Alright – so today we’ve got the honor of introducing you to Lamar Hull. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Lamar, thanks for joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.
We won an opportunity to work with a dental practice with multiple locations. My wife happened to be working at a medical practice and went across the street to get her teeth cleaned by a local dentist. My wife is the extrovert and very blunt. She also has dental office manager experience. The local dentist accidentally miscommunicated her treatment plan. She was concerned and the local dentist brought their General Manager in to address the concerns. He was apologetic for his team making the mistake. They fixed the issue. She also mentioned how bad their website was and that she struggled from a user experience standpoint to find what she needed online. Then told them that I had started a marketing company to help dentists grow their practice online. The GM wanted to speak to me. I created a free website analysis for them and won the contract. We grew them from 12 locations at the time to 40 in 2 years. Now, 80% of our clients are dentists. We niched the business in the medical / dental space and it has taken off.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I have played basketball my entire life it seems. I was always told that i was too short to be good at basketball. I grew in a sports environment, so at 12 years of age, i wanted to prove all of my doubters wrong. I searched online and found basketball workout drills from an ex-NBA player by the name of Pistol Pete Maravich. I started practicing 2 hours per day. I became really good. People started noticing. I started getting picked up by the older kids. The hard work started to pay off and i wanted more of it, so i continued to dedicate my time to working on my game. I ended up playing division basketball at Davidson College under the winningest coach in Bob Mckillop, played with NBA superstar, Stephen Curry, and earned a professional contract to play basketball overseas. What i learned from that is work hard, have a chip on your shoulders, help others along the way by building relationships, and always have a grateful mindset. I applied started to apply that mindset in my everyday life. After playing professionally overseas, I started working at this marketing company. Where i fell in love with marketing because i saw it as if i was playing basketball. You had to compete with the competition online, you had to work hard, you had to build relationships with other websites to get the results which is more visibility online, more sales, etc. I grew in the company as a marketing specialist, a marketing team lead, and then a marketing manager. I started creating my own websites on the side to apply what i was learning at a larger level. I created a youth basketball website to help young players excel in the game with the experiences that i had growing up. It became more about truly helping others, so i devoted a lot of time to getting my side projects those most visibility online and it worked. I begin receiving emails from families telling me how much my content helped them overcome some obstacle. I left the marketing company and started working at another marketing company where i got more of the analytical skill set that i needed from a marketing standpoint instead of just focusing on execution. After working there, i moved on to another marketing agency where i learned how to manage accounts. These 3 opportunities prepared me for what was next. I took the leap of faith to start my own company. My wife believed in me and that is what i needed to take that leap. I networked my butt off amongst my friends and business connections to get more new clients, within a year i was close to make the salary i was getting paid by the last marketing agency that i worked for. The business took off when i got my first big client in the medical space. Again, my wife came through and landed a dental practice with 12 locations, that we helped grow from 12 to 40 locations in 2 years. After that, it seemed like every dentists wanted to work with me, so i rebranded and name the agency a name that was geared towards working with doctors. We now only focus on lead generation, getting doctors new patients from Google, Facebook / Instagram, website design and UX, and reputation management.
Any advice for growing your clientele? What’s been most effective for you?
Niching the business was so valuable. That allowed us to build relationships in the medical space with accountants, real estate reps, bankers, and etc. in the medical space. Our case studies with the types of doctors that they worked with made it very enticing for them to refer us to their clients that needed marketing.
We’d love to hear about how you keep in touch with clients.
We are big on communication. We email our clients a response within a few hours, and follow-up with them every 3 days on any major strategies that we have discussed. They get performance reports that we discuss with them based on their marketing data. By being a dental intel marketing partner for dentists, we can now show them true profitability with scheduled appointments versus discussing leads, we can show marketing to lead to profit in their practice. Not many agencies can do that. We respond quickly and will schedule a meeting same day / same week versus them having to submit a support ticket. We deliver high results helping them meet their business goals, which keeps them happy.
Contact Info:
- Website: https://medrankinteractive.com/
- Instagram: https://www.instagram.com/medrankinteractive/
- Facebook: https://www.facebook.com/medrankinteractive/
- Linkedin: https://www.linkedin.com/company/charlotte-dental-marketing/
- Twitter: https://twitter.com/lamarhull20
- Youtube: https://www.youtube.com/@medrankinteractive9150
- Yelp: https://www.yelp.com/biz/med-rank-interactive-fort-mill-2