Alright – so today we’ve got the honor of introducing you to Lakebra Murchison. We think you’ll enjoy our conversation, we’ve shared it below.

Lakebra, thanks for joining us, excited to have you contributing your stories and insights. How did you learn to do what you do? Knowing what you know now, what could you have done to speed up your learning process? What skills do you think were most essential? What obstacles stood in the way of learning more?

Learning how to become a content creator involves understanding various platforms, audience engagement strategies, and the nuances of content types. Initially, I explored popular social media platforms like YouTube, Instagram, and TikTok to identify rising stars and influencers. I studied their content styles, audience interactions, and engagement metrics to gauge their effectiveness.

To speed up the learning process, I could have focused more on networking within communities of content creators and attending workshops or webinars. Engaging directly with creators and industry professionals would have provided insights and shortcuts to understanding trends and best practices.

The most essential skills in this journey included research and analytical skills to assess creators’ performance, as well as communication skills for outreach and collaboration. Understanding branding and marketing principles also played a crucial role in recognizing potential creators who align with specific audiences or niches.

Obstacles in this learning process included the vastness of content available online, making it challenging to sift through and identify quality creators. Additionally, the ever-changing algorithms of social media platforms often affected visibility, complicating the search for rising talents. Keeping up with trends and varying audience preferences also posed a continuous challenge.

Lakebra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Lakebra Murchison, a 23-year-old content creator based in Atlanta, GA. My journey into the world of content began during my school years when I was searching for a way to express my creativity through everyday life. Initially, I pursued a degree in marketing, which sparked my interest in the power of storytelling and the impact of content on audiences. This foundation laid the groundwork for my transition into content creation, where I could blend my passion for creativity with strategic thinking.

I hold a bachelor’s degree in supply chain management and currently work in the corporate sector. This unique combination of skills allows me to approach content creation from a different angle. I focus on delivering thoughtful and engaging content that resonates with my audience while also understanding the importance of efficiency and organization in the creative process.

One of the most significant aspects of my journey has been my experience as a cancer survivor. This life-changing event reshaped my perspective and fueled my determination to pursue my dreams relentlessly. It taught me to embrace challenges and view obstacles as opportunities for growth. This resilience is something I strive to convey through my content, inspiring others to keep pushing forward, no matter what they face.

The products and services I provide revolve around relatable and authentic content that addresses the everyday struggles and triumphs of life. I aim to connect with my audience by sharing my experiences, insights, and creative ideas. What sets me apart is my genuine approach; I prioritize building a community where people feel seen, heard, and empowered.

I’m most proud of my ability to inspire others through my story and content. I want potential clients, followers, and fans to know that my brand is rooted in authenticity, resilience, and creativity. I believe that everyone has a unique story to tell, and I’m here to help amplify those voices while staying true to my own journey. My mission is to create a space where creativity thrives and dreams are pursued with passion and purpose.

Let’s talk about resilience next – do you have a story you can share with us?

Certainly! One of the most defining moments in my journey as a cancer survivor illustrates my resilience. I was diagnosed during a pivotal time in my life, at just the age of 21 after graduating college, and the news felt devastating. Initially overwhelmed by fear and uncertainty, I found strength in my determination to fight back.

Throughout my treatment, I faced numerous challenges—physically and emotionally. On tough days, I turned to content creation as a form of expression and connection, sharing my experiences on social media to build a supportive community. This journey taught me the importance of vulnerability, asking for help, and celebrating small victories.

Now, as a survivor, I approach challenges with renewed purpose and gratitude. My experience has deepened my commitment to inspiring others, showing that we can rise above obstacles and emerge stronger. I strive to create a space where people feel empowered to share their stories and confront their challenges, reminding everyone that resilience is key in the face of adversity.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media has been a deliberate journey rooted in authenticity and strategic content creation. I began by sharing my personal experiences, especially my journey as a cancer survivor, which resonated deeply with many and helped me connect with others facing similar challenges.

To grow my audience, I focused on what would engage my followers. I shared a mix of personal stories, relatable moments, and helpful tips while considering trends that appealed to my niche. Engagement was key; I prioritized responding to comments and fostering discussions, which helped create a sense of community.

For those just starting to build a social media presence, be strategic about your content. Think about what your audience would find valuable and establish a consistent posting schedule. Experiment with different content types and analyze what resonates most. Collaboration with other creators can also expand your reach. Most importantly, stay true to yourself; authenticity will attract followers who connect with your message.

Contact Info:

• Website: https://beacons.ai/digitallakeventures
• Instagram: https://www.instagram.com/theereallake._?igsh=MWthNW94cHR6MDM2eg%3D%3D&utm_source=qr
• Linkedin: https://www.linkedin.com/in/lakebra-murchison?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Youtube: https://youtube.com/@lifewithlake?si=EgjY0GlelEwFtko7
• Other: https://www.tiktok.com/@itsthereal.lake?_t=8qCz3w4Om3a&_r=1