We’re excited to introduce you to the always interesting and insightful Lala Robinson. We hope you’ll enjoy our conversation with Lala below.

Lala , thanks for taking the time to share your stories with us today So, naming is such a challenge. How did you come up with the name of your brand?

Lingers Candles was born out of a personal journey of resilience and self-discovery. As the founder, Lecreshia “LaLa” Robinson, I found solace and strength in my daily candle-lit rituals during a challenging time in my life. The warm, gentle glow of candlelight became a beacon of hope, providing me with the strength and focus to navigate a toxic work environment and, ultimately, the courage to move on.

My morning routine of meditating, journaling, and reciting affirmations by candlelight lingered with me throughout the day, serving as a reminder of my worth and potential. This transformative experience inspired me to create Lingers Candles – a name that represents the enduring power of self-care, and the lasting impact a simple candle can have on our mental well-being.

I founded Lingers Candles with the mission to share the transformative power of candlelight with others, particularly those in the black community who may face similar struggles and challenges. Our thoughtfully crafted candles are designed to help you cultivate a safe, soothing environment where you can pause, reflect, and recharge.

The name Lingers is a testament to the enduring impact of self-care and the lasting comfort that a simple candle can bring to our lives. It’s a reminder that even in our darkest moments, there is always a glimmer of hope, guiding us towards a brighter, more fulfilling future.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Lingers Candles is a representation of myself. It is a black-owned, women-owned, and LGBT-owned small business specializing in creating unique, high-quality candles with a focus on self-care and mental well-being. My personal journey through a challenging work environment led me to discover the transformative power of candle-lit rituals, and I wanted to share that experience with others.

Lingers Candles was born out of my desire to contribute to my communities through wellness, particularly by helping others create safe, soothing environments for reflection and rejuvenation. Our thoughtfully crafted candles are made from natural, non-toxic ingredients and are designed to be a beacon of hope and comfort, much like they were for me during my own struggles.

What sets Lingers Candles apart is our focus on empowering individuals through self-care, and the unique story behind our brand. Our candles are not just products – they’re tools for personal transformation and healing, inspired by the enduring impact that candlelight had on my life.

I am most proud of the resilience and determination that led me to create Lingers Candles, and the positive impact our products have on our customers’ lives. For potential customers, I want them to know that Lingers Candles is more than just a candle company – we’re a community built on the belief that small moments of self-care can lead to lasting change and personal growth.

In a world that can be overwhelming and chaotic, Lingers Candles offers a gentle reminder to take a moment for yourself, light a candle, and let hope and comfort linger in your life.

What do you think helped you build your reputation within your market?

Building my reputation within the market has been a result of my genuine passion for my work, my commitment to quality, and my focus on creating a unique, mission-driven brand. From the beginning, I knew that Lingers Candles had to be more than just a candle company – it had to be a platform for sharing my personal journey and empowering others through self-care.

I’ve worked hard to create a product that not only looks beautiful but also serves a purpose beyond its functional use. By sharing my story and the story behind Lingers Candles, I’ve been able to connect with customers on a deeper level and establish trust and credibility.

In addition to my dedication to quality and storytelling, I’ve also made it a priority to engage with my customers through various channels. Whether it’s through social media, email, or in-person events, I strive to make myself accessible and available to answer questions, address concerns, and build relationships with my customers. In person markets have been a huge game changer and has fostered the best customer connections because when people can hear, see and feel the passionate energy you have for your products and how invested you are in their wellbeing they are more likely to align with the brand.

Ultimately, I believe that my reputation has been built on a foundation of authenticity, quality, and customer-centricity.

Can you tell us about a time you’ve had to pivot?

I am currently navigating through a significant period of transition and personal growth. Last year, I had to temporarily pause operations due to my father’s cancer diagnosis, which was followed by my ongoing divorce and a recent relocation to Georgia in April. As a result, my business feels as though it’s starting from the ground up once more. Building a reputation in a new city and managing most of the operations independently has proven challenging, and the numerous learning curves can be disheartening at times.
However, this period has also provided me with the opportunity to reconnect with my initial motivations and refocus my attention on the branding and long-term goals for my business. It has become a journey of self-discovery and resilience, allowing me to showcase my abilities and determination in the face of adversity. While the road ahead may not always be smooth, I am committed to seeing it through and emerging stronger than ever before.

Contact Info:

• Website: https://lingerscandles.com
• Instagram: @lingerscandles

Image Credits

Images are all by Lala Robinson