and recommend our services to friends and family. To foster this, we’ve implemented referral programs and loyalty incentives to reward existing clients for bringing in new business.
Partnerships with other local businesses and professionals in related fields have also been instrumental. Collaborative efforts, such as joint promotions or cross-referrals, have expanded our reach and credibility within the community. Additionally, participating in industry events, workshops, and networking opportunities has allowed us to connect with both potential clients and other professionals in the aesthetic and wellness sectors.
Ultimately, the combination of a strong online presence, positive client experiences leading to word-of-mouth referrals, and strategic partnerships has proven to be a powerful formula for steadily growing our clientele. This comprehensive approach ensures that we are not only visible in the digital landscape but also deeply connected to the local community, fostering a sense of trust and reliability in our medspa services.
How’d you build such a strong reputation within your market?
Building a solid reputation within my market has been a result of a steadfast commitment to excellence, a client-centric approach, and continuous innovation. From the inception of my body sculpting studio to its evolution into a medspa, prioritizing the highest standards of safety, professionalism, and client satisfaction has been non-negotiable. This dedication is reflected in every aspect of our services, from the personalized consultations and meticulous procedures to the post-treatment care and follow-up. Consistently delivering exceptional results and ensuring each client feels valued and cared for has fostered a positive reputation that resonates within the market.
In addition to providing outstanding service, actively engaging with the community and industry has played a pivotal role in building credibility. Regularly participating in local events, wellness workshops, and collaborating with other professionals has not only expanded our network but has positioned our medspa as a trusted authority in the field. Embracing innovation and staying abreast of the latest advancements in body sculpting technologies has further solidified our reputation as a forward-thinking and reliable establishment. This combination of unwavering commitment to client satisfaction, community engagement, and staying at the forefront of industry trends has been instrumental in establishing and maintaining a reputable presence within our market.
Contact Info:
- Website: setsculptingstudio.com
- Instagram: SET Sculpting Studio
- Facebook: SET Sculpting Studio
- Other: 1456 E 85th Avenue Merrillville, IN 46410 219-595-2676